Sony Medical Division Teams with Wills Eye Institute to Bring "Expert" Panel of Ophthalmologists to AAO 2012 Convention

 Sony Medical Division Teams with Wills Eye Institute to Bring "Expert" Panel
                  of Ophthalmologists to AAO 2012 Convention

Two-day Series of Presentations Covers Array of Topics Relevant to Today's
Ophthalmic Environments

PR Newswire

CHICAGO, Nov. 9, 2012

CHICAGO, Nov. 9, 2012 /PRNewswire/ -- Sony Electronics' Medical Systems
Division is sponsoring the renowned Wills Eye Institute's "Meet the Experts"
panel, November 10-11 at this year's American Academy of Ophthalmology (AAO)
Annual Meeting at Chicago's McCormick Place.

The two-day series of presentations, open to all AAO attendees, brings
together 12 Wills Eye ophthalmologists, who will each deliver 15-minute talks
on topics related to their specialty. The sessions will be held at the Wills
Eye booth, #2635.

"Ophthalmology is changing rapidly, with so much that physicians need to be
aware of, even beyond their own specialty," said Jack Scully, Director of
Media Technology Services, Wills Eye Institute. "From the newest procedures to
the latest developments in technology to patient relations, ophthalmologists
need a diverse skill set and a broad level of knowledge about many topics.
That's what this series is intended to provide, allowing attendees to walk
away with valuable information they can put to use in their everyday

Sony's sponsorship of these sessions continues its collaborations with Wills
Eye Institute. The hospital is using a combination of Sony's HVO-1000MD
recorder and PMW-10MD HD camera to form a unique capture and recording system.
These products are helping Wills Eye use state-of-the-art technology  to
complement its faculty's expertise, help train residents and enhance teaching
and presentation techniques -- both in the operating room and for reviewing
procedures afterward. This shared vision of technology and medicine between
the two organizations made this event sponsorship a mutually beneficial
opportunity. Sony is also providing its LCD display products for use during
the two-day event.

"Wills Eye is known for the highest standards of ophthalmic practice and
training standards," said Anne Bondulich, marketing manager at Sony
Electronics' Medical Systems Division. "They understand the importance of
technology to keep its educational capabilities at the highest level, and
working with them has been great. We're proud to join with them at AAO to help
deliver this important series of presentations."

The following is the planned schedule of speakers and topics. For more
information, visit: or

Saturday, November 10
10:00 AM  Ocriplasmin for Retinal Disease
               Julia, A. Haller, MD
11:00 AM  Clinical Pathologic Correlations in Ophthalmology
               Ralph C. Eagle, Jr., MD
12:00 PM   Femtosecond Laser Surgery: Observations and Experience of an
               Early Adopter
               Richard Tipperman, MD
1:00 PM Challenging Cases in Anterior Segment Reconstruction
               Brandon Ayres, MD
2:00 PM Individualizing Treatment for Neovascular AMD
               Carl Regillo, MD
3:00 PM    Epiretinal Membrane and Cataract Surgery:
               Preoperative Evaluation and Management
               Joseph Maguire, MD
Sunday, November 11
10:00 AM   Birth of the Wills Eye Manual
               Christopher J. Rapuano, MD
11:00 AM   Patient Lost Vision. What Do I Do Next?
               Peter J. Savino, MD
12:00 PM  Indications for Treatment and Use of Releasable Sutures
               George Spaeth, MD
1:00 PM   Plaque Radiotherapy for Uveal Melanomas Not Included in the
               Collaborative Ocular Melanoma Study
               Jerry Shields, MD
2:00 PM Ocular Genetics
               Alex V. Levin, MD, MHSc
3:00 PM     Don't Miss a Melanoma
               Carol L. Shields, MD

SOURCE Sony Electronics

Contact: Tom Di Nome, Sony Electronics, +1-201-930-6357,
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