Harley-Davidson® and DAV Help Wounded Veterans Move Onward

          Harley-Davidson® and DAV Help Wounded Veterans Move Onward

Campaign spotlights Harley's Heroes® and DAV with two veterans' stories

PR Newswire

MILWAUKEE, Nov. 9, 2012

MILWAUKEE, Nov. 9, 2012 /PRNewswire/ --For the fourth straight year,
Harley-Davidson continues its tradition of honoring United States military
veterans throughout the month of November, this year by raising awareness of
DAV (Disabled American Veterans) and the Harley's Heroes program through a
national video campaign spotlighting two veterans who have benefited from the

(Logo: http://photos.prnewswire.com/prnh/20121109/CG10120LOGO)

Troy Torgerson of Wausau, Wis. and Nick Bernardi of Newark, N.J., both served
in Iraq and sought help from the DAV upon their return home. Their videos can
be viewed at www.harley-davidson.com/military.

Harley's Heroes brings DAV mobile service offices (MSOs) to Harley-Davidson
dealerships throughout the country on more than 200 days out of the year,
bringing services directly to where veterans live.

DAV National Service Officers, all of whom are disabled veterans themselves,
help veterans understand and apply for the benefits available, including
medical treatment, disability compensation, insurance, home loans, continued
education and training, and more. Veterans get help navigating the process of
applying for and securing the benefits to which they're entitled through the
VA. Last year, Harley's Heroes helped the nation's heroes claim tens of
millions of dollars in earned benefits.

"Through these veterans' stories, we're hoping to inspire other veterans by
showing them the positive impact DAV can have, as well as motivate them to
pursue the benefits they deserve," said Mike McCann, director of core consumer
marketing at Harley-Davidson. "The services the DAV provides all across the
country day in and day out are vital to helping injured veterans move onward
with their lives, and we're proud to support their efforts with the Harley's
Heroes program."

Since 2007, Harley-Davidson has provided $2 million in grants to the DAV. DAV
MSOs visit over 800 U.S. locations each year and serve more than 18,000
veterans per year through this program.

Harley-Davidson's history with the U.S. military dates back almost 100 years.
More than one third of Harley-Davidson customers are veterans of the armed
forces, and approximately 15% of all Harley-Davidson employees are veterans.
In recent years, in addition to the Harley's Heroes program, Harley-Davidson
has paid tribute to the nation's veterans through donations made to the World
War II Memorial and the Vietnam Veterans Memorial.

For more about Harley-Davidson's longstanding commitment to the U.S. military,
visit www.harley-davidson.com/military.

About Harley-Davidson Motor Company
Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring
motorcycles and offers a complete line of Harley-Davidson motorcycle parts,
accessories, riding gear and apparel, and general merchandise. For more
information, visit Harley-Davidson's website at www.harley-davidson.com.

About DAV (Disabled American Veterans)
DAV empowers veterans to lead high-quality lives with respect and dignity. It
is dedicated to a single purpose: fulfilling our promises to the men and women
who served. DAV does this by ensuring that veterans and their families can
access the full range of benefits available to them; fighting for the
interests of America's injured heroes on Capitol Hill; and educating the
public about the great sacrifices and needs of veterans transitioning back to
civilian life. DAV, a non-profit organization with 1.2 million members, was
founded in 1920 and chartered by the U. S. Congress in 1932. www.dav.org

SOURCE Harley-Davidson Motor Company

Website: http://www.harley-davidson.com
Contact: Erin Nevicosi, +1-414-443-0850 x13 (office), +1-262-716-1135 (cell),
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