Volkswagen Launches WorldAuto(R) Program

Volkswagen Launches WorldAuto(R) Program 
A Comprehensive New Program Aimed at Improving Customer and Dealer
Satisfaction While Increasing Volkswagen Dealer Market Share in the
Used Car Segment 
HERNDON, VA -- (Marketwire) -- 11/09/12 --  Volkswagen of America
today announced it has launched WorldAuto(R), the Volkswagen brand's
first global used car program focusing on both pre-owned Volkswagen
and non-Volkswagen vehicles. 
Volkswagen, which recently reported a 35.6 percent increase over
prior year sales and 26 consecutive months of year-on-year growth in
the U.S., posted 6,864 certified pre-owned sales -- a new record for
the month of October. VWoA anticipates WorldAuto(R) will help its
dealers increase customer satisfaction in the used car segment. 
WorldAuto(R) is a unique Volkswagen-sponsored used car program that
includes automobiles outside the Volkswagen brand. Volkswagen dealers
will have the advantage of offering not only Volkswagen vehicles, but
also different brands of cars that are inspected and protected
through a third-party provider, with the attributes typically found
in standard Certified Pre-Owned (CPO) programs. To date, every
Volkswagen dealership has passed the comprehensive internal training
requirement for the WorldAuto(R) program. 
"We developed the WorldAuto(R) program to enhance used vehicle values
and support the Volkswagen Dealer Network in providing excellent
customer service," said Scott Weitzman, General Manager of
Volkswagen's used car programs. "Through WorldAuto(R), customers can
choose from a wide variety of high-quality used vehicles on the
Volkswagen dealership's WorldAuto lot. We are strong in the used car
market, and if you want to grow, you need to attract new customers
that will trade other brands. We're not growing with the market, but
above the market. We're supporting our dealers."  
WorldAuto(R) vehicles are defined using two different program names:
Certified Pre-owned (CPO) for eligible Volkswagen vehicles and
Quality Pre-Owned (QPO) for eligible non-Volkswagen vehicles.
Vehicles that qualify for the WorldAuto(R) program may be up to six
years old and have up to 75,000 miles on the odometer. The CPO
warranty is a two-year or 24,000-mile (whichever occurs first)
comprehensive limited warranty administered by Volkswagen of America,
Inc
., which starts when the new vehicle limited warranty expires, or
on the date of sale of the CPO (whichever occurs later). Every CPO
Volkswagen vehicle comes with:  


 
--  24-month/24,000-mile Limited Warranty
--  Two years of 24-hour Roadside Assistance (provided by a third-party)
--  112-point dealer inspection report
--  CARFAX(R) Vehicle History Report
--  Complimentary 3-month Trial of SiriusXM(R) Satellite Radio

  
The QPO warranty is a one-year or 12,000-mile (whichever occurs first)
limited warranty which starts on the date of sale of the WorldAuto(R)
QPO. The QPO warranty is administered by the JM&A Group of companies,
among the largest independent providers of automotive finance and
insurance products. Every QPO vehicle comes with:  


 
--  12-month/12,000-mile Limited Warranty
--  One year of 24-hour Roadside Assistance (provided by a third-party)
--  112-point dealer inspection report
--  CARFAX(R) Vehicle History Report
--  Complimentary 3-month Trial of SiriusXM(R) Satellite Radio

  
WorldAuto(R) vehicles are inspected and reconditioned to like-new
standards by Automotive Service Excellence (ASE)-certified
technicians. They come with the peace of mind customers seek:
comprehensive warranty coverage, roadside assistance, rental coverage
and more. For more information about the WorldAuto(R) Program, log on
to: http://www.vwused.com. 
About Volkswagen of America, Inc.
 Founded in 1955, Volkswagen of
America, Inc. is headquartered in Herndon, Virginia. It is a
subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.
Volkswagen's operations in the United States include research and
development, parts and vehicle processing, parts distribution
centers, sales, marketing and service offices, financial service
centers, and its state-of-the-art manufacturing facility in
Chattanooga, Tennessee. Volkswagen is one of the world's largest
producers of passenger cars and Europe's largest automaker.
Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen,
Passat, CC, Tiguan, Touareg and Routan vehicles through approximately
600 independent U.S. dealers. Visit Volkswagen of America online at
www.vw.com or media.vw.com to learn more. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2148457 
CONTACT:
Jeannine Ginivan
703-364-7816
jeannine.ginivan@vw.com 
 
 
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