Volkswagen Launches WorldAuto(R) Program
Volkswagen Launches WorldAuto(R) Program
A Comprehensive New Program Aimed at Improving Customer and Dealer Satisfaction While Increasing Volkswagen Dealer Market Share in the Used Car Segment
HERNDON, VA -- (Marketwire) -- 11/09/12 -- Volkswagen of America today announced it has launched WorldAuto(R), the Volkswagen brand's first global used car program focusing on both pre-owned Volkswagen and non-Volkswagen vehicles.
Volkswagen, which recently reported a 35.6 percent increase over prior year sales and 26 consecutive months of year-on-year growth in the U.S., posted 6,864 certified pre-owned sales -- a new record for the month of October. VWoA anticipates WorldAuto(R) will help its dealers increase customer satisfaction in the used car segment.
WorldAuto(R) is a unique Volkswagen-sponsored used car program that includes automobiles outside the Volkswagen brand. Volkswagen dealers will have the advantage of offering not only Volkswagen vehicles, but also different brands of cars that are inspected and protected through a third-party provider, with the attributes typically found in standard Certified Pre-Owned (CPO) programs. To date, every Volkswagen dealership has passed the comprehensive internal training requirement for the WorldAuto(R) program.
"We developed the WorldAuto(R) program to enhance used vehicle values and support the Volkswagen Dealer Network in providing excellent customer service," said Scott Weitzman, General Manager of Volkswagen's used car programs. "Through WorldAuto(R), customers can choose from a wide variety of high-quality used vehicles on the Volkswagen dealership's WorldAuto lot. We are strong in the used car market, and if you want to grow, you need to attract new customers that will trade other brands. We're not growing with the market, but above the market. We're supporting our dealers."
WorldAuto(R) vehicles are defined using two different program names: Certified Pre-owned (CPO) for eligible Volkswagen vehicles and Quality Pre-Owned (QPO) for eligible non-Volkswagen vehicles. Vehicles that qualify for the WorldAuto(R) program may be up to six years old and have up to 75,000 miles on the odometer. The CPO warranty is a two-year or 24,000-mile (whichever occurs first) comprehensive limited warranty administered by Volkswagen of America, Inc ., which starts when the new vehicle limited warranty expires, or on the date of sale of the CPO (whichever occurs later). Every CPO Volkswagen vehicle comes with:
-- 24-month/24,000-mile Limited Warranty -- Two years of 24-hour Roadside Assistance (provided by a third-party) -- 112-point dealer inspection report -- CARFAX(R) Vehicle History Report -- Complimentary 3-month Trial of SiriusXM(R) Satellite Radio
The QPO warranty is a one-year or 12,000-mile (whichever occurs first) limited warranty which starts on the date of sale of the WorldAuto(R) QPO. The QPO warranty is administered by the JM&A Group of companies, among the largest independent providers of automotive finance and insurance products. Every QPO vehicle comes with:
-- 12-month/12,000-mile Limited Warranty -- One year of 24-hour Roadside Assistance (provided by a third-party) -- 112-point dealer inspection report -- CARFAX(R) Vehicle History Report -- Complimentary 3-month Trial of SiriusXM(R) Satellite Radio
WorldAuto(R) vehicles are inspected and reconditioned to like-new standards by Automotive Service Excellence (ASE)-certified technicians. They come with the peace of mind customers seek: comprehensive warranty coverage, roadside assistance, rental coverage and more. For more information about the WorldAuto(R) Program, log on to: http://www.vwused.com.
About Volkswagen of America, Inc. Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen's operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan vehicles through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
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