Larry the Cable Guy Races into Phoenix as Part of the Wild American Flavor
Tour to Check Out Local Flavors and Flair
New Prilosec OTC Wildberry Gives Sports Fans a Once in a Lifetime Prize Pack
CINCINNATI -- November 09, 2012
Frequent heartburn sufferer and America’s favorite comedian Larry the Cable
Guy is pulling into the hottest race track in Phoenix on a wild excursion to
help introduce the first-ever, flavor-coated frequent heartburn pill, new
Prilosec OTC Wildberry. Larry has been making his way to flavor-packed cities
and sporting events across the country, including checking out the best cars
and drivers at the Phoenix International Raceway on November 11, 2012 from
9:00 AM to 1:00 PM.
Attendees will be able to celebrate American flavors with Larry and learn more
about how to block the acid that causes frequent heartburn as he introduces
new Prilosec OTC Wildberry.* Larry will also encourage fans to enter the Wild
American Flavor Sweepstakes for the chance to win a prize pack so
unbelievable, it will have the winner waving the checkered flag and victory
dancing across the living room.
“I love fast cars and wild flavor! And I don’t let my frequent heartburn stop
me from enjoying every spicy, cheesy, sizzling experience America serves up,”
said Larry the Cable Guy. “That’s why I love new Prilosec OTC Wildberry – it
treats my frequent heartburn for 24 hours with one pill each morning* just
like the original and has a fancy coating with a burst of wildberry flavor.
Now I can enjoy all the awesome flavors I love!”
Fans across the country will be able to keep up with Larry’s travels by
visiting www.WildberryFlavor.com to view exclusive videos created by
Yardbarker, the largest content and advertising network of independent sports
properties on the web. Don’t be surprised if the camera catches Larry hanging
out with Phoenix’s finest fans or sharing a deep fried dish of southwestern
goodness with the country’s most extreme tailgaters.
Fans have the opportunity to embark on an out-of-this-world flavor adventure
of their own by entering the Wild American Flavor Sweepstakes.
From now until January 7, 2013, enter at www.WildberryFlavor.com for a chance
to win trips to three of America’s most flavorful cities, with three of the
country’s biggest sporting events, courtesy of new Prilosec OTC Wildberry. One
prize pack winner will be chosen at random to receive the prize pack,
including tickets to the big football game in New Orleans (February 3, 2013),
the first big auto race of the year in Daytona Beach (February 24, 2013) and
the basketball championship game in Atlanta (April 8, 2013), travel and
accommodations (a two-night hotel stay and air transportation for each
destination), and one $5,000 check to be used in any of these flavorful
* It’s possible while taking Prilosec OTC®. Use as directed for 14 days to
treat frequent heartburn. Do not take for more than 14 days or more often than
every 4 months unless directed by a doctor. Not for immediate relief.
Official Sweepstakes Rules
To view the official rules, visit WildberryFlavor.com.
About PRILOSEC OTC WILDBERRY
PRILOSEC OTC WILDBERRY® is a flavor-coated pill you do not chew and the new
version of the #1 Doctor recommended† and #1 Pharmacist recommended OTC acid
reducer‡ for the treatment of frequent heartburn. PRILOSEC OTC is the #1
selling OTC heartburn medicine* on the market, and now with one flavorful pill
a day, it can work for 24 hours by directly shutting down many acid pumps in
your stomach when used as directed for 14 days for treating frequent
heartburn. For more information about PRILOSEC OTC WILDBERRY, visit
www.prilosecotc.com. PRILOSEC OTC WILDBERRY is available over-the-counter
through an alliance between P&G and AstraZeneca.
† Wolters Kluwer: OTC Acid Reducer Category, through June 2011.
‡ Based on Pharmacy Times 2011 Survey.
* P&G calculation based in part on dollars sold reported by The Nielsen
Company in the US market for the Stomach Remedies Category for the 12 month
period ending the week of January 15, 2011.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.
Yardbarker is the largest content and advertising network of independent
sports properties on the web, reaching 22 million unique users monthly. The
network is composed of 1,000+ highly regarded writers from national sites like
Baseball Prospectus, Larry Brown Sports and RealGM to hundreds of
team-specific blogs across the NFL, NBA, NHL, MLB and NCAA.
Katie Burton, 646-500-7837
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