Take Charge America: Lincoln Financial Group Shares A Series Of Actionable Tips Following Election To Help Americans Secure

  Take Charge America: Lincoln Financial Group Shares A Series Of Actionable
   Tips Following Election To Help Americans Secure Sound Financial Futures

Extension of the Company's "You're in Charge/Chief Life Officer" Advertising
Campaign Also Debuted Nationally

PR Newswire

RADNOR, Pa., Nov. 9, 2012

RADNOR, Pa., Nov. 9, 2012 /PRNewswire/ --Lincoln Financial Group (NYSE: LNC)
announced today the launch of a series of tips to provide Americans with
actionable steps that help them achieve financial well-being. The company
launched its latest "Take Charge" initiative following the presidential
election, and the campaign includes short videos, articles on financial
planning and personal finance, and a new series of advertisements.

"Americans took to the polls on Election Day with a voice that will influence
the direction of the country for the next four years and beyond," said Dennis
R. Glass, president and CEO of Lincoln Financial Group. "As we are focusing
as a nation on our collective future, Lincoln Financial believes it's also
important that people are reminded about steps they can take for their own
financial tomorrows. By highlighting several tips and by providing education
and awareness, we hope to build on the idea that financial preparedness is
best when it's rooted in optimism, empowerment and action."

The three tips that Lincoln Financial is featuring as part of the campaign:

  oPlan with purpose – When reviewing investments and solutions that can help
    grow and protect wealth, be sure to start with, and always have, a plan in
    mind. When there is an understanding of what is important and with a sound
    goal in mind, individuals are more likely to stay on top of their
  oBe engaged, no matter what – Regardless of the economic conditions, stay
    on top of your investments. Do not toss account statements into a pile of
    unopened mail. Instead, identify what is working well and build on it; for
    what is not working well, rebalance portfolios as necessary.
  oBe a steward of your financial life – Each person has an opportunity to
    take the right steps – whether large or small – that helps them achieve
    their short and long term financial goals. By being active in and
    responsible for a process that also includes support from a trusted
    financial professional, individuals can chart a solid path to the future.

One of Lincoln Financial's short videos included in the campaign shares
perspective from Timothy Johnson, chief investment strategist for Lincoln
Financial Advisors. It also features several Americans sharing their views on
what lies ahead.

As part of the initiative, an extension of Lincoln Financial's "You're in
Charge/Chief Life Officer" advertising and brand campaign debuted on Election
Day. Running nationally through December 2, 2012, the advertising maintains
the original themes of taking action, being empowered and remaining
optimistic, but connects it to the electoral process, when America is even
more focused on shaping its future.

"The ads portray each of us as the commander-in-chief of our own life," said
Jamie DePeau, chief marketing officer for Lincoln Financial Group. "When it
comes time to take the steps necessary to achieve a sound financial future,
what goes on in the home office should be just as important as what goes on in
the Oval Office. With the recent election as a backdrop, we hope our new
advertising helps inspire people to take as active a role in their own future,
as they take in helping to determine the future of America."

About "You're in Charge/Chief Life Officer"

Lincoln Financial Group launched "You're in Charge/Chief Life Officer" in
November 2011. The campaign is based on the principle that, when it comes to
people's financial futures, Lincoln Financial believes everyone should be in
charge. Advertising has appeared on business and lifestyle cable networks, in
major national newspapers, on radio, in airport displays, and across the web.
Lincoln Financial was recently recognized for the campaign by the Business
Marketing Association's by being named the New York chapter's 2012
Communicator of the Year.

To view the ads that are a part of the original or extended campaigns, please
visit the advertising page of the Lincoln Financial website.

About Lincoln Financial Group

Lincoln Financial Group is the marketing name for Lincoln National Corporation
(NYSE:LNC) and its insurance company affiliates, including The Lincoln
National Life Insurance Company, Radnor, PA, and Lincoln Life & Annuity
Company of New York, Syracuse, NY. With headquarters in the Philadelphia
region, the companies of Lincoln Financial Group had assets under management
of $174 billion as of September 30, 2012. Through its affiliated companies,
Lincoln Financial Group offers: annuities; life, group life, disability and
dental insurance; 401(k) and 403(b) plans; savings plans; and comprehensive
financial planning and advisory services.

For more information, including a copy of our most recent SEC reports
containing our balance sheets, please visit www.LincolnFinancial.com.

(Logo: http://photos.prnewswire.com/prnh/20050830/LFLOGO)

SOURCE Lincoln Financial Group

Website: http://www.lfg.com
Contact: Michael Arcaro, +1-484-583-179, michael.arcaro@lfg.com
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