SumAll Adds Instagram to Social Metrics, Proving Picture Is Worth 1,000 Words -- Maybe More to Marketers

SumAll Adds Instagram to Social Metrics, Proving Picture Is Worth 1,000 Words
                          -- Maybe More to Marketers

Adding to existing visual metrics, SumAll Digs Deeper, Offering Instagram
Marketers Ability To Gain In-Depth, Actionable Insights From Activity Data,
and Get Answers on Social Media ROI

PR Newswire

NEW YORK, Nov. 9, 2012

NEW YORK, Nov. 9, 2012 /PRNewswire/ -- SumAll, a leading data visualization
company, announced the addition of Instagram data to SumAll Social Metrics, an
analytics tool that links a company's social activity against web traffic and
revenue, revealing the return on social marketing.

Users can track Instagram, Facebook and Twitter activity alongside their
purchase transactions and web traffic data on a single dashboard. SumAll is
looking to eliminate data silos and, in turn, present all key datasets
together to form a single, unified view of business. When datasets intersect,
business users can see patterns and trends that lead them to make informed
business decisions about what is truly driving traffic, sales and revenue.

With more than 80 million smartphone users posting photos on Instagram, the
app has touched many lives with imagery. Many of the world's top brands have
long known the power of a picture, and through Instagram businesses can
leverage and use photos to augment their marketing strategies. But is it
working? That is where SumAll Social Metrics comes in, revealing which
pictures performed well, drove more traffic or increased revenue. SumAll
Social Metrics also reveals Instagram's performance when compared against
other social media platforms.

"This is a huge value add," said Dane Atkinson, CEO of SumAll. "Instagram has
fast become a major piece of the marketing strategy for many social media
managers. Connecting the dots from pictures to traffic to revenue is the
critical piece in leveraging its role."

"Instagram has been an important marketing channel for us. Because our bikes
are so colorful, visually connecting with customers has been a really
powerful. The consistent engagement we see on Instragram (@pfcycles) has
outshined most other social media channels," said Jordan Schau, founder of
Pure Fix Cycles SumAll is really starting to give us a great overview of our
business - from Google Analytics to Instagram to Stripe".

SumAll's Social Metrics combine the user's full social history, and updates it
all in real-time. Users can slice, dice and compare their social data by
interacting with the dashboard. Particular value adds for Instagram include
filtering by filter, followers and advocacy. Users will never miss a beat with
comprehensive and personalized insights illuminating things only a team of
analysts would discover from their data.

SumAll can be viewed on a Web browser, tablet or mobile phone.

For more information on how to better leverage social media metrics visit

About SumAll
SumAll, now deployed in 30 countries, is a forward thinking, socially
conscious company focused on harnessing the full power of real-time business
intelligence for growing businesses. Users can integrate multiple data sources
including Facebook, Twitter, Google Analytics, eBay, PayPal, Shopify, Big
Commerce, Magento and Instagram into one intuitive, interactive chart. Leading
VC investors, Battery Ventures, General Catalyst, Matrix Partners and
Wellington Partners, back the company.For more information,


Contact: Mallory Snitker, SS|PR, +1-847-415-9300,
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