Jose Cuervo Unveils Ten Murals for the "Tradicional Mural Project 2012"

   Jose Cuervo Unveils Ten Murals for the "Tradicional Mural Project 2012"

Leading Global Brand Gives Ten Artists the Opportunity -- Through the Creation
of Murals -- to illustrate What it Means to Be Latino in the U.S.

PR Newswire

CHICAGO, Nov. 9, 2012

CHICAGO, Nov. 9, 2012 /PRNewswire/ -- Jose Cuervo Tradicional -- Mexico's No.
1 super-premium tequila with the same recipe used in Cuervo's original tequila
in 1795-- last night unveiled 10 murals as part of its Tradicional Mural
Project 2012. The murals were created by 10 legal drinking age artists from
across the United States commissioned by the brand to create original artwork
inspired by their passion for Latin culture. The murals will be showcased on
Facebook starting January 15^th through February 28^th, 2013 for public
voting, with one winning artist earning a $15,000 grant as well as a $15,000
donation to the community that they represent.^ All consumers 21 years of age
and older will be eligible to vote at the Jose Cuervo Tradicional Mural
Project's Facebook page at


"We were very impressed by the beauty and diversity of each of the murals as
well as the depth of talent of our Jose Cuervo Tradicional Mural Project
artists," said Roy Danis, Managing Director, Jose Cuervo International. "It
was very interesting to see how each artist interpreted and celebrated the
meaning of being a Latino in the US and how Jose Cuervo Tradicional was a part
of that, especially within Mexico's history and culture. We hope adult
consumers enjoy the murals and feel inspired by how Latino heritage is shaping
the new face of America."

Jose Cuervo Tradicional gave the artists license to interpret the influence of
Latino heritage in the United States. The artists utilized various painting
techniques and explored themes such as music, education, the importance
offamily and how all of these aspects have contributed to the nation's
melting pot. The 10 artists, selected on the basis of submitted art
portfolios and a personal essay, were given thirty days to complete their
murals. The states and regions represented by the Tradicional Mural Project
2012 include New York, Northern California, Southern California, Florida,
Illinois, Arizona, Texas, Washington, Georgia and Nevada.

The National Association of Latino Arts and Cultures (NALAC) has been serving
as a consultant for the Jose Cuervo Tradicional Mural Project 2012 to increase
visibility for the contest within the arts community. As part of this arts
consultancy, NALAC will continue to work with Jose Cuervo Tradicional across
each phase of the program to engage artists, Latino communities and nonprofit

Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in
moderation and designating a driver or taking public transportation.

About Jose Cuervo
Jose Cuervo is the largest producer of tequila throughout Mexico and around
the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial
Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose
Cuervo Black Medallion, Jose Cuervo Tradicional 100% Agave Reposado and
Silver, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo
Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita
Mix. For more information, visit

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo
North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the
world's leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, wines and beer categories. These
brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo,
Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling
Vineyards wines. Diageo is a global company, trading in more than 180
countries around the world. The company is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands and performance, visit us at
For our global resource that promotes responsible drinking through the sharing
of best practice tools, information and initiatives, visit

When enjoying this product, and all its products, Diageo reminds its adult
consumers to drink responsibly. As the world's largest spirits, wine and beer
company, Diageo is committed to social responsibility and the responsible
marketing of its brands. The Diageo Marketing Code is one of the most
stringent in the industry. Diageo is a founding member and major supporter of
The Century Council, a not-for-profit organization whose programs are designed
to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.


Contact: Claudia Mejia-Haffner, JeffreyGroup, +1-212-620-4100, Ext. 312,; or Jim Sias, Diageo, +1-646-223-2305,
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