IBM Helps Organizations Address Growing Mobile Computing Opportunity

     IBM Helps Organizations Address Growing Mobile Computing Opportunity

New software and services enable businesses to create and enhance mobile

PR Newswire

ARMONK, N.Y., Nov. 9, 2012

ARMONK, N.Y., Nov. 9, 2012 /PRNewswire/ --IBM (NYSE: IBM) today unveiled a
suite of new software and services that enables global organizations to build
a comprehensive mobile computing strategy – from securing and managing
devices, to creating mobile applications and analyzing data. These new
offerings are part of a move by IBM to capitalize on the growing market
opportunity for mobile that is expected to drive $130B in revenue for the IT
industry by 2015, according to a recent study.[i]

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As organizations increasingly view mobile computing as the next platform to
conduct business, the market is evolving beyond just the device. Business
leaders including the chief information officers (CIOs) and increasingly chief
marketing officers (CMOs) of global organizations such as airlines, retailers,
governments and healthcare providers are among the businesses turning to IBM
to ensure mobile services and solutions are readily available to constituents
and in full compliance with IT strategies. They need solutions that can be
applied across any mobile environment and device -- whether a laptop,
smartphone or tablet -- and can provide an underlying IT infrastructure that
is always available, secure, effectively manages data, and integrates both
front and back-end systems.

According to latest reports, more than 10 billion mobile devices are expected
to be in the hands of consumers, doctors, sales leaders and the like by
2020.[ii] Already, 90 percent of mobile users keep their device within arm's
reach at all times, and complete many kinds of transactions across these smart

"Mobile is fundamentally changing the way we think, work, and act. But the
speed at which this shift is occurring is forcing organizations to react,
instead of proactively plan for this transformation," said Phil Buckellew,
Vice President, IBM Mobile Enterprise. "We are evolving that approach. Just as
IBM helped organizations capitalize on the Internet more than 20 years ago, we
are also doing the same for mobile computing. We will continue to partner with
clients and help them get ahead of this trend by enabling them to become
mobile enterprises."

IBM Solutions Helps Clients Become Mobile Enterprises

Rohde & Schwarz, a global manufacturing company specializing in high-end test
and measurement equipment, is transforming its organization into a mobile
enterprise by doing away with cumbersome hardcopy product catalogs. By arming
the 2,000 members of its global sales team with mobile devices and
applications, representatives can now access the critical information needed
to retrieve client information in real-time, easily access inventory
information and rapidly close sales.

Using IBM Worklight's unique standards-based development approach and open
integration capabilities, Rohde & Schwarz is able to overcome mobile
application challenges that many organizations face – including mobilizing
enterprise data across multiple platforms without compromising user experience
or functionality, whether its sales team is using smartphones, tablets or
laptops to access the information.

"By introducing mobile into our sales processes, our representatives can now
access our in-house product database on the road and showcase brand new
products to our clients in a meeting," said Manfred Metz, Corporate Mobility
Manager, Rohde & Schwarz. "IBM enables us to not only efficiently develop
these applications, but also easily integrate with a range of backend systems
used across our entire enterprise. Now we are able to deliver exceptional apps
in weeks instead of months."

New Mobile Software and Services Fuel Growth

While the opportunities presented by mobile are significant, there are a
number of challenges facing clients when adopting mobile computing. This
includes the management and security of devices and their underlying
infrastructures, ensuring a quality mobile application experience for users
across operating systems, new devices entering the market almost monthly,
integrating data with the cloud, and analyzing insights captured in real-time.

From consulting services to software solutions and industry expertise, organic
R&D to key acquisitions, IBM offers clients a variety of offerings to quickly
adopt mobile technologies throughout the organization. As global organizations
struggle to keep pace with the opportunities that mobile computing can
provide, IBM's new suite of capabilities will enable them to overcome these
obstacles. For example:

  oMobile Planning and Strategy Services: Working with IBM consultants,
    clients can identify gaps and properly plan for the right mobile
  oMobile Analytics: Through analytics capabilities, chief marketing officers
    (CMOs), e-commerce and app developers can gain real-time access and deep
    intelligence into customers' online and app experience across mobile
  oEndpoint Security and Management: With new software and managed mobility
    services, clients can embrace the Bring Your Own Device (BYOD) trend by
    simplifying the processes to secure devices and empower employees to
    manage their own devices. These capabilities extend to the management and
    support of Apple (including iOS 6), Android, Microsoft Windows operating
    system (including Windows 8) and Blackberry devices.
  oMobile App Development: Using the IBM Mobile Foundation will help clients
    better support native app development and make it easier to build apps
    that function in the absence of a network connection. New Lifecycle
    Management software will help clients quickly develop high quality apps
    across multiple platforms. New managed service capabilities will also
    provide organizations with support for deploying, implementing and
    managing their mobile apps and app stores.
  oSocial Collaboration for Mobile: With new social business enhancements, an
    organization's mobile workforce can use their mobile devices to blog, get
    live updates from their social networks, access and edit files. New remote
    data wipe capabilities also help protect company data in case a device is
    lost or stolen.

IBM has been steadily investing in the mobile space for more than a decade,
both organically and through acquisitions, offering a complete portfolio of
software and services that delivers enterprise-ready mobility for clients --
from IT systems all the way through to mobile devices. This builds on IBM's
deep understanding of its clients and their evolving IT needs.

To learn more about IBM Mobile Enterprise capabilities, visit

Follow us on Twitter @ibmmobile and use #ibmmobile to join the conversation.

[i] McKinsey & Company analysis.
[iii] "China Mobile 50k survey"; Morgan Stanley Research.

IBM Contacts

Tara Sucato Tsapepas
IBM Media Relations
1 (917) 472-3701


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