Eli and Edythe Broad Art Museum at Michigan State University Opens New Zaha Hadid-Designed Building

 Eli and Edythe Broad Art Museum at Michigan State University Opens New Zaha
                           Hadid-Designed Building

PR Newswire

EAST LANSING, Mich., Nov. 9, 2012

Museum to foster engagement with global issues, ideas through international
contemporary art

New commissions, special projects also featured as Broad MSU welcomes

EAST LANSING, Mich., Nov. 9, 2012 /PRNewswire-USNewswire/ --The Eli and
Edythe Broad Art Museum at Michigan State University, a new Zaha
Hadid-designed contemporary art museum, will open on Saturday, Nov. 10,
following a 10 a.m. public dedication ceremony. The ceremony will include
Michigan Gov. Rick Snyder, U.S. Sen. Debbie Stabenow, MSU President Lou Anna
K. Simon, founding donors Eli and Edythe Broad, architect Zaha Hadid, founding
museum director Michael Rush, MSU Provost Kim Wilcox and MSU Trustee Chairman
Joel Ferguson. More than 2,000 people are expected to attend. The museum will
also host an open house on Sunday, Nov. 11, from 10 a.m. to 7 p.m. More
information on these events can be found on the museum's website at

(Logo: http://photos.prnewswire.com/prnh/20090402/DC93389LOGO)

Dedicated to exploring global contemporary culture and ideas through art, the
Broad Art Museum at MSU will serve as both an educational resource for the
campus community and a cultural hub for the Mid-Michigan region. The museum
will present contemporary works within a historical context through access to
a study collection of more than 7,500 objects, ranging from the Greek and
Roman periods to modern art.

The museum is named in honor of MSU alumnus Eli Broad and his wife, Edythe,
longtime supporters of the university who provided the lead gift of $28
million for the museum. The total fundraising goal for the building is $40
million, of which $38.2 million has been raised to date.

"Great art deserves great architecture, and so does a great university," Simon
said. "The Broad Museum's bold concept and design reflect Michigan State's
ethos of connecting both campus and community to world-class innovation,
global vision, and transformative opportunity."

Designed by Pritzker Prize-winning architect Zaha Hadid, the
46,000-square-foot Broad Art Museum at MSU features a striking facade of
pleated stainless steel and glass, distinguishing the building from the
traditional brick Collegiate Gothic north campus, and signaling the museum and
the university's forward-looking approach. The building features galleries for
special exhibitions, modern and contemporary art, new media, photography and
works on paper. The facility also includes an education wing, a works on paper
study center, shop and cafe. Adjacent to the museum is an expansive outdoor
sculpture garden and a large pedestrian plaza.

Located at one of the main entrances to campus at the corner of Grand River
Avenue and Farm Lane, the Broad Art Museum will serve as a gateway between the
university and the East Lansing community.

"Edye and I are delighted to make this innovative museum possible, and we
expect that people from East Lansing and around the world will be drawn to see
this bold architecture as much as to view the art within its walls," Broad
said. "This museum has special significance to us because it represents the
intersection of two of our passions—art and education. There is no doubt that
this museum will help propel MSU far into the future as it serves and enriches
the students and community."

"We are thrilled to celebrate the opening of the Broad Art Museum at Michigan
State University, and are eager to bring our full spectrum of programs to the
campus and the East Lansing community," Rush said. "With this extraordinary
new building, our great study collection, and our focus on exploring
contemporary art from around the world, we are creating a university art
museum unlike any other."

The museum will also actively engage with the international artistic community
through a series of partnerships with contemporary art spaces around the
world. During the opening events today and tomorrow, the Broad MSU will
connect visitors via live internet feeds with Protocinema and Salt in
Istanbul; Grey Noise in Dubai; Central Academy of Fine Arts in Beijing; 53
Museum inGuangzhou, China; and San Art in Ho Chi Minh City.

The Broad MSU's inaugural exhibitions, special projects and commissions,
curated by Rush include:

  oGlobal Groove 1973/2012 (on view through February 24, 2013) features Nam
    June Paik's seminal video from 1973, Global Groove, as a jumping off point
    to explore current trends in international video art. The exhibition will
    celebrate the multiple approaches to the medium artists are using, from
    low-tech to highly cinematic; personal and diaristic to intensely
    political and challenging. The exhibition features a unique architectural
    design for video in the center of the largest gallery in the museum.
    Artists from the Far East, Middle East, Africa, Europe, and the U.S. are
    featured. The artists of Global Groove 1973/2012 include Bashar Alhroub,
    Berry Bickle, Negar Behbahani, Lee Yongbaek, Basir Mahmood, Zwelethu
    Mthethwa and Matthew Hindley, Nam June Paik, The Propeller Group, Sam
    Jury, Zhao Yao, and Li Ming.
  oIn Search of Time (on view through February 10, 2013). In celebrating the
    opening of this iconic building at Michigan State University, In Search of
    Time seeks to explore the longing artists have held for hundreds of years
    to express their relationship to time and memory. By creating dialogues
    among artworks from the medieval period, the nineteenth, twentieth, and
    twenty-first centuries, this exhibition gives voice to a motif artists
    have shared for hundreds of years. The artists featured in In Search of
    Time include Josef Albers, William Baziotes, Romare Bearden, Joseph
    Beuys, Brassai, Larry Clarke, John Coplans,Joseph Cornell, Benjamin
    Cotton, Salvador Dali, Erwin Elliott, Paolo di Giovanni Fei, Damien Hirst,
    Toba Khadoori, Anselm Kiefer, Helen Levitt, Barbara Morgan, E.O. Hoppe,
    Sam Jury, Mike Kelley, Edweard Muybridge, Fairfield Porter, Ed Ruscha,
    Esteban Vicente, Andy Warhol, and mid-late 19th-century African
  oMarco Brambilla's Evolution is a densely packed, mesmerizing 3-D video
    that recounts the entire history of human evolution, illustrated as a vast
    side-scrolling video mural depicting the spectacle of human conflict and
    triumph across time.
  oInigo Manglano-Ovalle will create a monumental sculpture that references
    the work of Buckminster Fuller, suspended by cable in the 32-feet-high
    portion of the northwest gallery on the first floor of the museum.
  oMarjetica Ptroc will construct Soweto House with Prepaid Water Meter, part
    of the artist's ongoing global exploration of housing situations and
    solutions in currently or formerly unplanned cities.
  oChen Qiulin will create an installation with suspended bodies reflecting
    those lost in the floods of the massive Three Gorges project in China,
    including a video of a wedding of two young residents who proclaim the
    undaunted future of the region.
  oNguyen Phuong Linh will create a two-ton sculpture of a boat made entirely
    of salt, referencing both migration and daily living in her native
  oFritz Haeg: Domestic Integrities began in early September 2012 at a
    temporary space and is on view in the museum through January 2013.
    Organized by Curator of Contemporary Art Ali Gass and Director of
    Education Aimee Shapiro, Domestic Integrities explores local patterns and
    rituals of interior domestic landscapes—the ways in which local resources
    are harvested and digested into the home, bringing the outdoors in. Museum
    exhibitions of the project are presented on spirally stitched circular
    rugs called Domestic Integrity Fields made of discarded textiles that
    gradually expand as they travel from city to city. For the edition of
    Domestic Integrities produced by the Broad MSU, visitors and collaborating
    student groups bring something they have cooked or produced from elements
    harvested or found in the area. After the Broad MSU exhibition, Domestic
    Integrities will continue on to the Hammer Museum in Los Angeles and the
    Walker Art Center in Minneapolis.

The Broad Art Museum at MSU will fulfill its dual role as a teaching
institution and as a cultural hub for the region through a program of original
and traveling exhibitions, initiatives with living artists, performances, and
educational offerings for students, faculty and the community. By facilitating
exploration of contemporary ideas and global issues across disciplines through
the lens of the artist, the museum will serve as an academic resource and a
center for student and public engagement, enjoyment and multidisciplinary

In 2007, MSU engaged renowned architect and architecture and design critic
Joseph Giovannini to facilitate a competition to select an architect to design
the museum. In June 2007, a screening committee selected five finalists to
come to campus. In July 2007, those five finalists came to campus and
presented their concepts to the university, the public and a jury, which
included Eli Broad, Michael Govan, and others from the fields of architecture,
arts and business, selected Zaha Hadid Architects.

The Broad MSU is located on 547 East Circle Drive in East Lansing, Mich.
Admission is free. Museum hours: Saturday and Sunday from 10 a.m. to 5 p.m.;
Tuesday through Thursday from 11 a.m. to 6 p.m. and Friday from noon to 9
p.m.; closed Monday. For more information, visit www.broadmuseum.msu.edu.

Zaha Hadid Architects
Zaha Hadid, founding partner of Zaha Hadid Architects, was awarded the
Pritzker Architecture Prize in 2004 and is internationally known for both her
theoretical and academic work. Each of her dynamic and innovative projects
builds on more than 30 years of revolutionary experimentation and research in
the interrelated fields of urbanism, architecture and design. Having first
received international recognition through her striking images and designs,
Zaha Hadid is now widely known as an innovative architect who constantly tests
the boundaries of architecture and design. In addition to the Pritzker Prize,
her work has received numerous awards from the world's most prestigious
institutions, including the Mies van der Rohe Foundation of European
Architecture; the American Institute of Architects; the Royal Institute of
British Architects; the Royal Academy of Arts; the International Olympic
Committee; The Austrian Commissions for Science & Art and Columbia and Yale

Eli and Edythe Broad
Eli and Edythe Broad are lifelong philanthropists. Their generosity across the
areas of education reform, scientific and medical research, the arts and civic
endeavors in their hometown of Los Angeles has been enabled by Eli Broad's
five-decade career in business, building two Fortune 500 companies from the
ground up. He is the founder of both SunAmerica Inc. and KB Home (formerly
Kaufman and Broad Home Corporation).Today, the Broads are devoted to
philanthropy as founders of The Broad Foundations, which they established to
advance entrepreneurship for the public good in education, science and the
arts. The Broad Foundations include The Eli and Edythe Broad Foundation and
The Broad Art Foundation. Since 1984, The Broad Art Foundation has operated an
active "lending library" of its extensive collection. Dedicated to increasing
access to contemporary art for audiences worldwide, The Broad Art Foundation
has provided nearly 500 museums and university galleries worldwide with more
than 8,000 loans of artwork, and the Broads are building a contemporary art
museum, designed by Diller Scofidio + Renfro, on Grand Avenue in Downtown Los
Angeles. Strong believers in higher education, the Broads have further
extended their philanthropy to universities across the country. In 1991, the
Broads endowed The Eli Broad College of Business and The Eli Broad Graduate
School of Management at Michigan State University (MSU), where Mr. Broad
graduated cum laude in 1954. In June 2007, the Broads announced a $26 million
gift, later increased to $28 million, to create the Eli and Edythe Broad Art
Museum at MSU.

Michigan State University
Michigan State University has been working to advance the common good in
uncommon ways for more than 150 years. One of the top research universities in
the world, MSU focuses its vast resources on creating solutions to some of the
world's most pressing challenges, while providing life-changing opportunities
to a diverse and inclusive academic community through more than 200 programs
of study in 17 degree-granting colleges.

For MSU news on the Web, go to news.msu.edu.
Follow MSU News on Twitter at twitter.com/MSUnews
Join the conversation on Twitter: use #broadmsu

SOURCE The Eli and Edythe Broad Foundation

Website: http://news.msu.edu
Website: http://www.broadmuseum.msu.edu
Contact: Lisa Mulcrone, Michigan State University, lisa.mulcrone@ur.msu.edu,
+1-517-432-0922; Maria May, +1-212-671-5173, mmay@resnicowschroeder.com, or
Isabel Sinistore, +1-212-671-5175, isinistore@resnicowschroeder.com, both of
Resnicow Schroeder Associates
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