Crock-Pot® Seasoning Mixes Challenge Consumers to Get Crockin’ with
“Crockin’ in the USA”
Slow Cooker Recipe Contest; Grand Prize Winner Will Receive Free Groceries for
PARSIPPANY, N.J. -- November 09, 2012
It’s time to get Crockin’ now that slow cooking season is here. Crock-Pot®
Seasoning Mixes are encouraging home cooks across the nation to show off their
slow cooking chops as the brand kicks off its first “Crockin’ in the USA”
campaign. This lip-smacking competition invites Crock-Pot enthusiasts to
submit their own slow cooker recipes using one of the new Crock-Pot® Seasoning
Mixes. The Grand Prize winner receives free groceries for a year!
Family cooks can show off their one-pot-wonders by submitting their original
recipes through posts and photos on the Crock-Pot® Seasoning Mixes Facebook
page from November 1 through November 25. Participants will be encouraged to
enlist their friends to vote for their recipe from November 29 through
Facebook fans can join slow cooker expert and food blogger Hope Comerford,
author of “A Busy Mom’s Slow Cooker Adventures,” to vote on the winning
recipe. In addition to free groceries for a year, the grand prize winner has
the opportunity to present his or her original recipes and slow cooker usage
tips on a dedicated page on the Crock-Pot Seasoning Mixes site for three
months. The winner also has the opportunity to participate in development of a
new Crock-Pot® Seasoning Mixes product.
THE SAVORY SOLUTION
According to a recent survey by Smiley360, in conjunction with B&G Foods,
Inc., today’s parents often forgo home-cooked meals in order to get food on
the table after a busy day. An astonishing 85% of families order takeout for
dinner at least once a week, while 67% of families say, rather than trying
something new, they repeat meals during the week out of convenience.
Meanwhile, three out of four adults surveyed sacrifice quality time with their
partners to get dinner ready for their families, and more than half say they
also sacrifice quality time with their kids.
With “designed for slow cooker” blends of herbs, spices and natural flavors,
Crock-Pot® Seasoning Mixes make it easy to prepare and serve flavorful,
family-pleasing meals. Crock-Pot® Seasoning Mixes blend affordability,
accessibility and convenience into America’s most famous pot. The mixes are
available in three delicious varieties: Hearty Beef Stew, Savory Pot Roast and
BBQ Pulled Pork. But that’s not all; Crock-Pot® Seasoning Mixes create more
than just these classics. They make dozens of additional recipes too. They’re
all posted at www.crockpotseasonings.com. With so many meals made so easy, new
Crock-Pot Seasoning Mixes are must-haves for slow cooker lovers and busy
Crock-Pot® Seasoning Mixes are available in grocery stores nationwide for a
suggested retail price of $1.99. Target stores carry the line next to
Crock-Pot® branded slow cookers, in the appliance section. Each seasoning
packet seasons 2 – 3 pounds of meat and vegetables in a slow cooker, producing
meals to feed 4 to 6 people. For more information, please visit
www.crockpotseasonings.com and follow us on Facebook
http://pinterest.com/crockpotmixes/ and Twitter @CrockPotMixes.
About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, shelf-stable foods across
the United States, Canada and Puerto Rico. B&G Foods’ products include hot
cereals, fruit spreads, canned meats and beans, spices, seasonings, hot
sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style
sauces, taco shells and kits, salsas, pickles, peppers and other specialty
food products. B&G Foods competes in the retail grocery, food service,
specialty, private label, club and mass merchandiser channels of distribution.
Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many
recognized brands, including Ac’cent, B&G,B&M, Brer Rabbit, Cream of Rice,
Cream of Wheat, Don Pepino, Emeril’s, Grandma’s Molasses, Joan of Arc, Las
Palmas, MapleGroveFarmsofVermont, Ortega, Polaner, Red Devil, Regina,
Sa-són, Sclafani, Trappey’s, Underwood, VermontMaid and Wright’s.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer
products with a portfolio of over 100 trusted, quality brands sold globally.
Jarden operates in three primary business segments through a number of well
recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®,
Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®,
Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®,
Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®,
Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®,
Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and
Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®,
Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®,
Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®,
Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the
Fortune 500 and has over 23,000 employees worldwide. For in-depth information
about Jarden, please visit www.jarden.com.
Megan Carroll, 646-428-0625
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