Chrysler Group LLC Takes Home Three Ruedas ESPN Awards, including
'Manufacturer of the Year'
AUBURN HILLS, Mich., Nov. 9, 2012
AUBURN HILLS, Mich., Nov. 9, 2012 /PRNewswire/ --
oChrysler Group LLC honored as "Manufacturer of the Year" at this year's
Ruedas ESPN Awards in Miami
o"Truck of the Year" awarded to the new 2013 Ram 1500
oThe all-new 2013 Dodge Dart recognized as "Best Sedan"
The leading Spanish-language automotive radio show, Ruedas ESPN, has named
Chrysler Group LLC "Manufacturer of the Year" at the 2012 Ruedas ESPN Awards
in Miami, while "Truck of the Year" was awarded to the new 2013 Ram 1500 and
the all-new 2013 Dodge Dart was honored as "Best Sedan."
"We're honored that Chrysler Group has been recognized by a leading voice of
the Latino community," said Fred Diaz, President and CEO -- Ram Truck Brand
and Chrysler de Mexico. "The new Ram 1500 is a symbol of the brand's – and our
company's – commitment to hard work, determination and dependability, values
shared with the Latino community."
"Hispanic values are at the heart of our new Ram advertising campaign," added
Diaz. "Trucks are one of the top selling segments among Latinos. Our
marketing, which is titled 'A Todo, Con Todo,' speaks credibly and
authentically to our customers."
The compact car segment, where the all-new 2013 Dodge Dart competes, is the
top-selling segment in the Hispanic community. And Dodge is reaching out to
Latinos with its new ad campaign "How to Make Cars," which has been translated
into Spanish and is resonating very well with consumers.
"It's an honor for the Dodge Brand and the all-new Dart to receive the 'Best
Sedan' award from Ruedas ESPN in recognition of the virtues that matter most
to Hispanic car buyers," said Reid Bigland, President and CEO, Dodge Brand.
"This award validates our efforts to deliver a world-class car to our
customers, that stands apart in style, value, performance, fuel economy and
The Ruedas ESPN executive committee is responsible for generating nominations.
A group of jurors, compiled of industry experts, selected the winners of the
12 basic categories. Winners are selected based on price, design, value,
performance, fuel economy and appeal among Hispanic consumers.
"We certainly believe that Chrysler Group is doing an outstanding job by
offering consumers very attractive and efficient vehicles, and that's the main
reason for the recurrent growth in their sales figures, month after month,"
said Jaime Florez, Director and Host of Ruedas ESPN. "The new Dodge Dart and
the improved Ram 1500 are great examples of that in their respective
The Ruedas ESPN Awards ceremony takes place today at the Miami Beach
Convention Center as part of the 42nd edition of the Miami International Auto
About the 2013 Ram 1500
For 2013, the new Ram 1500 offers buyers best-in-class fuel efficiency, new
technology and new features without sacrificing capability. Ram 1500 – the
most recognizable pickup on the road – raises the bar with a truckload of
pioneering, fuel-saving systems and first-in-segment technologies: eight-speed
TorqueFlite 8 transmission, stop-start and active aerodynamics, including
grille shutters and air suspension. Ram engineers changed every area of the
truck – from a newly designed frame to new engines and transmissions to a new
interior with the next-generation Uconnect® system. With best-in-class ride
and handling and best-in-class aerodynamics, the 2013 Ram 1500 delivers
unmatched content, performance and capability to truck buyers. 2013 Ram 1500
prices start at $23,585.
The 2013 Ram 1500 marks a milestone for Ram as this truck delivers
best-in-class fuel economy of 18 MPG city and 25 MPG highway with a truckload
of pioneering, fuel-saving systems including a more fuel efficient and more
powerful 3.6-liter V-6 engine and first-in-segment technologies: eight-speed
automatic transmission, stop-start system, thermal management system,
pulse-width modulation and active aerodynamics, including grille shutters and
air suspension. The 2013 Ram 1500 is available in nine trim levels and starts
at $23,585 including $995 destination charge.
About 2013 Dodge Dart
The all-new 2013 Dodge Dart leverages the world-class architecture and DNA of
Alfa Romeo and then infuses it with Dodge passion and design, creating an
agile, fun-to-drive compact car with mid-size levels of interior roominess and
unmatched style, technology, safety and customization. The Dodge Dart brings
features and content never before seen in the compact car segment. With a U.S.
manufacturer's suggested retail price (MSRP) of just $15,995 (excluding
destination), the new Dodge Dart is a thoroughly modern vehicle that's
beautifully designed and crafted with high-quality materials, attention to
detail and precision craftsmanship.
With an available fun-to-drive 1.4-liter MultiAir Turbo engine offering up to
41 mpg highway, great ride and handling characteristics compliments of the
Alfa Romeo-based chassis, innovative interior style featuring high-quality
materials, splashes of color – like Ruby Red and Citrus Peel – and cool
technology not found in the segment, like the available class-exclusive
8.4-inch Uconnect Touch Screen and 7-inch thin film transistor (TFT)
customizable gauge cluster, as well as class-leading safety features, such as
10 standard air bags, and innovative style including available class-exclusive
LED "racetrack" taillamps and integrated dual exhaust, the 2013 Dodge Dart
sets a new standard in the compact car segment.Learn more about the all-new
Dart at www.Dodge.com or www.facebook.com/Dodge.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance
with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat
vehicles and products. With the resources, technology and worldwide
distribution network required to compete on a global scale, the alliance
builds on Chrysler Group's culture of innovation, first established by Walter
P. Chrysler in 1925, and Fiat's complementary technology that dates back to
its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features
some of the world's most recognizable vehicles, including the Chrysler 300 and
Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand
Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms
and powertrains for small- and medium-size cars, allowing Chrysler Group to
offer an expanded product line including environmentally friendly vehicles.
Follow Chrysler news and video on:
Chrysler Group blog: http://blog.chryslergroupllc.com
Corporate website: http://www.chryslergroupllc.com
About the Ruedas ESPN Awards
Ruedas ESPN is the leading automotive radio show in Spanish in the United
States. The show is broadcast live on ESPN Deportes Radio, a network of more
than 48 radio stations in the United States and Puerto Rico, as well as SIRIUS
and XM Channel 149.
SOURCE Chrysler Group LLC
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