Panasonic Introduces Compact Toothbrush Series

                Panasonic Introduces Compact Toothbrush Series

The EW-DS90 Offers a Compact Design, Perfect for Brushing On-the-Go

PR Newswire

SECAUCUS, N.J., Nov. 9, 2012

SECAUCUS, N.J., Nov. 9, 2012 /PRNewswire/ --Panasonic today announced the
EW-DS90 series of battery-operated Compact Toothbrushes. An extension to the
already popular line of recently launched compact beauty products, which
includes a Precision Body Shaver, Precision Facial Hair Trimmer and Heated
Eyelash Curler, the Panasonic Compact Toothbrush offers users a compact design
that goes anywhere, to easily complement the lifestyle of on-the-go women.

"Panasonic is focused on bringing women beauty products to complement and
enhance their lifestyle," said Natalia Salazar, Product Manager, Personal
Care, Panasonic Consumer Marketing Company of North America. "As an extension
to the company's new Compact Beauty series, the Panasonic Compact Toothbrushes
aim to provide women with a smart product that will help promote good dental
hygiene anytime, anywhere."

The Panasonic EW-DS90's compact head design offers three types of bristles for
the ultimate clean. Triple-edged bristles easily clean areas between the
teeth, flat bristles gently polish the surface of teeth and extra-fine
bristles gently clean hear-to-reach areas between teeth and gums.

The new Panasonic EW-DS90 Compact Toothbrush easily fits into a woman's purse,
makeup bag or even pocket, allowing it to be carried anywhere to provide a
precise clean that will leave a user's mouth feeling fresh anytime of the
day. A convenient cap covers the on/off switch so a user doesn't have to
worry about the toothbrush accidentally turning on and draining its battery.

The Panasonic EW-DS90 Compact Toothbrushes series is now available in black
(EW-DS90-K), pink (EW-DS90-P) and silver (EW-DS90-S) for an SRP of $39.99.
For additional product information please visit

About Panasonic Consumer Marketing Company of North America
Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North
America, a Division of Panasonic Corporation of North America, the principal
North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of
Panasonic's U.S. marketing, sales, service and R&D operations, offers a
wide-range of consumer solutions in the U.S. and Canada. The Company's
portfolio of innovative consumer products ranges from VIERA Full HD 3D
Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio,
Cordless Phones, Home Appliances, Wellness and Personal Care products and

Panasonic is pledged to practice prudent, sustainable use of the earth's
natural resources and protect our environment through the company's Eco Ideas
programs. In the 2012 Interbrand Annual Best Global Green Brands ranking, the
Panasonic brand jumped four spots to number six:
Follow Panasonic on Twitter @panasonicdirect, and additional company
information for media is available at

SOURCE Panasonic

Contact: Lori Chiazzo, Panasonic,
+1-201-392-4178,, or Kim Thornton, Cohn & Wolfe,
for Panasonic, +1-212-798-9858,
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