P&G Releases New Fiber Sourcing Goals for Tissue-Towel and Absorbent Hygiene Products

  P&G Releases New Fiber Sourcing Goals for Tissue-Towel and Absorbent Hygiene
  Products

Ongoing collaboration with World Wildlife Fund (WWF) helps enable new level of
                      commitment to forest certification

Business Wire

CINCINNATI -- November 08, 2012

The Procter & Gamble Company (NYSE:PG) today announced new fiber sourcing
goals for the pulp it purchases for its tissue-towel, baby care, and feminine
hygiene brands. These new goals help deliver progress toward P&G’s long-term
environmental sustainability vision, which includes having all products and
packaging made from 100% sustainably sourced renewable or recycled materials.
The new fiber sourcing goals, developed in collaboration with World Wildlife
Fund (WWF), will be published in P&G’s 2012 Sustainability Report issued on
November 12^th. The goals commit that by 2015:

  *All of the pulp used in P&G’s tissue-towel, baby care, and feminine
    hygiene products will be third-party certified under one of the following
    five certification programs used in different parts of the world to
    promote responsible forestry: Forest Stewardship Council (FSC), which P&G
    will continue to preference; Programme for the Endorsement of Forest
    Certification Systems (PEFC); Sustainable Forestry Initiative (SFI);
    Brazilian National Forestry Certification Scheme (CERFLOR); Canada’s
    National Standard for Sustainable Forest Management (CSA-SFM).
  *At least 40% of the pulp used in P&G’s tissue-towel products will be
    Forest Stewardship Council (FSC) certified.

“We believe that partnering is essential to deliver our long-term
sustainability vision,” said Len Sauers, Vice President of Global
Sustainability at P&G. “World Wildlife Fund is an invaluable partner, as they
have challenged us and collaborated to work through the complexities of
achieving third party-certification for our pulp. We are very proud of this
commitment, and we are confident we have the plans in place to deliver the
goals by 2015.”

“While we don’t own or manage forests, we recognize the responsibility and
opportunity P&G has to use our pulp procurement decisions to promote
responsible management of the world’s forest resources,” said Stefano
Zenezini, Vice-President of Product Supply.

In 2006, P&G began requiring certification from all suppliers managing
forests. In 2008, P&G joined WWF’s Global Forest & Trade Network program,
which assists companies with sourcing more of their wood and paper products
from responsibly managed forests. As part of this WWF collaboration, P&G has
engaged more closely with suppliers to encourage FSC certification, and
established a baseline from which to set these targets.

“We applaud P&G’s commitment to responsible forestry, and its decision to
publicize these robust goals around FSC certification,” said Linda Walker,
WWF’s GFTN-NA Program Manager. “With increasing pressure on the world’s
natural forest to meet the growing global demand for wood and agricultural
products, P&G’s actions serve as an example that we would like to see from
many more companies.”

These goals also reflect P&G’s commitment as a member of the Consumer Goods
Forum, a group of global companies that are committed to ensuring zero net
deforestation by 2020.

Details on this commitment and P&G’s overall environmental efforts will be
published in the Company’s Sustainability Report on November 12^th. P&G will
also provide updates on progress toward the goal in future annual
sustainability reports.

ABOUT PROCTER & GAMBLE
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

ABOUT WORLD WILDLIFE FUND
WWF is the world’s leading conservation organization, working in 100 countries
for nearly half a century. With the support of almost 5 million members
worldwide, WWF is dedicated to delivering science-based solutions to preserve
the diversity and abundance of life on Earth, halt the degradation of the
environment and combat climate change. Visit www.worldwildlife.org to learn
more. WWF’s Global Forest & Trade Network (GFTN) is one of WWF's key
initiatives to transform the global marketplace into a force for saving the
world's valuable and threatened forests. First established in 1991, the GFTN
assists more than 230 companies in 30 countries in evaluating their
procurement and implementing appropriate action plans to ensure responsible
sourcing as well as sustainable supply. Read more about GFTN at
www.worldwildlife.org/naftn.

Contact:

Procter & Gamble
Elizabeth Ratchford, 513-439-0378
Ratchford.eq@pg.com
or
World Wildlife Fund
Ian Morrison, 202 495-4141
ian.morrison@wwfus.org