For the Fourth Year Cosmopolitan Teams Up With Maybelline New

For the Fourth Year Cosmopolitan Teams Up With Maybelline New York
and the USO to Collect 'Kisses for the Troops' 
Actress Rose McGowan Will Join Cosmo to Collect 'Kisses for the
Troops' in Times Square, NYC on November 12th 
NEW YORK, NY -- (Marketwire) -- 11/08/12 --  Cosmopolitan Magazine is
partnering with Maybelline New York and the United Service
Organizations (USO) for the fourth year in a row to collect and
deliver "Kisses for the Troops." On Monday, November 12th (the day
after Veterans Day), Cosmopolitan will build a Kiss Station in Father
Duffy Square in Times Square and invite the public to give a kiss on
a postcard for a cause -- our troops -- which will ultimately be
delivered to those serving in Iraq and Afghanistan just in time for
Valentine's Day.  
Cosmopolitan and Maybelline New York will donate one dollar for each
kiss collected to the USO. The money raised for the USO will support
troops serving overseas, as well as the more than 10,000 troops who
are in the New York City area helping with the post-Hurricane Sandy
relief effort. 
Actress Rose McGowan will join Cosmopolitan and the USO in Times
Square to help collect kisses for the servicemen and women. 
"Cosmo speaks to a community of 28 million consumers, and when they
rally behind a good cause, they are unstoppable," says Donna Kalajian
Lagani, SVP/Publishing Director, Cosmopolitan. "Women can send their
kisses by tearing out a postcard from Cosmo's November issue, or they
can send a "virtual" kiss online by visiting Cosmopolitan.com/kisses
or the Kisses for the Troops tab on Cosmo's Facebook page." 
"There's never been a more important time to support our troops.
There're more than 10,000 troops who've been called to the
metropolitan area to assist in the rescue, recovery and rebuilding of
the tri-state in the aftermath of Hurricane Sandy," says Brian
Whiting, President and CEO, USO of Metropolitan New York. "Our job at
the USO is to support troops serving overseas, and in our own
backyards. We're very excited to be partnering with Cosmo once again.
Every dollar donated shows our troops that we honor their service and
sacrifices." 
Maybelline New York will be providing various shades of Color
Sensational lipstick in the Kiss Station to create the lip prints.  
"Maybelline New York is delighted to partner with Cosmopolitan and
the USO to support our Troops in the annual Kisses for the Troops
event," says David Greenberg, President of Maybelline New York *
Garnier * essie. "It's extremely important to us that we let our
troops know how much we support and appreciate all that they do for
our country. In honor of Veterans' Day, we are encouraging our
Maybelline New York community to join us on Monday, November 12 to
send our troops notes of warm wishes and gratitude from home." 
Consumers who can't make it to the event can still be a part of the
mission by "kissing" a postcard virtually via a digital application
through December 31, 2012. Consumers can log on to
http://www.cosmopolitan.com/kisses or Cosmo's Facebook page, upload a
photo of themselves and write a note of thanks. Their "kiss" will
also count towards the USO donation and be sent to the troops. 
For more information on the Cosmopolitan Kisses for the Troops
program, visit: http://www.cosmopolitan.com/kisses  
About Cosmopolitan
 Cosmopolitan (www.cosmopolitan.com) is the
best-selling young women's magazine in the U.S., a bible for fun,
fearless females that reaches more than 18 million readers a month.
Cosmopolitan delivers the latest news on men and love, fashion and
beauty, women's health and self-improvement, and entertainment.
Readers can also interact with the brand on the digital front, with
Cosmopolitan.com, reaching 8.5 million unique users a month.
Cosmopolitan is also available on apps for the iPhone and iPad, and
via Cosmo Radio, the only magazine-branded radio channel of its kind,
available on Sirius XM Channel 109. In addition to the U.S. flagship,
Cosmopolitan publishes 64 print magazine editions around the world.
Cosmopolitan is published by Hearst Magazines, a unit of Hearst
Corporation (www.hearst.com), one of the nation's largest diversified
communications companies. With its acquisition of Lagardere SCA's 100
titles in 14 countries outside of France, Hearst Magazines now
publishes more than 300 editions around the world, including 20 U.S.
titles. Hearst Magazines is the largest publisher of monthly
magazines in the U.S. (ABC 2011) and reaches 82 million adults
(Spring 2012 MRI). Follow Cosmopolitan on Twitter at @CosmoOnline. 
About Maybelline New York 
 Maybelline New York is available in over
129 countries worldwide. As the official makeup sponsor of Mercedes
Benz Fashion Week, Maybelline New York combines technologically
advanced formulations with on-trend expertise to create accessible
cosmetics with a spirited style. For more information, log onto
www.maybelline.com. Also available in Spanish. Maybe she's born with
it, maybe it's Maybelline. 
About the USO
 The USO is a private, nonprofit organization whose
mission is to support the troops by providing morale, welfare and
recreation-type services to our men and women in uniform. The
original intent of Congress for the USO, established in 1941 is to
represent the American people by extending a touch of home to the
military. The USO currently operates in more than 160 locations
worldwide. 
CONTACT: 
Holly Whidden
hwhidden@hearst.com
212-649-2591 
Michele Zatzkis
mzatzkis@hearst.com
212-649-2165 
 
 
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