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SHOP YOUR WAY(SM) Members Get Early, Exclusive Access To Shop Thanksgiving, Black Friday Doorbusters At Sears

 SHOP YOUR WAY(SM) Members Get Early, Exclusive Access To Shop Thanksgiving,
                      Black Friday Doorbusters At Sears

Members Shop the Season's Hottest Gifts at Black Friday Prices Nov. 18 - 19

PR Newswire

HOFFMAN ESTATES, Ill., Nov. 8, 2012

HOFFMAN ESTATES, Ill., Nov. 8, 2012 /PRNewswire/ --SHOP YOUR WAY Members get
the ultimate holiday shopping perk this year at Sears: the opportunity to shop
Thanksgiving and Black Friday doorbusters online starting Sun., Nov. 18 at 5
p.m. CT – five days before the traditional day after Thanksgiving shopping
frenzy. The unprecedented early window to shop select sale items continues
through Mon., Nov. 19 at 11:59 p.m. CT at Sears.com/membersonly, for pick-up
in-store only, while quantities last.

"We promised special privileges for SHOP YOUR WAY Members this holiday season
and access to Black Friday this early is proof of that commitment," said Imran
Jooma, senior vice president and president, Marketing, Online and Financial
Services, Sears Holdings. "We're making the search for that perfect holiday
gift easier, more convenient and rewarding this season. The perks of SHOP YOUR
WAY Membership extend well beyond Black Friday, as well."

SHOP YOUR WAY also announced new deals available at Sears for the holiday
season that include:

  oFREE canvas tote & special come-back offer – SHOP YOUR WAY Members
    spending $50 or more in-store at Sears between Nov. 8 and 17 will receive
    afree canvas shopping tote (while supplies last). The tote is no ordinary
    gift with purchase: a barcode inside earns the member Double Points
    (Triple for VIP members) on qualifying purchases at Sears and Lands' End
    Shops between Nov. 18 and Dec. 24.
  oSpend & Get – Starting the weekend of Nov. 16-17 and continuing through
    Christmas, SHOP YOUR WAY Members spending $50 or more in-store at Sears
    Fri. – Sat. will earn $10 in Points, redeemable the following Sun. –
    Thurs.*
  oMembers with a valid email address also earn five percent in SHOP YOUR WAY
    Points when they use their Sears card on qualifying purchases through Feb.
    2.**

SHOP YOUR WAY is a free, members-only program and shopping community that
offers rewards, personalized deals, product reviews, daily sweepstakes and
personalized deals and services like e-coupons and e-receipts for faster
returns and exchanges in five minutes or less, guaranteed. SHOP YOUR WAY
creates new convenience for shoppers by connecting all of the ways to shop –
in store, at home, online and by phone. Customers earn Points for purchases
that can be redeemed with other SHOP YOUR WAY partners like Kmart, Sears and
Lands' End.

SHOP YOUR WAY Members also get an exclusive weekly preview of Sears LocalAd
(searslocalad.com). Accessible via computer, tablet or mobile device, Sears
LocalAd shows deals from the Sears circular and reveals hundreds more in-store
discounts on overstock inventory unique to specific local stores, which can't
be viewed anywhere else.

To sign up for SHOP YOUR WAY, visit ShopYourWay.com. To stay up to date on
exclusive Member deals and benefits, follow the SHOP YOUR WAY topic page at
http://www.shopyourway.com/tag/shop-your-way-benefits-offers/4771934.

*Week of 12/17 the earn period is extended Thursday, 12/20 through Christmas
Eve, Monday, 12/24, with $10 in points redeemable 12/26-12/29.

** 5% Points cannot be combined with deferred interest financing.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services and is part of SHOP YOUR WAY, a social
shopping experience where members have the ability to earn Points and receive
benefits across a wide variety of physical and digital formats through
ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise,
apparel and automotive products and services through its Sears-branded and
affiliated stores in the United States and Canada.Sears, Roebuck also offers
a variety of merchandise and services through sears.com, landsend.com, and
specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted
and preferred brands in the U.S. The company is the nation's largest provider
of home services, with more than 15 million service and installation calls
made annually. For more information, visit the Sears, Roebuck website at
www.sears.com or the Sears Holdings Corporation website at
www.searsholdings.com.

MEDIA CONTACTS:
Brian Hanover             Meghann Dowd
Sears Holdings            Zeno Group for Sears
847-286-6080              312-527-2SHC (2742)
Brian.Hanover@searshc.com Meghann.Dowd@zenogroup.com

SOURCE Sears, Roebuck and Co.

Website: http://www.sears.com