Thyme Maternity makes its U.S. debut

Special Delivery: International Maternity Brand Arrives at Babies"R"Us 
MONTREAL, Nov. 8, 2012 /CNW Telbec/ - Thyme Maternity, the leading Canadian 
maternity fashion brand from Montreal-based Reitmans (Canada) Limited, has 
launched its maternity apparel and accessories collections in the United 
States. Through a distribution agreement with Babies"R"Us, the nations' 
premier baby products retailer, Thyme Maternity is now available in the United 
States at and by mid-November will roll-out to 
approximately 150 Babies"R"Us stores nationwide. 
"As Canada's market leader in the maternity category, we have a strong 
presence in over 70 Thyme stores nationwide. Having successfully launched our 
brand in 20 shop-in-shops at Babies"R"Us locations throughout Canada, we felt 
it was time to branch out internationally," said Jonathan Plens, President of 
Thyme Maternity. "We're thrilled to partner with Babies"R"Us to offer U.S. 
moms-to-be a full of life experience while delivering comfort, quality and 
style during one of the most amazing times of her life." 
With decades of experience helping moms-to-be look and feel their best, Thyme 
Maternity is an expert maternity fashion brand in touch with mom-to-be during 
her special state of mind and body. Thyme offers current maternity styles for 
every aspect of life, from casual to work, plus a complete line of nursing 
fashions and accessories for the transition period after baby is born. 
Thyme Maternity reinvents the basics, turning them into the building blocks of 
style. Fabrics are chosen for their softness and stretch for ultimate comfort 
throughout pregnancy and nursing. The product offerings will include denim, 
dressy and casual pants, knit tops and blouses, dresses, Now & After tees, 
loungewear and outerwear, nursing tops and bras along with accessories. 
Thyme Maternity's full of life experience offers future moms valuable advice, 
fashion tips and product knowledge to help them on the incredible journey 
during and after pregnancy. 
For more information on Thyme Maternity and its products, please visit To buy Thyme Maternity products in Canada, visit a 
Thyme store, select Babies"R"Us locations or 
To buy Thyme Maternity in the United States, visit select Babies"R"Us 
locations or visit Join the U.S. Thyme 
community on and 
All of the statements contained herein, other than statements of fact that are 
independently verifiable at the date hereof, are forward-looking statements. 
Such statements, based as they are on the current expectations of management, 
inherently involve numerous risks and uncertainties, known and unknown, many 
of which are beyond the Company's control. Such risks include but are not 
limited to: the impact of general economic conditions, general conditions in 
the retail industry, seasonality, weather and other risks included in public 
filings of the Company. Consequently, actual future results may differ 
materially from the anticipated results expressed in forward-looking 
statements. The reader should not place undue reliance on the forward-looking 
statements included herein. These statements speak only as of the date made 
and the Company is under no obligation and disavows any intention to update or 
revise such statements as a result of any event, circumstances or otherwise, 
except to the extent required under applicable securities law. 
Jonathan Plens President - Thyme Maternity 
Telephone:(514) 384-1140 ext. 3228 
SOURCE: Reitmans (Canada) Limited 
To view this news release in HTML formatting, please use the following URL: 
CO: Reitmans (Canada) Limited
ST: Quebec
-0- Nov/08/2012 10:00 GMT
Press spacebar to pause and continue. Press esc to stop.