Liberty Tire Recycling Announces Nationwide Partnership with The Hertz
Corporation to Recover, Recycle Scrap Tires at Car Rental Outlets
- First-of-its-Kind Agreement to Ensure Rental Car Tires Avoid Becoming
Landfill Waste -
PITTSBURGH, Nov. 8, 2012
PITTSBURGH, Nov. 8, 2012 /PRNewswire/ --Liberty Tire Recycling, the premier
provider of tire recycling services in North America, has signed an agreement
with The Hertz Corporation (NYSE: HTZ), the largest worldwide airport general
use car rental brand, to recover and recycle scrap tires from all of the
rental agency's locations in the United States. It is the first agreement of
its kind in the car rental industry and will result in the collection and
recycling of more than 160,000 tires annually.
(Logo: http://photos.prnewswire.com/prnh/20091210/NE24642LOGO )
"At Liberty Tire Recycling, we are always looking at ways to develop
productive partnerships that lead to the recovery and recycling of more scrap
tires across North America," noted Jeffrey Kendall, CEO of Liberty Tire
Recycling. "Hertz is a leader in its industry, and with this agreement, they
have demonstrated definitively that they are committed to sustainable
practices. With our continental footprint, we are the only company that can
offer the services they are seeking, so we are delighted to partner with
As the premier provider of tire recycling services across the continent,
Liberty Tire Recycling remains at the forefront of a conservation industry
that reclaims more than 140 million scrap tires annually, representing more
than a third of the scrap tires generated in the United States. Those tires
are taken to one of more than 40 processing locations. They are then
transformed into crumb rubber, which becomes the raw material for smart,
sustainable products that improve people's lives.
Recycled rubber can be used as an additive for rubberized asphalt, which can
make highways quieter and safer. It can also be transformed into rubber mulch
for safer playgrounds or crumb rubber infill for better, safer athletic
"This past summer, Liberty Tire Recycling donated Groundsmart Rubber Mulch to
The Children's Inn at The National Institute of Health in the nation's
capital, where it was used to build a new playground and for landscaping,"
Kendall added. "It's the kind of project that can make a difference while
ensuring that scrap tires are removed from the waste stream. As playground
safety surfacing, Groundsmart Rubber Mulch is far superior to its wood
counterpart, because a six-inch layer ofGroundsmart Rubber Mulch will cushion
a child's fall from as high as 16 feet."
Kendall went on to offer other examples:
oLiberty Tire Recycling recently partnered with Union High School in Union,
Missouri for the installation of a new athletic field surface containing
more than 80,000 pounds of the company's crumb rubber infill. The
installation enabled the high school's athletes to benefit from the use of
a more durable and safer athletic field surface.
oEarlier this year, Liberty Tire Recycling began collaborating with the
University of Tennessee's Center for Athletic Field Safety on a series of
studies to test the potential benefits and role that crumb rubber plays in
maintaining a natural grass athletic surface. The two-year program is
aimed at quantifying the value proposition that crumb rubber infill offers
as an enhancement to natural grass, and how it can potentially improve the
quality of the surface and safety for the athletes using it.
oThe city of Baytown, Texas replaced traditional wood mulch with 10,000
pounds of Liberty'sGroundsmart Rubber Mulch at a park and sports
complex. Since rubber mulch remains bright and plush for 12 years, the
city will realize savings over the next decade by avoiding annual
replenishment of wood mulch.
oIn August of this year, Liberty Tire Recycling hosted Recycle WISCONSIN:
2012. Held at the Modified Asphalt Research Center (MARC) at the
University of Wisconsin-Madison, the program brought together
transportation and environmental professionals, civic leaders and policy
makers so that they could learn more about new applications for recycled
rubber, including its ability to make highways safer.
"More and more municipalities are recognizing the benefits of using rubberized
asphalt for paving highways and other roadways," Kendall continued. "It cuts
maintenance costs and provides for a safer, smoother ride. It also ensures
that more and more tires do not end up as landfill waste."
To help advance the adoption of rubberized asphalt, Liberty Tire Recycling was
instrumental in the formation of the Rubberized Asphalt Foundation (RAF)
earlier this year. A research foundation dedicated to the science and
practical use of recycled tire rubber in asphalt, the organization includes
individuals from academia, government and industry whose work focuses on the
technical development of rubberized asphalt applications.
Liberty Tire Recycling has also been involved in the cleanup and remediation
of hundreds of illegal tire dumps across North America over the past decade.
In April of this year, the company collaborated with the City of Atlanta and
Keep Atlanta Beautiful to stage a city-wide tire cleanup event. Volunteers
gathered throughout the city and collected 25,000 scrap tires in one day.
Those tires were then transported to Liberty's facility near Atlanta, where
they were recycled.
For more information on Liberty Tire Recycling, visit www.libertytire.com.
About Liberty Tire Recycling
Liberty Tire Recycling is the premier provider of tire recycling services in
North America. By recycling more than 140 million tires annually, Liberty
Tire reclaims about 1.5 billion pounds of rubber for innovative, eco-friendly
products. The recycled rubber produced by Liberty Tire is used as crumb
rubber and industrial feedstock for molded products; as tire-derived fuel for
industrial kilns, mills and power plants; and as rubber mulch for landscaping
and playgrounds. The company maintains a nationwide network of processing
plants, and comprehensive door-to-door collection services. Liberty Tire
Recycling is headquartered in Pittsburgh, PA. For more information, please
Contact: Jeff Donaldson
SOURCE Liberty Tire Recycling
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