Xsens and STMicroelectronics Demonstrate Wearable Wireless 3D

Xsens and STMicroelectronics Demonstrate Wearable Wireless 3D Body
Motion Tracking 
ENSCHEDE, THE NETHERLANDS, and GENEVA -- (Marketwire) -- 11/08/12 -- 
Xsens, the leading innovator in 3D motion tracking technology and
products, and STMicroelectronics (NYSE: STM), a global semiconductor
leader serving customers across the spectrum of electronics
applications and the world's top manufacturer of
Micro-Electro-Mechanical Systems (MEMS)(1), are demonstrating the
world's first wearable wireless 3D body motion tracking system based
on consumer-grade MEMS combo sensors at Electronica 2012 in Munich,
Germany. 
Xsens built the demonstrator by combining Xsens' patented
sensor-fusion algorithms and wireless protocols with
STMicroelectronics' iNEMO-M1, the 9-axis "Smart System" combining
iNEMO MEMS motion combo sensors and the STM32 microprocessor from ST. 
The demonstrator leverages ST's industry-leading motion-MEMS
technology to showcase Xsens' strategy to leverage IP originally
developed for the professional market (B2B) in movement science and
the movie industry. Having supplied the motion-capture technology for
Hollywood productions such as Alice in Wonderland, Iron Man 2 and
X-Men, Xsens is now reaching out to partners in consumer electronics
to help create unique next-generation user experiences and solutions
for 3D body motion tracking.  
"After our tremendous success in adding better realism and
functionality to gaming systems, smartphones and tablets through
Motion MEMS, it's time to inspire and lead new emerging
applications," said Benedetto Vigna, Executive Vice President and
General Manager, Analog, MEMS and Sensors Group, STMicroelectronics.
"Xsens' unique 3D body motion tracking technology will help our
customers innovate and deliver new solutions to their customers in
sports, fitness, healthcare and gaming. We are at the dawn of a new
era for Motion MEMS and we want to extend our leadership."  
Wearable wireless 3D body motion tracking will enable the next wave
of innovation in cloud-connected wearable sports, fitness, healthcare
and gaming sensor accessories for smartphones. "Real-time 3D body
motion data enables the development of apps that can recognize and
classify complex motions such as sports techniques by digitizing your
exact movements for imm
ediate feedback and live sharing of the
performance. With over a decade of experience in developing value
added applications based on MEMS motion sensors, we are uniquely
positioned to enable our partners to take the lead in this new era
for Motion MEMS," adds Per Slycke, CTO and founder, Xsens. 
ABI Research, a market analyst, predicts that over the next five
years, the total market for wearable wireless devices in sports and
healthcare will grow to 169.5 million devices in 2017, up from 20.77
million in 2011. 
The technology demonstrator can be viewed from November 13 to
November 16 at the Electronica 2012 tradeshow in Munich at the
STMicroelectronics booth #A5/207.  
About STMicroelectronics
 ST is a global leader in the semiconductor
market serving customers across the spectrum of sense and power
technologies and multimedia convergence applications. From energy
management and savings to trust and data security, from healthcare
and wellness to smart consumer devices, in the home, car and office,
at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting
more from technology to get more from life, ST stands for
life.augmented.  
In 2011, the Company's net revenues were $9.73 billion. Further
information on ST can be found at www.st.com. 
About Xsens
 Xsens is the leading innovator in 3D motion tracking
technology and products. Its sensor fusion technologies enable a
seamless interaction between the physical and the digital world in
consumer electronics devices and professional applications such as 3D
character animation, motion analysis, and industrial control &
stabilization. Clients and partners include Electronic Arts, NBC
Universal, Daimler, Autodesk, Sagem (Safran Group), Siemens and
various other leading institutes and companies throughout the world.
Founded in 2000, Xsens is a privately held company with offices in
Enschede, the Netherlands and Los Angeles, USA. 
More info at http://www.xsens.com  
Xsens, MVN, MotionGrid, MTi, MTi-G, MTx, MTw, Awinda and KiC are
registered trademarks or trademarks of Xsens Technologies B.V. and/or
its parent, subsidiaries and/or affiliates in the Netherlands, the
USA and/or other countries. All other trademarks are the property of
their respective owners. 
(1) IHS iSuppli: MEMS Competitive Analysis 2012 
Xsens and ST 3D Body Motion Tracking:
http://hugin.info/152740/R/1656156/535360.pdf
 Xsens and ST 3D Body
Motion Tracking_IMAGE 1:
http://hugin.info/152740/R/1656156/535361.jpg
 Xsens and ST 3D Body
Motion Tracking_IMAGE 2:
http://hugin.info/152740/R/1656156/535362.jpg 
For Press Information Contact: 
Xsens
Remco Sikkema
Tel: +31 88 97367 00
E-Mail: remco.sikkema@xsens.com  
STMicroelectronics
Michael Markowitz
Tel: +1 781 591 0354
 E-Mail: michael.markowitz@st.com