Target Partners with CNET to Offer Expert Product Reviews on Top Electronics

  Target Partners with CNET to Offer Expert Product Reviews on Top Electronics

 Tech reviews available Nov. 11 in stores and now at Target.com, just in time
                               for the holidays

Business Wire

MINNEAPOLIS -- November 08, 2012

Target Corp. (NYSE: TGT) announced a partnership today with CNET – the No. 1
website for consumer electronics and tech news – to provide guests with CNET
Editors’ Picks for Target, just in time for the holiday season. This is the
first collaboration of its kind between a major retailer and a top industry
expert, and is part of a larger, ongoing partnership between Target and CNET.
Beginning Nov. 11, Target guests can shop the electronics department with even
more confidence and ease thanks to unbiased expert reviews that will appear
with select electronics items both on-shelf at all Target stores nationwide
and within the “Expert Review” tab on Target.com.

Target Partners with CNET to Offer Expert Product Reviews on Top Electronics
(Photo: Business Wire)

Target Partners with CNET to Offer Expert Product Reviews on Top Electronics
(Photo: Business Wire)

“We want our guests to think of Target first when it comes to their consumer
electronic needs,” said Scott Nygaard, vice president, Merchandising,
Electronics at Target. “We know our guests find expert reviews helpful when
making purchasing decisions; as the respected industry expert, CNET was a
clear choice to provide this expertise to Target’s guests.”

CNET Editors’ Picks for Target will feature 25 product reviews across Target’s
electronics department. CNET editors rated products based on ease of use,
style and value - the three criteria most important to the Target guest. These
product reviews will be clearly visible in stores, with on-shelf signage
prominently featuring the CNET logo and qualifying criteria, such as “Best
first digital SLR” for the Nikon D3100. Guests can use the QR code on the
signs to access the full product review on Target.com. CNET Editors’ Picks for
Target will also be promoted on the Target.com electronics’ homepage where
guests can access product reviews under the “Expert Review” tab found on each
product’s page.

“CNET editors review hundreds of tech products each year, and we’ve built a
reputation as the most trusted and expert tech reviewers,” said Lindsey
Turrentine, editor in chief of CNET Reviews. “We understand that whether
consumers are looking for a tablet or a TV, finding the right device can be
overwhelming and fun at the same time, so we’re thrilled to help Target guests
enjoy gadget shopping this holiday season.”

As part of the partnership, guests can visit Target.com to read CNET editors’
reviews on more than 300 devices, and they’ll find Target’s circular
promotions featured within the CNET.com Marketplace section, updated weekly.
Help and how-to videos featuring CNET editors Sharon Vaknin and Brian Cooley
will provide tips and advice on getting started with the season’s must-have
electronics and will be available in Target stores and at Target.com later
this holiday season.

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,781 stores
across the United States and at Target.com. The company plans to open its
first stores in Canada in 2013. Since 1946, Target has given 5 percent of its
profit through community grants and programs; today, that giving equals more
than $4 million a week. For more information about Target’s commitment to
corporate responsibility, visit Target.com/hereforgood.

About CNET

CNET shows the exciting possibilities of how technology can enhance and enrich
people’s lives. Each month, millions of people visit CNET to get the
information, tools, and advice that help them decide what to buy and how to
get the most out of that technology. CNET features the latest news and
unbiased reviews, videos that help demystify technology, software, mobile apps
and game downloads, user opinion and reviews, and popular shows like “The
404.” Follow CNET on Twitter (@CNET) or Facebook (www.facebook.com/cnet). CNET
is a property of CBS Interactive.

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Contact:

Target Public Relations
Kristy Welker, 612-761-6025
or
Target Media Hotline, 612-696-3400
or
CNET PR
Jenifer Bosacci, 415-344-2441
 
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