New L'Oreal Professionnel Mythic Oil creates sleek, clean parts with endless shine for fashion forward styles

 New L'Oreal Professionnel Mythic Oil creates sleek, clean parts with endless
                       shine for fashion forward styles

strong parts are in

PR Newswire

NEW YORK, Nov. 8, 2012

NEW YORK, Nov. 8, 2012 /PRNewswire/ --Defined side and center parts are
stealing the spotlight for the upcoming winter months and onwards into
spring.Stay on trend and look fashion forward with this easy attainable
trend that can be paired with any style.

(Photo: )
(Photo: )

"Hair this season is healthy and shiny but still reflects a do-it-yourself
attitude," saysL'Oreal Professionnel Session Artist and Owner of Salon
Benjamin out of Los Angeles. "The defined, clean part gives any style an air
of sophisticationwhile a deep pull to the side gives a more youthful,
energetic feel.A great way to achieve a healthy glow and cool modern texture
with any part is to use L'Oreal Professionnel Mythic Oil."

For a sculpted clean part, L'Oreal Professionnel Mythic Oil, offers a line of
customized oils that achieves resilient shine to enhance the parted drama, for
a sleek, frizz-free look.

"People incorrectly assume that oils aren't for them because of hair type,"
says Mohapi. "Oils can balance and restore nutrients for all hair types if you
choose the right formula," he instructs.

To recreate the look seen at the Alice + Olivia Spring 2013 New YorkFashion
Week, styled by Mohapi, first apply Mythic Oil. Then create a clean center or
side part. Gather strands into a low ponytail at the nape of the neck and
finish-off the pony with a large barrel curling iron for a mod, seventies
style. For some added glamour, create a defined, deep side part, leaving hair
down with loose, full waves.

For those looking to be on trend or just want to healthy, shiny and nourished
hair, Mythic Oil offers an array of oils that are customized for every hair

  oMythic Oil Nourishing Oil (SRP $23 / 4.2 fl oz.) – is a lightweight
    nourishing treatment that lavishes moisture onto strands with glossy shine
    for all hair types.
  oMythic Oil Reinforcing Milk (SRP $32 / 4.2 fl oz.) – is great for fine
    hair. This lightweight emulsion detangles, smoothes frizz and adds
    strength while giving hair brilliant shine.
  oMythic Oil Colour Glow Oil (SRP $32 / 4.2 fl oz.) – is the perfect oil for
    those with color-treated hair. This UV protectant spray softens hair with
    nutrients and leaves a vibrant glow.
  oMythic Oil Rich Oil (SRP $32 / 4.2 fl oz.)  – is a luxuriously rich
    emulsion that is made for coarse and unruly hair. It delivers deep
    hydration, discipline, shine and frizz control without any greasy residue,
    and all without weighing the hair down.

With Mythic Oil, you can wear the season's sensuously shiny parts while
treating tresses to a nourishing treatment to improve hair during the winter
months and onward into spring. And with delicious, fresh fragrance bathed in
notes of orange blossom, musk, jasmine and green lemon, your hair will look,
feel and even smell divine.

twitter: @LOrealProUS


Contact: Amanda Reinstein, +1-212-679-2233, areinstein@
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