Alaska Airlines Adds New Boeing 737-900ER to its Fleet

            Alaska Airlines Adds New Boeing 737-900ER to its Fleet

Cabin enhancements include innovative seats, larger overhead bins and softer
lighting

PR Newswire

SEATTLE, Nov. 8, 2012

SEATTLE  , Nov. 8, 2012 /PRNewswire/ -- Alaska Airlines today introduced its
first 737-900ER, which carries more passengers, flies farther and is the most
fuel-efficient aircraft the carrier operates. Passengers traveling on Alaska's
new 737-900ER will enjoy more comfortable seating and Boeing's Sky Interior,
which features larger sculpted overhead bins and mood lighting designed to
provide a more spacious cabin experience.

Alaska Airlines flew its first 737-900ER today between Seattle and San Diego
and is scheduled to take delivery of 38 of the aircraft through 2017.

"Boeing's Sky Interior and our new custom-designed seats represent the most
significant cabin upgrades for Alaska Airlines in more than 20 years and are
part of our goal to make flying more comfortable for our customers," said Brad
Tilden, Alaska Airlines' president and CEO. "In addition to an improved cabin
experience, the 737-900ER has environmental benefits, as well. On a flight
between Seattle and Newark, New Jersey, for example, the 737-900ER burns 3
percent fewer gallons per seat than a 737-900."

Among the most significant features of Alaska's newest airplane is the
innovative, custom-designed seat that provides passengers with more space, a
six-way adjustable headrest and the carrier's standard three inches of recline
in the main cabin. Made by Recaro Aircraft Seating, the seat includes a
comfortable yet slimmer seatback and bottom and a literature pocket located
above the tray table.

Alaska's first class cabin on its 737-900ER features a different premium
Recaro seat with five inches of recline, an articulating seat bottom and a
six-way adjustable headrest.

"Flying can be a hectic experience for most people, but entering Alaska's new
cabin actually had a relaxing and calming effect on me from the minute I
stepped onto the plane," said Brandon Berg, an Alaska Airlines MVP Gold
frequent flier after touring the 737-900ER.

Configured with 165 seats in the main cabin and 16 seats in first class,
Alaska's new 737-900ERs will fly transcontinental routes between the west and
east coasts and to the Hawaiian Islands.

"We're very proud that Alaska Airlines is our North America launch customer
for the Recaro BL3520 seat," said Dr. Mark Hiller, chief executive officer of
Recaro Aircraft Seating. "This award-winning seat scores with an outstanding
combination of lightweight design, comfort and living space. The seat offers
added value to both Alaska Airlines and their passengers."

Alaska Airlines 737-900ER trivia

  oAlaska's new lighter seats will save an estimated 8,000 gallons of fuel
    annually per aircraft.
  oAlaska's 737-900ER has nine more seats than a standard 737-900. The extra
    seats are made possible by the airplane's flat rather than curved rear
    bulkhead and by reducing the size of a main cabin closet.
  oThe 737-900ER is an "extended range" version of the 737-900 and is capable
    of flying 3,280 statute miles in a single flight.
  oThe 138-foot-long Boeing 737-900ER has a wingspan of 112 feet and a
    cruising speed of 530 mph.
  oAlaska is scheduled to add three more 737-900ERs to its fleet by the end
    of 2012 and nine more -900ERs in 2013.

"The Boeing 737-900ER is a great addition to Alaska Airlines' all-Boeing
fleet, providing industry-leading efficiency and passenger comfort," said Brad
McMullen, vice president of North America sales for Boeing Commercial
Airplanes. "The airplane's Boeing Sky Interior coupled with Alaska's excellent
customer service will provide passengers a flying experience no other
single-aisle airplane can match. The 737-900ER also offers the best seat-mile
cost on the market, which is especially important with today's high fuel
prices."

Veteran's Day Dedication

Alaska's first 737-900ER also features a decal near the passenger boarding
door honoring veterans and the military. In anticipation of Veteran's Day, the
decal was unveiled at an event yesterday on the 737-900ER and on a Bombardier
Q400 operated by Alaska's sister carrier, Horizon Air. The airlines also
recognized the efforts of Hire America's Heroes, a Washington-based nonprofit
seeking to connect major corporations with military service members looking
for work. Alaska Airlines has partnered with the organization since 2011 and
is expanding its relationship to help expand the program into California next
year. Learn more about Hire America's Heroes at
http://hireamericasheroes.org/.

Editor's note: High-resolution photos of Alaska's new 737-900ER are available
for download in the Alaska Airlines Newsroom image gallery at
www.alaskaair.com/newsroom.

About Alaska Airlines
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves 95 cities through an expansive network
in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked
"Highest in Customer Satisfaction Among Traditional Network Carriers" in the
J.D. Power and Associates North America Airline Satisfaction Study^SM for five
consecutive years from 2008 to 2012. For reservations, visit
www.alaskaair.com. For more news and information, visit the Alaska Airlines
Newsroom at www.alaskaair.com/newsroom.

About Boeing

Boeing Commercial Airplanes, a business unit of The Boeing Company, is
committed to being the leader in commercial aviation by offering airplanes and
services that deliver superior design, efficiency and value to customers
around the world. There are more than 12,000 Boeing commercial jetliners in
service, flying passengers and freight more efficiently than competing models
in the market. Today, Boeing Commercial Airplanes offers a family of
technologically advanced airplanes, including one that can seat more than 500
and another that boasts the longest range in the world at more than 9,300
nautical miles (14,966 km).

About Recaro

Recaro Aircraft Seating is a globally active supplier of premium aircraft
seats for the leading airlines worldwide. The company has more than 1,600
employees, including 850 working in Germany, and operates plants in Germany,
Poland, South Africa, the USA and China as well as service centers in Europe,
the Middle East, the Americas, Asia and Australia. Based in Schwaebisch Hall,
Germany, Recaro Aircraft Seating generated sales of more than 304 million
Euros in 2011. The company ranks among the world's top three aircraft seat
manufacturers.

Recaro Aircraft Seating is part of the Recaro Group, which includes the
companies Recaro Child Safety (child safety seats), based in Marktleugast,
Germany, and Recaro home (home seating), based in Kaiserslautern, Germany.

SOURCE Alaska Airlines

Website: http://www.alaskaair.com
Contact: Bobbie Egan, Alaska Airlines, +1-206-392-5101