Technical Analysis on Walt Disney and CBS -- U.S. Entertainment

Technical Analysis on Walt Disney and CBS -- U.S. Entertainment
Industry Facing Challenges 
NEW YORK, NY -- (Marketwire) -- 11/08/12 --   A flurry of earnings
reports from U.S. media companies have been released this week with
CBS releasing theirs yesterday and Walt Disney today. A number of
large advertising companies lately reported a slowdown in ad spending
during the quarter, which could be bad news for companies such as The
Walt Disney Co. and CBS Corporation. StBulls.com has initiated
technical analysis on The Walt Disney Co. (NYSE: DIS) and CBS
Corporation (NYSE: CBS). These reports are free upon registration at 
http://www.stbulls.com/  
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The softness in advertising spending is likely a result of the
uncertain economic situation. While in the U.S. the recovery seems to
be gaining traction, the economic climate remains somewhat shaky. The
recession in Europe continues to threaten the macro-economy and at
home election uncertainty and the looming fiscal cliff make for an
unstable situation. Furthermore, the Olympic Games concentrated ad
spending to one network, posing a challenge to competitors. Our
technical analysis on CBS is accessible at 
http://www.stbulls.com/CBSCorporation08112012.pdf  
Hurricane Sandy is also a concern, as it is forecasted to have cost
the advertising market around $500 million. Even in light of this
negative, The Walt Disney Company committed $2 million towards relief
and rebuilding efforts for those affected by super-storm Sandy. Read
our technical analysis on Walt Disney at  
http://www.stbulls.com/TheWaltDisneyCo08112012.pdf  
Looking at the box office, the quarter included a few hits, but
overall results for the period are expected to be lackluster and face
some tough comparisons from last year's successes. Television ratings
for the broadcasting season have also been disappointing, as through
week 4, overall primetime ratings have struggled.  
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