ASCC Seeks Celebrity Endorsement for its Premium Vodka

  ASCC Seeks Celebrity Endorsement for its Premium Vodka

Business Wire

MIRAMAR BEACH, Fla. -- November 08, 2012

You can’t successfully launch a new brand without attracting a little
attention first. That’s why the Aristocrat Group Corp. (OTCBB: ASCC) is
following the lead of the distilled spirits industries top sellers by seeking
out a new celebrity brand ambassador for its forthcoming premium vodka label.

In the liquor industry, it’s no secret that star power and sex appeal move
cases. That’s why industry leaders have tapped sexy celebs such as Scarlett
Johansson (Moët & Chandon), Kim Kardashian (Midori), and Milla Jovovich
(Campari) and many more to pitch their products.

“Famous and desirable celebrities make ideal spokespeople for distilled
spirits because premium liquor is a lifestyle product,” said ACSS CEO Cindy
Morrissey. “People literally want a taste of the luxurious Hollywood lifestyle
that these stars lead. That’s why Aristocrat Brands is looking for a glamorous
emissary to introduce our debut vodka product.”

Aristocrat Brands is a new division of ASCC formed to identify and promote
unique brands with mass-market appeal across a diverse demographic. The
company has targeted distilled spirits for its initial efforts due to the
unprecedented and ongoing growth in the sector over the past several years.

Successful celebrity partnerships have played a major role in that growth,
Morrissey says.

“A famous face can be crucial in getting your name out there,” she said.
“We’re currently exploring some very promising opportunities to partner with
stars who have a unique appeal befitting our new brand. We hope to announce
some exciting news on that front very soon!”

For more information on its brand management initiative, please visit

ASCC plans to grow its brand management business to compete in a highly
profitable sector alongside Proctor & Gamble (NYSE: PG), New York & Company,
Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).

Follow ASCC on Twitter

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. ( is on the path to becoming a provider of
premiere luxury goods, including top-shelf distilled spirits. The company
targeted the growing market for quality domestic liquor in order to deliver
maximum returns to our shareholders.

TheAristocrat Group also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please

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meaning of Section 27A of the Securities Act of 1933, as amended, and Section
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The Aristocrat Group Corp.
Cindy Morrissey, 850-269-6801
President and CEO
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