Exclusive Skylanders Figure Available in Skylanders Cloud Patrol Game on Kindle Fire Starting This Weekend

  Exclusive Skylanders Figure Available in Skylanders Cloud Patrol Game on
  Kindle Fire Starting This Weekend

 Amazon is the first and only game seller to be able to offer In-App Purchase
                   of physical goods with doorstep delivery

 In-App Purchase of physical toys, along with immediate access to the digital
       characters, now available for more than 30 Skylanders characters

Business Wire

SEATTLE & SANTA MONICA, Calif. -- November 08, 2012

Amazon.com, Inc. (NASDAQ:AMZN) and Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (NASDAQ:ATVI), today announced that an
exclusive version of the Skylanders Giants character, Flameslinger, will be
available for purchase through the Skylanders Cloud Patrol game for Kindle
Fire starting November 11. Given Amazon’s global fulfillment network and rich
experience as an online retailer, the company is in a unique position to be
able to offer gamers doorstep delivery of physical items they purchase
in-game. Amazon customers who purchase the figure while playing Skylanders
Cloud Patrol on Kindle Fire will also immediately unlock the digital character
for in-game play on Kindle Fire.

Additional Skylanders figures are currently available for purchase through
Skylanders Cloud Patrol on Kindle Fire. Each time a new figure is purchased
from within the game, a digital character is unlocked free of charge. The
exclusive Flameslinger is available for a limited time beginning November 11,
through Skylanders Cloud Patrol on Kindle Fire HD or on Amazon.com, for $9.99
and ships for free with Amazon Prime.

"The Skylanders Spyro’s Adventure and Skylanders Giants games have become
wildly popular with our customers, and we’re excited to offer this exclusive
toy from the series,” said Mike Frazzini, Director of Games at Amazon. “Even
more so, we’re thrilled about the opportunity to offer the first physical item
ever sold in-app or in-game. Amazon is in a unique position to be able to
deliver physical goods directly to customers’ doorsteps, so you can imagine
the possibilities this opens up for developers and customers in the future.”

"This franchise is unique in that it merges both a digital gaming experience
with a physical toy collecting experience, and offers more than 30 characters
from which to choose,” said John Coyne, Consumer Marketing Vice President at
Activision. “The Skylanders Cloud Patrol game gives Kindle Fire users a fun,
and easily accessible, mobile gaming experience.”

Skylanders Cloud Patrol is a mobile gaming experience set in a new region of
Skylands that has been overrun by the evil minions of Portal Master, Kaos.
With dozens of Skylanders available to unlock, the game lets players take
command of a magnificent sky-ship and use their favorite Skylander to dispatch
the baddies using touch gestures to tap-and-shoot or swipe the screen to
create amazing combos.

Purchasing the toy on Kindle Fire is simple. Each day, a unique Skylanders toy
is featured in the Gold Box, found in the top right-hand corner of the main
screen when customers first launch the game. The Amazon exclusive Flameslinger
will be featured in the Gold Box every weekend throughout November while
supplies last, starting November 11^th. Other characters are available daily
through the same Gold Box experience. Customers can use Amazon’s trusted
1-Click Purchasing, giving them immediate access to the digital character with
one click while the physical toy is shipped to them.

Skylanders Cloud Patrol on Android is exclusive to Kindle Fire and is
available for download in the Amazon Appstore for Android on the Kindle Fire
for $0.99. The game is also integrated with Amazon GameCircle, allowing
players to earn achievements, connect with friends, and compete in

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection.
Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features astunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support and dual-antennas/MIMO for 40% faster throughput than other
tablets, enough storage for HD content, and the latest generation processor
and graphics engine—and it is available in two display sizes—7” and 8.9”.The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used
herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc.,
and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com’s financial results is included in Amazon.com’s
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, China and the region of Taiwan. More information about
Activision and its products can be found on the company’s website,

Cautionary Note Regarding Forward-Looking Statements: Information in this
press release that involves Activision Publishing’s expectations, plans,
intentions or strategies regarding the future are forward-looking statements
that are not facts and involve a number of risks and uncertainties. Factors
that could cause Activision Publishing’s actual future results to differ
materially from those expressed in the forward-looking statements set forth in
this release include unanticipated product delays and other factors identified
in the risk factors sections of Activision Blizzard’s most recent annual
report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately prove
to be incorrect. These statements are not guarantees of the future performance
of Activision Publishing or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control and may
cause actual results to differ materially from current expectations.


Amazon.com, Inc.
Media Hotline, 206-266-7180
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