Pepsi Calls Audible: 1D To "Suit Up" In Football Pads

            Pepsi Calls Audible: 1D To "Suit Up" In Football Pads

"Live For Now" Campaign Featuring One Direction and NFL Quarterback Drew Brees
has New Twist

PR Newswire

PURCHASE, N.Y., Nov. 8, 2012

PURCHASE, N.Y., Nov. 8, 2012 /PRNewswire/ -- Pepsi will reveal a surprise
ending to their current "Live For Now" television commercial featuring
chart-topping pop stars One Direction and NFL Quarterback

(Photo: http://photos.prnewswire.com/prnh/20121108/LA08619)

Drew Brees. The new creative offers a twist-ending featuring the One
Direction band members getting a taste for football. The spot begins airing
tonight on FOX.

The ad centers around a friendly showdown for the last can of Pepsi. The
original spot features One Direction inviting Brees to join the band so that
One Direction member, Harry Styles, can enjoy the refreshing Pepsi. In the
new edition of the spot, Brees gets to keep the Pepsi and, in return, offers
the band a chance to try out for the football team. Fans can tune in tonight
to see U.K. band One Direction as they have never been seen before – suited up
in American football gear.

"Our latest 'Live For Now' spot has received an enormous amount of buzz and
online excitement," said Angelique Krembs, VP Marketing, Pepsi. "But the
story doesn't stop there. We had to ask, 'What would happen if Drew won the
last can of Pepsi?' And of course everyone wants to see the boys from 1D suit
up in football gear and have some fun."

The campaign, which continues to include television ads and newly released
behind-the-scenes digital content, was produced by TBWA/Chiat Day, directed by
Baker Smith, and features One Direction's chart-topping single "Live While
We're Young."

In addition, Pepsi fans who "Shazam" the new iteration of the spot on both TV
or online will be able to view exclusive new content, as well as link back to
iTunes to purchase One Direction's new single "Live While We're Young."

Tune in to THE X FACTOR® tonight, Thursday, Nov. 8 (8:00–9:00 PM ET live /PT
tape-delayed) on FOX, to see the surprise ending of Pepsi's popular
commercial, along with a two-song performance by One Direction.

Follow Pepsi on Twitter.com/Pepsi and join the conversation with @pepsi on
www.pepsi.com, #1DB.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means a
more successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please
visit www.pepsico.com.

About One Direction
One Direction –Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis
Tomlinson – were discovered on the U.K.'s "The X Factor" in 2010. The band
quickly gained a following to become one of the competition's all-time most
popular acts, finishing in the final three and garnering a gigantic and loyal
fanbase along the way. In March 2012, One Direction's debut album, "Up All
Night," made U.S. history, as it was the first time a U.K. group's debut album
entered the U.S. Billboard 200 chart at No. 1. The band has sold over 12
million records worldwide. On Nov. 13, One Direction will release its
sophomore album, "Take Me Home," which includes the No. 1 single, "Live While
We're Young."

SOURCE PepsiCo

Website: http://www.pepsico.com
Website: http://www.pepsi.com
Website: http://www.onedirectionmusic.com
Contact: Andrea Foote, Manager, Sr. Director, Communications, +1-914-253-2628,
andrea.foote@pepsico.com; Angie Kzirian, PMK•BNC for Pepsi, +1-310-854-4800,
angie.kzirian@pmkbnc.com; Benny Tarantini, Columbia Records for One Direction,
+1-212-833-5858, Benny.Tarantini@sonymusic.com; Mike Navarra, Columbia Records
for One Direction, +1-212-833-7545, Mike.Navarra@sonymusic.com
 
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