Williams-Sonoma, Inc. Announces the Launch of New Lifestyle Brand, Mark and Graham

  Williams-Sonoma, Inc. Announces the Launch of New Lifestyle Brand, Mark and

New brand featuring personalized gifts and accessories debuts just in time for
                               holiday shopping

Business Wire

SAN FRANCISCO -- November 08, 2012

Williams-Sonoma, Inc. (NYSE: WSM), the North America-based retailer that
specializes in high-quality products for the home, today announced that it has
launched its newest direct-to-customer brand, Mark and Graham, specializing in
personalized gifts and accessories. As the newest brand to join the
Williams-Sonoma, Inc. portfolio, Mark and Graham will offer colorful and
timeless products personalized with a choice of more than 50 custom monograms
and creative type treatments. The brand will offer its products through an
exclusive direct mail catalog and an e-commerce website markandgraham.com.

Mark and Graham's Typographer's Linen Napkins. (Photo: Business Wire)

Mark and Graham's Typographer's Linen Napkins. (Photo: Business Wire)

At the heart of Mark and Graham is a complimentary monogramming and
personalization experience on its products, making it a destination for
seasonal and personal gifts. The brand’s website showcases a collection of
custom monograms and a variety of dynamic fonts, colors and techniques – from
embroidery to engraving – available to transform an everyday gift into a
modern-day heirloom. Whether customers are shopping for themselves or for
family and friends, they have the opportunity to combine typography and design
to make their own unique mark and create something deeply personal.

“I’m extremely proud to launch Mark and Graham, as it is an example of our
innovative culture here at Williams-Sonoma, Inc.,” said Laura Alber, President
and Chief Executive Officer, Williams-Sonoma, Inc. “One of the things that
differentiates our company is our ability to incubate and launch new brands
that can grow into substantial businesses. With Mark and Graham, our goal is
to create a destination for beautiful, high-quality, thoughtful gifts that are
personalized by the artful use of typography.”

The brand Mark and Graham was conceived in San Francisco by a small team, led
by Senior Vice President of Strategy and Business Development for
Williams-Sonoma, Inc., Marta Benson, and in collaboration with award-winning
graphic designer Jennifer Morla. The concept originated from the need to offer
quality, modern and thoughtful gift options with a personal sentiment to make
the gifting experience unique and memorable.

“For a brand to resonate with people, it has to have meaning and a sense of
purpose,” says Marta Benson, Senior Vice President of Strategy and Business
Development for Williams-Sonoma, Inc. “At Mark and Graham our mission is to
help you celebrate the people in your life and to make gift giving personable
and fun. The name ‘Mark and Graham’ is a play on words about creating one’s
own mark or monogram. We want to share our passion for typography and design,
and give customers the tools to create beautiful gifts.”

Mark and Graham is designed to be a premier destination for gift buying. The
brand’s specialty shops include home décor, men’s and women’s accessories,
small leather goods, jewelry, entertaining and bar, do-it-yourself wrapping
supplies, and seasonal items. Every purchase comes with complimentary
personalization, and arrives in a signature linen box finished with extra-wide
grosgrain ribbon and a customizable gift card. All orders over $49.00 will
also enjoy complimentary shipping with promotional code FREESHIP and are
assured to arrive within five days.


This press release contains forward-looking statements that involve risks and
uncertainties, as well as assumptions that, if they do not fully materialize
or prove incorrect, could cause our results to differ materially from those
expressed or implied by such forward-looking statements. Such forward-looking
statements include statements relating to the launch of our new brand, Mark
and Graham. The risks and uncertainties that could cause our results to differ
materially from those expressed or implied by such forward-looking statements
include the risk that the launch is not successful. These and other risks and
uncertainties are described more fully in our Annual Report on Form 10-K for
the fiscal year ended January29, 2012, all subsequent quarterly reports on
Form 10-Q and current reports on Form 8-K. All forward-looking statements in
this press release are based on information available to us as of the date
hereof, and we assume no obligation to update these forward-looking


Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the
home. These products, representing seven distinct merchandise strategies –
Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and
wedding registry), Pottery Barn Kids (kids’ furniture and baby registry),
PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room
decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and
Rejuvenation (lighting and hardware) – are marketed through 579 stores, seven
direct mail catalogs and six e-commerce websites. Williams-Sonoma, Inc.
currently operates in the United States and Canada, offers international
shipping to customers worldwide, and franchises its brands throughout the
Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

Photos/MultimediaGallery Available:



Williams-Sonoma, Inc.
Leigh Oshirak, 415-438-8106
Vice President, Public Relations
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