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Jackson® Approaches Upper Range for 2012 Variable Annuity Premium



  Jackson® Approaches Upper Range for 2012 Variable Annuity Premium

Business Wire

LANSING, Mich. -- November 08, 2012

Jackson National Life Insurance Company^® (Jackson) announced today the
company is approaching the upper range for calendar year 2012 for total
premium from variable annuities (VAs) that offer optional guaranteed benefits.
Jackson estimates it has approximately $1 billion in remaining capacity. As in
prior years, Jackson will manage the volume of its VA business commensurate
with the overall growth of its balance sheet.

“Jackson is enjoying another very successful year with strong sales volumes in
variable annuities reflecting the quality of our product and service
proposition,” said Mike Wells, Jackson president and chief executive officer.
“While it is always a difficult decision to limit new business production in
our highly productive growth and service culture, it is consistent with
Jackson’s practice to actively manage our risk to avoid a concentration of
exposure to any single product in any one year. Managing new business volumes
within our pre-determined ranges ensures that our portfolio remains
well-diversified by year of origination and, therefore, is well-positioned
from a risk management perspective to continue performing across economic and
market cycles. Jackson’s financial health remains strong and our portfolio of
variable annuities is appropriately priced and hedged for the current economic
climate, providing good value for our customers and shareholders.”

“Jackson remains fully committed to the variable annuity business,” Wells
continued. “Our conservative approach to risk management will help us maintain
the confidence, trust and credibility we have earned leading up to, and
successfully managing through, the global financial crisis. Our sound
financial discipline has been at the heart of our ability to forge strong,
trusted ongoing business relationships, which will allow Jackson to continue
delivering value to all of its stakeholders over the long term.”

To manage sales volumes, Jackson will no longer accept new 1035 exchange
business or qualified transfers of assets for VAs that offer optional
guaranteed benefits as of 4 p.m. Eastern Standard Time on Tuesday, November
13, 2012. As of December 15, 2012, Jackson will resume accepting new 1035
exchange business and qualified transfers of assets, if total premium at that
time is within the $1 billion in remaining capacity. No limitation will be
placed on new 1035 exchange business or qualified transfers of assets for
Jackson’s Elite Access^SM product, which offers “alternative” investment
options that are not conducive to guaranteed benefits.

“We are proactively communicating with our distribution partners about Jackson
approaching the high end of the range for 2012 sales of our very popular VAs
that offer optional guaranteed benefits,” said Clifford Jack, executive vice
president and head of retail for Jackson. “Our wholesaling and service teams
are well-positioned to implement the necessary actions to limit production
with minimal disruptions to our partners and their clients.”

Jackson was named the VA firm with the strongest personal connection with
advisors and prospects, according to the Cogent Research Advisor Touchpoints™
2012  survey of more than 1,700 retail investment advisors across all major
distribution channels. Of the respondents surveyed, 49 percent of current
Jackson users and 11 percent of prospects cited Jackson as the VA firm with
which they feel the strongest personal connection.

The Cogent Research Advisor Touchpoints™ 2012 consisted of an online survey of
1,741 registered financial advisors, conducted between March 13 and April 18,
2012. Survey participants were required to have an active book of business of
at least $5.0 million, and offer investment advice or planning services to
individual investors.

During 2012, all four primary rating agencies—A.M. Best, Standard & Poor’s,
Fitch Ratings and Moody’s Investors Service, Inc.—affirmed Jackson’s financial
strength ratings. Jackson has maintained the same financial strength ratings
for more than nine years.  As of November 8, 2012, Jackson had the following
ratings:^1

  * A+ (superior)—A.M. Best financial strength rating, the second-highest of
    16 rating categories;
  * AA (very strong)—Standard & Poor's insurer financial strength rating, the
    third-highest of 21 rating categories;
  * AA (very strong)—Fitch Ratings insurer financial strength rating, the
    third-highest of 19 rating categories;
  * A1 (good)—Moody's Investors Service, Inc. insurance financial strength
    rating, the fifth-highest of 21 rating categories.

About Jackson National Life Insurance Company

With $129.9 billion in assets (IFRS)*, Jackson National Life Insurance Company
(Jackson) is a leading provider of retirement solutions. The company sells
variable, fixed and fixed index annuities, and institutional products. Through
its affiliates and subsidiaries, Jackson also provides asset management and
retail brokerage services. Jackson markets its products in 49 states and the
District of Columbia through independent and regional broker-dealers,
wirehouses, financial institutions and independent insurance agents. Jackson’s
subsidiary, Jackson National Life Insurance Company of New York^®, similarly
markets products in the state of New York. For more information, visit
www.jackson.com.

*Jackson has $129.9 billion in total IFRS assets and $119.0 billion in IFRS
policy liabilities primarily set aside to pay future policyowner benefits (as
of 6/30/12).

^1Financial strength ratings do not apply to the principal amount or
investment performance of the separate account or underlying investments of
variable products.

Before investing in variable products, investors should carefully consider the
investment objectives, risks, charges and expenses of the variable product and
its underlying investment options. The current contract prospectus and
underlying fund prospectuses, which are contained in the same document,
provide this and other important information. Please contact your
representative or the Company to obtain the prospectuses. Please read the
prospectuses carefully before investing or sending money.

Elite Access Fixed and Variable Annuity (VA650, VA 660) is issued by Jackson
National Life Insurance Company (Home Office: Lansing, Michigan) and in New
York (VA650NY, VA 660NY) by Jackson National Life Insurance Company of New
York (Home Office: Purchase, New York). Variable annuities are distributed by
Jackson National Life Distributors LLC, member FINRA, and may not be available
in all states, and state variations apply. This product has limitations and
restrictions, including withdrawal charges and excess interest adjustments
(interest rate adjustments in New York) where applicable.

Jackson issues other variable annuities with different features, benefits,
limitations and charges. Discuss Jackson’s other variable annuity options with
your representative or contact Jackson for more information.

Annuities are issued by Jackson National Life Insurance Company (Home Office:
Lansing, Michigan) and Jackson National Life Insurance Company of New York
(Home Office: Purchase, New York). Variable annuities are distributed by
Jackson National Life Distributors LLC and may not be available in all states,
and state variations may apply. These contracts have limitations and
restrictions, including possible withdrawal charges, recapture charges and
excess interest adjustments. Contact your representative or the Company for
more information.

Please remember that a Jackson annuity is intended to be a long-term,
tax-deferred vehicle for retirement. An annuity's earnings are taxable as
ordinary income when withdrawn and, if taken before age 59 1/2, may be subject
to a 10% additional tax. Variable annuities involve investment risks and may
lose value.

Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated and with its principal place of
business in the United Kingdom. Prudential plc and its affiliated companies
constitute one of the world's leading financial services groups. It provides
insurance and financial services directly and through its subsidiaries and
affiliates throughout the world. It has been in existence for over 160 years
and had $570 billion in assets under management as of June 30, 2012.
Prudential plc is not affiliated in any manner with Prudential Financial,
Inc., a company whose principal place of business is in the United States of
America.

The following cautionary statement is included to make applicable and take
advantage of the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995 for any forward-looking statements made by, or on behalf
of, Jackson National Life Insurance Company. Forward-looking statements
include statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other statements which
are other than statements of historical facts. However, as with any projection
or forecast, forward-looking statements are inherently susceptible to a number
of risks and uncertainties and actual results and events could differ
materially from those currently being anticipated as reflected in such
forward-looking statements. There can be no assurance that management’s
expectations, beliefs or projections will result or be achieved or
accomplished.

Contact:

Jackson National Life Insurance Company
CORPORATE COMMUNICATIONS
Matt Gonring, Vice President, Corporate Communications
Phone: 800-565-9044 x35521
Email: matt.gonring@jackson.com
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