Perform Group PLC (PER) - PERFORM and Lega Serie A extend partnership
RNS Number : 6633Q
Perform Group PLC
08 November 2012
PERFORM AND LEGA SERIE A EXTEND PARTNERSHIP FOR THE DISTRIBUTION OF OFFICIAL
SERIE A TIM CHANNEL ONLINE AND announce NEW DISTRIBUTION deal WITH YOUTUBE
Renewed distribution partnership between PERFORM and Lega Serie A will provide
online fans with official free-to-view highlights and news from Italy's
leading club football competition
Thursday 8^th November 2012, Milan- Digital sports media group PERFORM has
today confirmed a three year deal with Lega Serie A to distribute the official
Serie A TIM channel across digital platforms.
The deal covers the distribution of official Lega Serie A match content
through ePlayer, PERFORM's market leading sports VOD broadcast platform that
is embedded into the sites of major Italian newspapers and means online fans
can continue to follow the best news and action from Serie A TIM.
The deal also includes, for the first time, the launch of an official Lega
Serie A YouTube channel (www.youtube.com/legaseriea), which will host the
highlights of all the matches and a series of special clips dedicated to the
best goals and action, all via the world's leading video sharing community.
Maurizio Beretta, Presidente della Lega Serie A, commented: "We are excited to
renew this partnership with PERFORM and welcome YouTube as a distribution
partner. Italian football fans are spending more time consuming content online
and this partnership ensures that fans can catch up with all the best match
action and news on the official Lega Serie A channel."
Jacopo Tonoli MD Southern Europe, PERFORM added: "Lega Serie A is one of the
best leagues in the world and it is great to continue our partnership with
Lega Serie A to ensure their official channel reaches as many connected fans
"We're delighted that Serie A TIM highlights are now also available on YouTube
through a partnership with Lega Serie A and PERFORM. This is a further step,
following the partnership we signed over the years with some Italian football
clubs to develop their official channels. This agreement will allow fans to
access official content on YouTube and at the same time, will provide Lega
Serie A with a useful tool to manage the distribution of their content
online." says Stephen Nuttall, Senior Director Sports, YouTube EMEA.
NOTES TO EDITOR
About PERFORM Group PLC
PERFORM is a market leader in the commercialisation of multimedia sports
content across internet-enabled digital platforms. Through production,
technical and commercial solutions, PERFORM powers digital channels that
distribute content in a number of forms - video, editorial, audio and data -
across multiple platforms, to millions of sport fans around the world. In
April 2011, PERFORM floated on the London Stock Exchange.
YouTube is the world's most popular online video community allowing millions
of people to discover, watch and share original videos. YouTube provides a
forum for people to connect, inform and inspire others across the globe and
acts as a distribution platform for original content creators and advertisers
large and small. YouTube, LLC is based in San Bruno, Calif., and is a
subsidiary of Google Inc.
This information is provided by RNS
The company news service from the London Stock Exchange
NRABPBTTMBMMBRT -0- Nov/08/2012 12:08 GMT
Press spacebar to pause and continue. Press esc to stop.