NOOK® and Barnes & Noble Partner with Justin Bieber in Exclusive “Believe in Reading”™ Concert Tour Promotion

  NOOK® and Barnes & Noble Partner with Justin Bieber in Exclusive “Believe in
  Reading”™ Concert Tour Promotion

 Enter Sweepstakes at Your Local Barnes & Noble NOOK Counter for a Chance to
        Win a Trip to Justin Bieber’s Final “Believe” Concert in Miami

  Other Fantastic Prizes Include Concert Tickets and a Chance to Meet Justin
  Bieber at his Shows in Select Cities Nationwide and the Hottest NOOK^® HD

Business Wire

NEW YORK -- November 08, 2012

NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading
retailer of content, digital media and educational products, announced today
an exclusive promotion with POP/R&B Global Superstar Justin Bieber, which will
kick off in Barnes & Noble stores from November 8 through December 24, 2012.

The promotion, which coincides with Justin’s “Believe” concert tour, will give
customers a chance to enter a sweepstakes at their local Barnes & Noble NOOK
counter for a once-in-a-lifetime opportunity to attend one of Justin’s
concerts and meet Justin after the show. Other highlights of this exclusive
promotion include a chance to win a NOOK^® HD, the lightest and
highest-resolution 7-Inch HD tablet available, as well as a donation by Barnes
& Noble to the charity Pencils of Promise.

“We are thrilled to partner with Justin on this promotion,” said Sasha Norkin,
vice president of Marketing NOOK Media, LLC. “This is a unique opportunity for
us to work with one of America’s leading artists on a campaign that combines
Justin’s love of music with a passion for reading. We welcome customers and
Justin fans across the country to visit our stores over the coming months to
experience his new book, Just Getting Started, both on our new NOOK tablets
and in hardcover, and have the chance to meet Justin. Barnes & Noble has also
pledged financial support as well as 1,000 preloaded NOOK Simple Touch^™
devices for students in Pencils of Promise schools.”

“I’m always looking for new and exciting ways to connect with my fans, and the
Believe in Reading campaign gives me a chance to meet some of my biggest fans
during the Believe tour, while encouraging all my fans to visit their local
Barnes & Noble store to explore all of the great reading content available on
NOOK,” Justin Bieber said.

Believe in Reading Sweepstakes – Enter for a Chance to See Justin Bieber
Perform Live

For the millions of fans across the country who dream of seeing Justin Bieber
perform live, Barnes & Noble and NOOK is offering a once-in-a-lifetime
opportunity to do just that. Customers and fans who visit the NOOK counter at
their local Barnes & Noble store will be able to enter for a chance to win a
grand prize of four tickets and an all-expenses paid trip to Justin’s final
concert of his Believe Tour in Miami, Florida. This amazing prize also
includes a chance to meet Justin at the show.

Grand prize winners will also receive the recently launched and critically
acclaimed NOOK HD, the world’s most exceptional 7-inch reading and
entertainment tablet, which will be pre-loaded with Justin’s latest eBook,
Just Getting Started.

Following the path of Justin’s Believe Tour, customers in select cities who
visit the NOOK counter at their local Barnes & Noble store can enter for a
chance to win two tickets to the show in that city, along with the opportunity
to meet Justin backstage. This offer is available at Barnes & Noble stores in
San Antonio, TX; New Orleans, LA; Birmingham, AL; Nashville, TN; Greensboro,
NC;Charlotte, NC; Atlanta, GA and Orlando, FL. Those who do not win in their
local markets are automatically entered in the National Sweepstakes.

Donation to Justin Bieber’s Charity, Pencils of Promise

At the end of the Believe in Reading campaign, Barnes & Noble will make a
significant donation to the charity Pencils of Promise. Barnes & Noble will
also donate 1,000 NOOK Simple Touch Readers to students in Pencils of Promise
schools, all preloaded with a selection of eBooks.

For more information on this special promotion and sweepstakes, and to view an
exclusive Justin Bieber Believe in Reading video message, visit Followers of Justin Bieber on Twitter will also get
more information about the promotion and sweepstakes when he tweets about
#BELIEVEinReading on during his Believe tour.
With almost 700 stores nationwide, Barnes & Noble is the best place for Justin
Bieber fans to get all of his merchandise in one convenient location,
including his CDs (Believe, Under the Mistletoe, My World, Never Say Never-
remixes), DVDs (Never Say Never) and Books (Just Getting Started).

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 689 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, ( Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK^® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store^™ (, while Barnes & Noble College Booksellers, LLC operates
667 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associated 2012 Customer Service Champion and is one
of only 50 U.S. companies so named. Barnes & is ranked the number
one online retailer in customer satisfaction in the book, music and video
category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website:

NOOK^®, NOOK Tablet^™, NOOK Color^™, NOOK Store^™, NOOK Book^™, NOOK Video^™,
NOOK Newspaper^™, NOOK Reading Apps^™, and Read What You Love. Anywhere You
Like^™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in
this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (, Facebook
( and YouTube (

About NOOK ^  Media LLC

NOOK reading and entertainment products make it easy to read what you love,
anywhere you like^™ with a fun, easy-to-use and immersive digital reading
experience. With NOOK, customers gain access to the expansive NOOK Store^™ of
more than 3 million digital books, plus periodicals, comics, apps, movies and
TV shows, and the ability to enjoy content across a wide array of popular
devices through free NOOK Reading Apps^™ and NOOK Video apps, available at NOOK owners receive Always Free NOOK Support in any
of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble
stores and online at, as well as leading retailers including Best
Buy, Walmart, Target and many others. NOOK products will also soon be
available in the United Kingdom retailers.

For more information on NOOK, follow us on or and

About Justin Bieber

Justin Bieber - one of the most googled people on the planet - has amassed
over 3 billion views on YouTube, over 47 million Facebook fans and more than
29 million Twitter followers. Bieber's current album

BELIEVE (Island Def Jam) exploded to #1 in 30 countries including top markets
such as the United States, United Kingdom, Canada, Australia and
Brazil.Theplatinumalbum's first two singles "Boyfriend" and the #1 radio
smash "As Long As You Love Me" feat. Big Sean are both multiplatinum. Bieber's
current Believe World Tour sold out in 45 minutes and is the #1 grossing tour
in the world according to Billboard magazine. "Beauty And A Beat," which
features Nicki Minaj,recently smashed the VEVO record for the most watched
music video in 24 hours delivering 10.6 million views. The video is currently
at more than 70 million views since its VEVO premiere on Friday, October 12.


Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Corporate Communications
Carolyn J. Brown, 212-633-4062
Corporate Communications
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