N-Play Announces First Real Estate Marketing Platform for Facebook
Agent-centric marketing solution targets listing ads to buyers on Facebook for
as little as $2 dollars per day
JACKSONVILLE, Fla., Nov. 8, 2012
JACKSONVILLE, Fla., Nov. 8, 2012 /PRNewswire/ -- N-Play, a company that offers
agent-centric real estate applications, announced today the first turnkey
solution for agents to market themselves and their listings on Facebook. The
company has developed a real estate ad platform that interfaces with
Facebook's ad platform providing agents a simple, low cost and highly
effective social media marketing solution.
Listing display advertisements are automatically generated for the agent as
they add listings to their agent profiles on Facebook. Through its interface
to the Facebook ad platform, the service automatically targets the ads based
on location, Facebook user data and proprietary algorithms. The agent can
select up to six listing ads per campaign and instantly launch ads on
Facebook. Buyers clicking on any listing ad are linked back to the respective
detail page and to the agent's Directory profile on Facebook. Daily campaign
budgets can be created for as little as $2.00 per day delivering thousands of
"Each day people spend more time on Facebook than anywhere else on the
internet," said Raina Van Cleave, Director of Marketing for N-Play. "Targeting
buyers on Facebook is a goldmine for agents. By combining advertising services
with the viral ecosystem we've created for Directory members, our platform is
second to none for agents to market themselves and connect with customers,"
Agents must first become members of the Real Estate Agent Directory on
Facebook to advertise their real estate services on Facebook. The Directory is
a search service for consumers and real estate professionals. Consumers can
find agents who are on Facebook by location and expertise in over 7,500 U.S.
Since its launch last year, 125,000 agents have joined the Directory by adding
their profiles and listings, and linking the Directory to their Facebook
business pages. In select markets, agents can add Home Search, an
IDX-compliant search service. Agents' listings are automatically imported and
consumers can search for a home directly on an agents' Facebook page.
Representatives from N-Play are attending the REALTORS® Conference & Expo in
Orlando. Conference attendees interested in the learning more about N-Play's
services on Facebook should contact:
Raina Van Cleave
Director of Marketing
Call or Text: 352-514-6574
For more information, visit:
Facebook page: http://www.facebook.com/realestateagentdirectory
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