, Inc. Reports Financial Results for the Third, Inc. Reports Financial Results for the Third Quarter
of 2012 
REDONDO BEACH, CA -- (Marketwire) -- 11/08/12 --,
Inc. (OTC: LFLS) is pleased to announce certain financial results for
the third quarter ended September 30, 2012. The quarterly report was
filed and is available at the OTC Markets website. 
Total revenues for the third quarter of 2012 increased by
approximately 56% compared to the third quarter of 2011. Third
quarter net income was 437% greater compared to the same period a
year earlier. The significant improvement is due to greater awareness
of's online services as well as exceptionally low
mortgage rates. 
At September 30, 2012, the Company had cash and liquid investments of
$72.5K, which is approximately 806% greater compared to September 30,
2011. Total liabilities were reduced from approximately $206.6K to
$79.4K, a decrease of approximately 61%. 

Q3 2012 Income Statement versus Q3 2011                                  
Revenues                              $730K    versus     $468K     + 56%
Net Income                            $258K    versus      $48K    + 437%
Q3 2012 Balance Sheet versus Q3 2011                                     
Cash and Equivalents                 $72.5K    versus       $8K + 806.25%
Total Liabilities                    $79.4K    versus   $206.6K  - 61.57%
Common Stock Outstanding                                                 
30,550,000 versus 31,155,000                                             
Public Float                                                             
3,157,981 versus 2,115,078                                               

"The mortgage origination market is expected to remain very active for
the remainder of this year even though lender underwriting standards
are enabling only best credit quality borrowers to close on their
loans. The current mortgage market mainly consists of Fannie
Mae/Freddie Mac Conforming fixed rate loans for refinancings," stated
Steven M. Hershman, Chairman & President. 
"Purchase and refinancing activity continues to rise with mortgage
rates at record lows," continued Mr. Hershman. "We anticipate highly
favorable market conditions to serve as a catalyst for ongoing
significant improvement as we continue to drive business growth and
plan initiatives for future expansion. The Company is interviewing
CPA firms with the view of attaining audited financial statements in
Q1 2013 in order to position ourselves to be placed in a Recognized
Manual and be able to raise capital at favorable terms for growth
About, Inc. ( is a publicly traded online
mortgage loan brokerage focused on becoming a national loan
origination platform for standard "A" paper conforming residential
mortgage programs. maintains an A+ TrustLink rating
with the Better Business Bureau; provides very competitive rates,
terms & costs, daily rate updates, and other market information; and
prides itself on excellent and honest service. does
not operate a warehouse line of credit, hold trust funds, lend
directly or service loans and is not exposed to the risks and/or
problems associated with Sub-Prime or Alt "A" lending.
relies on various wholesale lenders for its retail home loan
programs. The main focus is to rapidly grow gross revenues via smart
and cost effective advertising, licensing and or third party
agreements that effectively build the Loans4Less brand name in order
to maximize shareholder values. 
For more information please contact Chairman & President Steven M.
Hershman at or (310) 540-0157 Ext 103. 
Forward-Looking Statements 
This release contains "forward-looking statements" within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section
21E the Securities Exchange Act of 1934, as amended and such
forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
"Forward-looking statements" describe future expectations, plans,
results, or strategies and are generally preceded by words such as
"may," "future," "plan" or "planned," "will" or "should," "expected,"
"anticipates," "draft," "eventually" or "projected." You are
cautioned that such statements are subject to a multitude of risks
and uncertainties that could cause future circumstances, events, or
results to differ materially from those projected in the
forward-looking statements, including the risks that actual results
may differ materially from those projected in the forward-looking
statements as a result of various factors, and other risks identified
in our annual report and/or other releases made by us. You should
consider these factors in evaluating the forward-looking statements
included herein, and not place undue reliance on such statements. The
forward-looking statements in this release are made as of the date
hereof and, Inc. undertakes no obligation to update
such statements. 
Steven M. Hershman
Chairman & President 
877-981-5626 Office
310-408-1058 Mobile 
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