Know Snow? Bridgestone Americas Offers Tips for Winter Driving

        Know Snow? Bridgestone Americas Offers Tips for Winter Driving

PR Newswire

NASHVILLE, Tenn., Nov. 8, 2012

NASHVILLE, Tenn., Nov. 8, 2012 /PRNewswire/ --As the weather turns cold, are
you prepared to face the hazards of winter driving? Bridgestone Americas,
Inc., encourages travelers to prepare their cars for winter weather and brush
up on their winter driving skills.

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"Winter driving can be intimidating and hazardous, and is something that you
really do need to prepare for," said Anant Gandhi, product manager for winter
tires at Bridgestone Americas. "It's not just about having the right
equipment; it's also important that drivers understand how to respond
correctly to various winter hazards. We all have a responsibility to make sure
we prepare not just our vehicles, but also ourselves." 

Some key tips for winter driving from Bridgestone and the Bridgestone Winter
Driving School in Steamboat Springs, Colo., include:

  oIf you can see your breath, it's time to switch. When the temperature
    approaches freezing, switch your all-season or high-performance tires to
    winter tires. With unique polymers and tread pattern elements, winter
    tires are optimized for more grip and the control you need in winter
    weather conditions.
  oPeriodically check traction, or available grip, when driving in
    challenging conditions. Road conditions can change drastically in a short
    period of time/distance in winter. Apply the brakes with moderate pressure
    to determine the available grip and modify your driving, if needed, to
    respond to ever-changing road conditions.
  oMaximize available grip by separating driving maneuvers when negotiating a
    curve. Brake to an appropriate speed while traveling in a straight line
    prior to a curve. This allows you to use all of the available grip for
    negotiating the curve. Accelerate gradually when you are able to
    straighten the steering wheel at the exit of the turn.
  oAvoid cruise control in wet, icy or snowy conditions. Maintain control of
    acceleration and deceleration at all times.
  oForgo driving if the weather looks too treacherous. Safety comes first.

"One of the most important factors in starting, steering, or stopping on ice
and snow is your tires," said Mark Cox, Director of the Bridgestone Winter
Driving School in Steamboat Springs, Colo. "It doesn't make a difference if
you have front-wheel, all-wheel or rear-wheel drive, your vehicle will perform
better in most winter driving conditions if it is equipped with purpose-built
winter tires on both the front and rear wheels."

Winter tires are designed to provide maximum performance during low winter
temperatures and on ice, snow and slush. They perform better due to the
combination of specialized winter tread patterns, deeper tread depth and
unique tread compounds that remain softer in winter temperatures.

Retailers offer a wide range of tires sold as winter tires with an M+S (mud
and snow) rating, but they are not at all equal in performance.

The Rubber Manufacturers Association (RMA) in the U.S. and the Rubber
Association of Canada (RAC) developed the mountain/snowflake symbol, which can
be found on a tire's sidewall, to designate winter tires that meet the newest
severe snow standards. Tires that have earned this symbol can be expected to
provide 20 to 40 percent more traction in winter conditions than conventional
all-season tires, which may be the difference between driving safely and
losing control.

All Bridgestone Blizzak winter tires have earned this distinction.

To learn more about safe driving in winter weather, visit the Bridgestone
Winter Driving School website: The Bridgestone Winter
Driving School in Steamboat Springs, Colo., has been sponsored by Bridgestone
since 2000.

To find sizing information and a retailer where you can purchase the
Bridgestone Blizzak™ winter tires that are right for your car and conditions,

For high-res images, b-roll footage and an educational winter driving
infographic from Bridgestone Americas, Inc., visit

About Bridgestone Americas, Inc.
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and rubber
company. BSAM and its subsidiaries develop, manufacture and market a wide
range of Bridgestone, Firestone and associate brand tires to address the needs
of a broad range of customers, including consumers, automotive and commercial
vehicle original equipment manufacturers, and those in the agricultural,
forestry and mining industries. The companies are also engaged in retreading
operations throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of companies
also operates the world's largest chain of automotive tire and service
centers. Guided by its One Team, One Planet message, the company is dedicated
to achieving a positive environmental impact in all of the communities it
calls home.

About the Bridgestone Winter Driving School
The Bridgestone Winter Driving School has been teaching safe driving
techniques in real winter driving conditions on purpose built ice tracks in
Steamboat Springs, Colo., since 1983. Students, young and old, achieve
competence and confidence using the latest products from title sponsor
Bridgestone and associate sponsor Toyota. Front-, rear-, and all-wheel drive
Toyota vehicles equipped with Bridgestone's revolutionary Blizzak WS70 and
Blizzak DM-Z3 tires are standard equipment in the school's safety and
performance programs. The Bridgestone Winter Driving School operates 7 days a
week from mid December to early March. The school's winter driving manual and
24-minute Telly Award-winning DVD are available to the public. For additional
information, to register, or to purchase materials, visit
or call 1.800.WHY.SKID/1.800.949.7543.

SOURCE Bridgestone Americas, Inc.

Contact: Media Center, 1-877-201-2373
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