H&M Again World's Biggest User Of Organic Cotton

               H&M Again World's Biggest User Of Organic Cotton

PR Newswire

STOCKHOLM, Nov. 8, 2012

STOCKHOLM, Nov. 8, 2012 /PRNewswire/ -- H&M was the biggest user of organic
cotton worldwide in the second consecutive year in 2011, according to Textile
Exchange's latest Global Sustainable Textiles Market Report. H&M continued to
increase its already world leading use of organic cotton further which is part
of H&M's strategic goal to only use more sustainable cotton by 2020.

"We congratulate H&M for again leading the list of the biggest users of
certified organic cotton in the world. H&M's ambitious program continues to
drive demand for organic cotton and other more sustainable fibres. This
supports farmers, encourages innovation and with its fashion forward Conscious
Collections, H&M lifts more sustainable fashion to scale. This strategic work
serves as a model for adopting and expanding the use of greener materials in
the fashion industry," states LaRhea Pepper, Managing Director of Textile

The continued increase of organic cotton use is part of H&M's performance
against the ambitious goal to only use more sustainable cotton by 2020. H&M
has been using certified organic cotton since 2004. All organic cotton used
for H&M is independently certified and clothes are clearly labeled with a
dedicated hangtag allowing consumers an informed choice.

"We plan to further increase our use of organic cotton in the future, beside
making strong investments in Better Cotton and gradually increasing our use of
recycled cotton. Cotton is the raw material we use the most and our good
progress against our goal means major improvements for people and the
environment in cotton producing communities," says Henrik Lampa,
Sustainability Manager Product at H&M.

Besides further increasing the use of certified organic cotton, H&M is also
boosting the use of so called Better Cotton. As an active member of the Better
Cotton Initiative (www.bettercotton.org), H&M has invested more than EUR 2
million in total until 2013 in helping hundreds of thousands of cotton farmers
to grow more cotton with less water and less chemicals through trainings
conducted by Better Cotton Initiatives partner organisations such as WWF and

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted
on NASDAQ OMX Stockholm. The company's business concept is to offer fashion
and quality at the best price. In addition to H&M, the group includes the
brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group
has approximately 2,700 stores in 48 markets, including franchise markets. In
2011, sales including VAT were SEK 128,810  million and the number of
employees is more than 94,000. For further information, visit hm.com.


Website: http://www.hm.com
Contact: Marybeth Schmitt: +1-646-495-7422, Marybeth.Schmitt@hm.com; or Nicole
Christie: +1-646-495-7384, Nicole.Christie@hm.com
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