Children from 33 Countries and Region Attend Ceremony Hosted by Panasonic at World Heritage Site in Kyoto

  Children from 33 Countries and Region Attend Ceremony Hosted by Panasonic at
  World Heritage Site in Kyoto

   -Mayor of Kyoto, UNESCO Director General and Sarah Brightman welcome the

Business Wire

KYOTO, Japan -- November 08, 2012

Panasonic Corporation (TOKYO:6752)(NYSE:PC) held a ceremony to honor winners
of its Eco Picture Diary Global Contest at the UNESCO World Heritage-listed
Nijo Castle in Kyoto, Japan on Tuesday, November 6. On June 3, 2011, Panasonic
and the UNESCO World Heritage Centre signed a strategic partnership agreement
to promote sustainable development through World Heritage conservation and
environmental education for the next generation. The Eco Picture Diary Global
Contest Ceremony was held in conjunction with the 40^th Anniversary of the
World Heritage Convention.

Welcome message by UNESCO Director General Irina Bokova (Photo: Business Wire)

Welcome message by UNESCO Director General Irina Bokova (Photo: Business Wire)

The Eco Picture Diary Global Contest is a program that gives children the
opportunity to learn about environment issues while keeping track of their eco
activities in a diary format. Approximately 300,000 children from 51 countries
and regions participated in the 2012 Eco Picture Diary Global Contest. The
national winners from 33 countries attended and were honored at the global
ceremony in Kyoto. Each of the children gave a presentation of their unique
eco activity in their respective countries. Many dignitaries attended this
global event, including Kyoto Mayor Daisaku Kadokawa, UNESCO Director General
Irina Bokova and UNESCO Artist for Peace ambassador and world famous soprano
singer Sarah Brightman. In her speech, Mrs. Bokova said that the bright future
lies in the hands of the children and encouraged them to spread eco activities
among family and friends.

On November 7, the day after the ceremony, the children visited Ryogaoka
Elementary School in Kyoto to meet and interact with their Japanese
counterparts. They enjoyed cultural exchange and challenged together to make a
Japanese traditional craft called "uchiwa," a fan made of wood and paper. In
the afternoon, the children visited Kiyomizu Temple, another UNESCO World
Heritage site in the ancient capital of Japan, as part of the UNESCO World
Heritage Eco Learning Program. In this program, students can visit and
participate in an interactive environment for learning about World Heritage
conservation activities in cooperation with UNESCO and World Heritage Sites.
Since its launch in 2011, the program has been held in 10 countries with
approximately 4,000 children participated. During the Kiyomizu Temple tour,
the children took part in a special light bulb changing event. Each of the
children took turns changing the temple's light bulbs to LED bulbs and learned
how energy-efficient LED technology contributes to environmental protection.

Panasonic aims to be the "No.1 Green Innovation Company in the Electronics
Industry" by 2018, its 100^th anniversary. Panasonic is combining its
environmental contributions with business growth as well as aiming to provide
its environmental education programs to 2 million children. The total number
of participating students in Panasonic's eco educational program since its
inception in 2009 surpassed 1 million children. Panasonic will continue to
work in unison with UNESCO to help foster eco awareness among children

≪Related URLs≫
Panasonic kids school and the eco-picture diary

UNESCO partnership
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Tel: +81-(0)3-3574-5664 Fax: +81-(0)3-3574-5699
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