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Cinemark Announces Opening of New 12-Screen All-Digital Movie Theatre in Napa, CA

  Cinemark Announces Opening of New 12-Screen All-Digital Movie Theatre in
  Napa, CA

  Multiplex Seeks LEED Certification and Features Cinemark's NextGen Cinema
          Design Concept, an XD Auditorium and New CineVino Wine Bar

Business Wire

PLANO, Texas -- November 08, 2012

Cinemark Holdings, Inc. (NYSE: CNK), the world’s highest attended motion
picture exhibitor, will open a new 12-screen, all-digital movie theatre
featuring the new Cinemark NextGen cinema design concept in Napa, CA on
Friday, November 9, 2012. The new Century Napa Valley and XD Theatre, located
at 195 Gasser Drive, at Soscol Avenue and West Imola Drive behind the South
Napa Marketplace will showcase large, wall-to-wall and floor-to-ceiling
screens, enhanced sound systems, and digital presentation in every auditorium,
including a Cinemark XD: Extreme Digital Cinema auditorium, and the new
CineVino Wine Bar featuring many local wine brands based in Napa Valley and
Sonoma County.

Century Napa Valley (Photo: Business Wire)

Century Napa Valley (Photo: Business Wire)

"Napa has been home to Century Theatres for many years and this new location
will be unlike anything the community has ever seen,” states Tim Warner,
Cinemark's Chief Executive Officer. "This new high-tech theatre featuring
Cinemark XD and NextGen auditoriums offers something for everyone, and our new
CineVino Wine Bar is the perfect pairing for a night out at the movies."

Long recognized as a pioneer in the theatrical exhibition industry, Cinemark
is taking the cinema entertainment experience to the next level. The new
Cinemark NextGen theatre will offer the latest technology, cutting edge
amenities and customer-preferred options all under one roof. NextGen amenities
will include:

  *State-of-the-art viewing environment with wall-to-wall, ceiling-to-floor
    screens available in all auditoriums
  *4K digital projection powered by Barco projectors; RealD 3D capability in
    six auditoriums
  *Enhanced, sound systems that will enable customers to hear the movie as
    the filmmakers intended
  *Cinemark's innovative self-serve concession stand - offering
    freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy
    brands
  *Cinemark XD: Extreme Digital Cinema auditorium

Cinemark will be bringing their premium large screen format, Cinemark XD
auditorium to the market. Cinemark XD is a complete entertainment environment
featuring a large wall-to-wall and ceiling-to-floor screen, plush seating and
a custom digital surround sound system featuring the latest in sound
technology, including a Dolby® Atmos™ cinema sound system. The digital images
will be delivered by a Doremi server and a Barco DLP digital projector, which
offers the brightest light standards in the industry. The XD auditorium will
exhibit the newest movies every week, including 2D and RealD 3D pictures.

With the opening of the new Century Napa Valley and XD Theatre, Cinemark
proudly introduces the CineVino Wine Bar, with a luxurious lounge, serving
locally produced wines and beers. Favorites such as Trinchero Family Estates,
Francis Ford Coppola Wineries, Lagunitas Brewing Company, and the Napa Smith
Brewery will be featured at the CineVino Wine Bar, complemented by small plate
food selections which will pair nicely with the drink offerings.

The new Century Napa Valley and XD location will also be the company’s first
theatre certified under the LEED Green Building Design and Construction
program. LEED, which stands for Leadership in Energy and Environmental Design,
is a rating system developed by the U.S. Green Building Council. The Napa
theatre will earn points toward a Gold LEED certification under the categories
of Sustainable Sites, Water Efficiency, Energy and Atmosphere, Materials and
Resources, and Indoor Environmental Quality.

In addition to various sustainable practices during construction, LEED
highlights of the new building include highly efficient lighting and HVAC
systems which perform 35% better than California’s Title 24-2008 require; LED
interior, parking lot and security lighting; an indirect evaporative cooling
system delivering conditioned outside air for comfortable indoor air quality;
a 100 kW photovoltaic system providing onsite renewable energy, thereby
reducing dependence on the electric grid; rainwater harvesting which reduces
dependence on city water systems; and green cleaning practices including
recycling of cardboard and plastics will be employed.

A unique, additional touch to the Century Napa Valley and XD Theatre is the
display of new public art by renowned Napa resident Gordon Huether. Five
back-lit panels of movie related images will adorn the back side of the
building, providing the Napa community the opportunity to celebrate the visual
art of moving pictures through Huether’s static images.

Cinemark takes pride in creating the best entertainment experience in the
industry. In order to make movie-going as easy and enjoyable as possible,
Cinemark focuses on offering more choices to their customers. For example, the
new theatre will feature online "Print at Home" ticketing, available at
www.cinemark.com, which will make it easy for patrons to purchase tickets in
advance from the comfort of their home or office. Customers will be able to
bypass lines at the box office and go directly to a kiosk in the theatre
lobby. Also, guests can download and purchase tickets through Cinemark's
mobile applications that are available for iPhone and Android phones. Finally,
to stay connected, customers can sign up online to receive free, weekly
showtime emailers that contain online coupons for discounts at the concession
stand and other weekly special offers.

As part of the Grand Opening celebration for the new Century Napa Valley and
XD Theatre, the Napa Valley Film Festival will bring some of its exciting
line-up to the new location. The Silver Linings Playbook, starring Bradley
Cooper, Jennifer Lawrence and Robert De Niro, and the fast-paced dark comedy
It's a Disaster starring America Ferrara, David Cross and Julia Stiles, will
enjoy special studio sneak preview screenings on Thursday, November 8 at the
Century Napa Valley and XD. See napavalleyfilmfest.org for schedule times and
to purchase passes online.

Several grand opening activities and offers are planned. For both Friday and
Saturday of opening weekend, the first 50 customers each day who purchase a
ticket at the box office will receive a free Century Napa Valley Swag Bag
filled with logoed items and movie giveaways. Limit 2 bags per customer. Local
radio stations 93.3 The Vine and KUIC FM will be on hand for remotes and fun
activities on Saturday, November 10. The Vine will be there from 10am-1pm, and
KUIC will be at the theatre from 1:30-3:30pm. Further details of these offers
and a complete listing of grand opening events, advance ticket purchases and
showtime information can be found at www.cinemark.com.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor,
operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico,
Argentina and 10 other Latin American countries as of September 30, 2012. For
more information go to cinemark.com.

Photos/Multimedia Gallery Available:
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Multimedia
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Contact:

Cinemark Holdings, Inc.
James Meredith, 972-665-1060
VP, Marketing & Communications
jmeredith@cinemark.com
 
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