Stoneridge Creamery Launches Limited Edition Ice Creams

  Stoneridge Creamery Launches Limited Edition Ice Creams

  Cinnamon Snickerdoodle and Peppermint Cookies ‘n Cream Put the Cool in Two
                                Classic Treats

Business Wire

MINNEAPOLIS -- November 08, 2012

Stoneridge Creamery® ice cream has captured two iconic flavors in its latest
limited edition ice creams: Cinnamon Snickerdoodle and Peppermint Cookies ‘n
Cream. Consumers can scoop them up for approximately the next six months in
most of SUPERVALU’s traditional retail stores as well as in independent
grocery stores served through SUPERVALU’s Independent Business division.

“Stoneridge Creamery® ice cream is a top-quality family favorite, known for
both its regular and unique flavors,” said Sam Mayberry, SUPERVALU’s vice
president of private brands. “Our summer limited- edition flavors, Strawberry
Lemonade and Harvest Peach, were a tremendous hit with customers. And, we’re
excited and confident that they’ll have the same reaction to Cinnamon
Snickerdoodle and Peppermint Cookies ‘n Cream, and will want to include them
in their holiday dessert menus.”

Cinnamon Snickerdoodle features creamy cinnamon ice cream with a cinnamon
snickerdoodle cookie swirl. In Peppermint Cookies ‘n Cream, pieces of real
peppermint candy give a crunchy and exciting pop to the traditional Cookies ‘n
Cream flavor.

All Stoneridge Creamery products (including ice cream novelties such as bars,
cones and sandwiches) contain premium ingredients and are created in
SUPERVALU’s test kitchens. They’re sold in many of SUPERVALU’s traditional
retail banners including ACME, CUB Foods, FARM FRESH, HORNBACHER’S,
JEWEL-OSCO, SHAW’S, STAR MARKET, SHOP ‘N SAVE and SHOPPERS; they’re also
available at SUPERVALU supplied stores.

Consumers can also anticipate that new Stoneridge Creamery ice cream flavors
will be introduced in spring 2013. Until then, consumers can enjoy Cinnamon
Snickerdoodle and Peppermint Cookies ‘n Cream for the next six months and over
40 traditional and unique flavors sold year round, including Salted Caramel,
Banana Split, Pistachio and Java Delight Coffee Toffee Crunch.

ABOUT STONERIDGE CREAMERY
Stoneridge Creamery® products are the exclusive, premium-tier private brand of
ice cream products created and distributed by SUPERVALU INC. Introduced in
2008, Stoneridge Creamery uses only the best ingredients and time-tested
production methods in the making of its high-quality sherbet, traditional and
limited edition ice creams and light-churned ice cream. With more than 40
everyday products and unique, limited-edition flavors, Stoneridge Creamery
ensures that whichever flavor you choose…there’s a guaranteed smile in every
scoop.

ABOUT SUPERVALU INC.
SUPERVALU INC. is one of the largest companies in the U.S. grocery channel
with annual sales of approximately $35 billion. SUPERVALU serves customers
across the United States through a network of approximately 4,400 stores
composed of 1,099 traditional retail stores, including 797 in-store
pharmacies; 1,341 Save-A-Lot® stores, of which 943 are operated by licensee
owners; and 1,950 independent stores serviced primarily by the Company's food
distribution business. SUPERVALU has approximately 125,000 employees. For more
information about SUPERVALU visit www.supervalu.com.

For official company news and industry information follow us on Twitter at:
www.twitter.com/supervaluPR

Contact:

SUPERVALU INC.
Mike Siemienas, 952-828-4245
Mike.Siemienas@supervalu.com
 
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