Brown Mackie College System of Schools Announces Conversion to E-textbooks and iPad for Students Nationwide

Brown Mackie College System of Schools Announces Conversion to E-textbooks and
                         iPad for Students Nationwide

PR Newswire

CINCINNATI, Nov. 8, 2012

CINCINNATI, Nov. 8, 2012 /PRNewswire/ --The Brown Mackie College system of
schools ("Brown Mackie College"), a college of Education Management
Corporation (NASDAQ: EDMC), is adopting technology into education, converting
students at its 28 schools nationwide to 100 percent e-textbooks and Apple
iPad technology. Through the college's Student Advantage Program, each
incoming student will receive an iPad with the applications and textbooks
necessary to make the technology a key part of their overall educational
experience.

"At Brown Mackie College, we aspire to be at the forefront of educational
innovation and we have a responsibility to prepare students for the
ever-evolving digital environment," says Danny Finuf, President of Brown
Mackie College. "Converting fully to e-textbooks and doing so with Apple's
tablet technology will provide a powerful platform for student success at
Brown Mackie College."

E-textbooks and the iPad are a vital part of the Student Advantage Program – a
proactive approach to continual improvement of education quality through
technology, academics, career services and facilities advantages. The iPad
will be the key digital resource for Brown Mackie College students, made an
integral part of the teaching and learning experience by more than 1,000
faculty members each day. The iPad will provide students with ease of access
to their academic instructors, expanded curricular materials including
textbooks, and extensive resource and reference material, while facilitating
improved networks with fellow students to deliver a more robust educational
experience.

These enhancements to the college's Student Advantage Program provide for
greater mobility, connectivity and convenience for students. In addition, the
conversion to the iPad device and e-textbooks will help lower the overall cost
of education to students, saving students roughly $200 per quarter on the cost
of printed textbooks.

About Education Management Corporation

Education Management Corporation (www.edmc.edu), with approximately 132,000
students as of October 2012, is among the largest providers of post-secondary
education in North America, based on student enrollment and revenue, with a
total of 110 locations in 32 U.S. states and Canada. We offer academic
programs to our students through campus-based and online instruction, or
through a combination of both. We are committed to offering quality academic
programs and strive to improve the learning experience for our students. Our
educational institutions offer students the opportunity to earn undergraduate
and graduate degrees and certain specialized non-degree diplomas in a broad
range of disciplines, including media arts, health sciences, design,
psychology and behavioral sciences, culinary, business, fashion, legal,
education and information technology.

About Brown Mackie College

The Brown Mackie College system of schools (www.brownmackie.edu) is dedicated
to providing educational programs that prepare students for entry-level
positions or to enhance their current professions in a competitive,
rapidly-changing workplace. Brown Mackie College schools offer bachelor's
degree, associate's degree, certificate, and diploma programs in health
sciences, business, information technology, legal studies and design
technologies. Administrative office: 625 Eden Park Drive, Suite 1100;
Cincinnati, OH 45202; 513.830.2000.. OH Registration # 03-09-1685T; #
03-09-1686T; # 03-09-1687T; # 03-09-1688T; # 06-03-1781T; AC0150, AC0109,
AC0078, AC0045, AC0138, AC0110; Licensed by the Florida Commission for
Independent Education, License No. 3206. Since Brown Mackie College is
comprised of several institutions, see bmcprograms.info for program duration,
tuition, fees, and other costs, median debt, federal salary data, alumni
success, and other important info.

Apple, the Apple logo, and iPad are trademarks of Apple Inc., registered in
the U.S. and other countries.



SOURCE Brown Mackie College

Website: http://www.brownmackie.edu
Contact: Jacquelyn P. Muller, Vice President, Communications and Public
Relations, +1-412-995-7262, jpmuller@edmc.edu; or Anne Dean, Senior Director,
Communications, +1-714-620-0910, Mobile: +1-714-267-7667,
adean@brownmackie.edu
 
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