Perry Ellis International Hurricane Relief Effort Emphasizes “We’re In it With You”

  Perry Ellis International Hurricane Relief Effort Emphasizes “We’re In it
  With You”

Business Wire

MIAMI -- November 08, 2012

Perry Ellis International, Inc. (PEI) the company behind such brands as Perry
Ellis, Original Penguin, Laundry by Shelli Segal, Rafaella, licensed Callaway
golf apparel, and many others, knows a lot about natural disaster recovery.
With headquarters in Miami, Florida and global offices around the world
(including locations in New York and New Jersey), dealing with the aftermath
of storms like Hurricane Andrew, Katrina, Wilma, and now Sandy, PEI has
learned how to overcome these challenges, quickly, efficiently and with great
resilience.

Perry Ellis Moto Jacket (Photo: Business Wire)

Perry Ellis Moto Jacket (Photo: Business Wire)

Being the start of what may be a long, cold winter, facing a nor’easter which
threatens an onslaught of blizzards and plummeting temperatures, and receiving
valuable feedback from associates affected in the area, PEI knew that just
food, water, diapers and dollars were not going to be enough to keep people
without power, heat or shelter warm through the season. Winter clothing had to
be provided, and soon. So immediately, PEI dug into its current New Jersey
warehouse supply and pulled Perry Ellis jackets for distribution throughout
the area. And that was just the start.

Simultaneously, PEI associates in Miami pulled together a Hurricane Sandy
Relief Effort, utilizing the company’s global customer database, asking for
assistance in making a difference. Through channels like e-mail and social
media brand fans were asked to donate coats, jackets and other warm clothing
while PEI offered a match incentive. For every item received, the company
would donate new outerwear up to 5,000 total pieces. An internal collection
program was also created throughout other PEI offices, including Miami, Tampa,
New York, Los Angeles and others, in order for associates to participate in
the matched clothing drive.

“I am truly inspired by the people I work with. It is a great honor not only
to be their leader but to be their colleague,” said George Feldenkreis,
Chairman and Chief Executive Officer of Perry Ellis International. “I want to
thank each and every individual helping to bring this together, providing
much-needed warm apparel for those affected by this terrible tragedy.”

Partnering with the Port Logistics Group, PEI’s New Jersey warehouse and
inventory management company, the Atlantic City Rescue Mission and Chabad
Lubavitch of Staten Island, clothing donations will be accepted from now until
November 16^th in order to speed up donations and distribute all goods before
Thanksgiving. Located at 125 Castle Road, Secaucus, NJ, 07094, donations will
be accepted via mail or in-person between 9am-5pm. Packages should be clearly
marked Attn: Hurricane Relief Effort.

The first email to consumers blasted last Friday, November 9^th giving people
a heads-up to start gathering items while final donation details were being
hammered out. With Port Logistics warehouses damaged, associates worked
throughout the weekend to bring the 125 Castle location up and running in
order to handle the influx. On Wednesday, November 7^th, a follow-up email
with address, times and outreach partners was released to the company’s
www.perryellis.com, www.originalpenguin.com, www.rafaellasportswear.com,
www.cubavera.com and www.candccalifornia.com fan base with the subject line
“Hurricane Sandy Relief. Share Your Warmth, We’ll Match It.”

“Like everyone in the region, we, along with our associates, are facing these
challenges together. As we have before, we have weathered the storm, now we
will rise above its aftermath together,” continued Mr. Feldenkreis. “We have
associates who have lost their homes and the memories within it, yet are using
all the strength they have to help others in need, and others driving sixty
miles out of their way to pick up colleagues who are stranded with no means of
transportation. The altruism I am witnessing is extremely moving. It makes me
proud to be part of such an inspiring team.”

The company’s Perry Ellis and Cubavera full-price and outlet stores also
jumped on board with the relief effort with an at-register donation option.
From now until December 31, 2012, customers have the opportunity to donate any
amount to sufferers of this unfortunate tragedy. For their generosity, donors
will receive 10% off their purchase with donation of $5 or more. 100% of the
funds collected will be donated to the American Red Cross Disaster Fund.

The Original Penguin Bryant Park location in Manhattan (1077 Avenue of the
Americas at 41st street) is also hosting an in-store benefit on November 15th
from 5-8pm where 10% of sales will go to the Hurricane Sandy Relief Fund.
Please call 646-443-3520 for more information and directions to this event.

For more information on Perry Ellis International, Inc. (NASDAQ: PERY) and
this relief effort, visit: www.PERY.com.

Information on our outreach partners can be found at:
www.portlogisticgroup.com, www.arescuemission.org and www.chabadrelief.org.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men’s and women’s apparel,
accessories and fragrances, as well as select children’s apparel. The
Company’s collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear, dresses and
men’s and women’s swimwear is available through all major levels of retail
distribution. The Company, through its wholly owned subsidiaries, owns a
portfolio of nationally and internationally recognized brands, including:
Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®,
Cubavera®, Ben Hogan®, Centro®, Solero®, Munsingwear®, Savane®, Original
Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the
Havanera Co.®, Axis®, Gotcha®, Girl Star®, MCD®, John Henry®, Mondo di Marco®,
Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue® and Miller’s Outpost®. The
Company enhances its roster of brands by licensing trademarks from third
parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and
Champions Tour® for golf apparel. Additional information on the Company is
available at http://www.pery.com.

Safe Harbor Statement

We caution readers that the forward-looking statements (statements which are
not historical facts) in this release are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are based on current expectations rather than
historical facts and they are indicated by words or phrases such as
"anticipate," "could," "may," "might," "potential," "predict," "should,"
"estimate," "expect," "project," "believe," "plan," "envision," "continue,"
"intend," "target," "contemplate," or "will" and similar words or phrases or
comparable terminology. We have based such forward-looking statements on our
current expectations, assumptions, estimates and projections. While we believe
these expectations, assumptions, estimates and projections are reasonable,
such forward-looking statements are only predictions and involve known and
unknown risks and uncertainties, and other factors that may cause actual
results, performance or achievements to be materially different from any
future results, performance or achievements expressed or implied by such
forward-looking statements, many of which are beyond our control. These
factors include: general economic conditions, a significant decrease in
business from or loss of any of our major customers or programs, anticipated
and unanticipated trends and conditions in our industry, including the impact
of recent or future retail and wholesale consolidation, the effectiveness of
our planned advertising, marketing and promotional campaigns, our ability to
contain costs, disruptions in the supply chain, our future capital needs and
our ability to obtain financing, our ability to integrate acquired businesses,
trademarks, trade names and licenses, our ability to predict consumer
preferences and changes in fashion trends and consumer acceptance of both new
designs and newly introduced products, the termination or non-renewal of any
material license agreements to which we are a party, changes in the costs of
raw materials, labor and advertising, our ability to carry out growth
strategies including expansion in international and direct to consumer retail
markets, the level of consumer spending for apparel and other merchandise, our
ability to compete, exposure to foreign currency risk and interest rate risk,
possible disruption in commercial activities due to terrorist activity and
armed conflict, and other factors set forth in Perry Ellis International’s
filings with the Securities and Exchange Commission. Investors are cautioned
that all forward-looking statements involve risks and uncertainties, including
those risks and uncertainties detailed in Perry Ellis’ filings with the SEC.
You are cautioned not to place undue reliance on these forward-looking
statements, which are valid only as of the date they were made. We undertake
no obligation to update or revise any forward-looking statements to reflect
new information or the occurrence of unanticipated events or otherwise.

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Contact:

Perry Ellis International, Inc.
Adrienne Denaro, 305-873-1532
 
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