CVS/pharmacy Highlights Nail Offering with First-Ever Nail HQ™

        CVS/pharmacy Highlights Nail Offering with First-Ever Nail HQ™

New Nail Kiosks Showcase Newest Nail Trends and Product Innovation

PR Newswire

WOONSOCKET, R.I., Nov. 8, 2012

WOONSOCKET, R.I., Nov. 8, 2012 /PRNewswire/ -- CVS/pharmacy, the nation's
leading retail pharmacy, today announced the launch of the new Nail HQ™,
special in-store kiosks that showcase the hottest nail trends and product
innovation. Available in more than 2,000 CVS/pharmacy locations starting this
month, the Nail HQ™ is the latest advancement for beauty shoppers, providing
easy access to nail innovations, including drugstore firsts like at-home gel
kits and on-trend shades from former salon-exclusive essie.


With nail care sales increasing by 40 percent since 2011 and growing by
double-digits each year since 2008, CVS/pharmacy continues to support demand
for the latest innovations in the nail category by making even more room
in-store to offer all of the options customers want.

"With nail care sales booming, it's clear that customers are looking to
CVS/pharmacy to find the latest innovation that the category has to offer,"
said Cheryl Mahoney, Vice President of Beauty for CVS/pharmacy. "With the
launch of the CVS/pharmacy Nail HQ™, we are able to feature a wide variety of
the best new nail trends and technologies that she can experience in our
stores and then apply for herself at home—all with the added convenience of
shopping at her local CVS/pharmacy."

Nail HQ™ will debut a former salon-exclusive – gel nail technology – with new
products from SensatioNail and Sally Hansen. Nail HQ™ will also feature an
array of new shade options and allow shoppers to view polish shades outside of
the bottles through nail color strip displays. The popular Nuance Salma Hayek
line, a CVS/pharmacy exclusive brand developed in partnership with actress
Salma Hayek, will be introducing the 32-sku Nail Lacquer collection.

Leading nail brand, essie will also launch their newest collections at the
Nail HQ™ every month. "We are thrilled to partner with CVS/pharmacy on this
amazing collaboration," says Essie Weingarten, Founder and Global Director,
essie. "It's very exciting to see the nail category take its well-deserved
center stage across the country."

In addition to Nail HQ™, CVS/pharmacy will continue to stock its shelves with
trend-setting nail launches and will be providing exclusive nail content on
Facebook and Twitter including inspirational nail art all

Nail HQ™ is the latest innovation from CVS/pharmacy to improve the beauty
shopping experience at the drugstore. Other recent advancements include the
introduction of the ExtraCare® Beauty Club loyalty program, which rewards
members with $5 ExtraBucks® Rewards for every $50 cumulatively spent on
qualifying beauty products.

About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is
America's leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs
Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path
to better health by providing the most accessible and personalized expertise,
both in its stores and online at General information about
CVS/pharmacy and CVS Caremark is available at

Press Contact:Erin Pensa
T: 401.770.4786

SOURCE CVS/pharmacy
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