Remington Launches Innovative Mobile Commerce Site
LONDON, November 8, 2012
LONDON, November 8, 2012 /PRNewswire/ --
Spectrum Brands, a global consumer products company with market-leading
brands, announced todaythat an mCommerce enabled, mobile-optimised version of
its UK personal care Remington website has been launched.
Designed and built by leading mobile marketing agency, Incentivated , the site
is a transcoded version of the brand's desktop website, providing access to
the full range of Remington products from hair dryers to electric shavers.
The innovation for this transcoded site (http://uk.remington-europe.mobi)
comes through the UI and UX brought to life through template designs and menu
structures. Echoing the design elements of the website, Incentivated have
enabled dynamic, split-screen image-based menus, using swipe gestures for
intuitive interactivity and ease of searching and browsing through the site.
The split screen allows for Remington "hero" products to be promoted - and for
these heroes to be dynamically updated as offers change or new products are
released. Because the site is transcoded, any content changes made to the
website are automatically fed through to the mobile site without any further
editing being needed.
Secure integrated payment technology allows product purchases to be completed
through the mobile-optimised checkout.
Katie McLean, European Digital Manager, Spectrum Brands: "We are pleased to be
able to bring our products to our customers through their mobile devices.
Presenting a cookie-cutter site to our customers was never an option for
Remington. They, and we, are more sophisticated than that and we are delighted
to be able to provide them with a fully transactional site that maintains our
Jonathan Bass, Managing Director, Incentivated: "Mobile is fundamentally
different from desktop browsers and you can't just pare down a site to 'make
it work' for mobile. Being able to deliver this site for Remington which pays
as much respect to their brand and the design challenge in providing customers
with an experience that works with the phone's capabilities and strengths,
such as the swipe for touchscreen phones and 'click to call' buttons.
We believe this is another great example of a company understanding that
mobile is critical to their future success, but not compromising their brand
in order to deliver for their customers."
Remington is "How the World Gets Ready". With fiscal 2010 net sales of $474
million, Remington is a global leader and innovator of affordable hair care,
flat irons/straighteners, rotary and foil electric shavers, personal groomers,
moustache and beard groomers, and haircut kits. For more information about
Remington, visit uk.remington-europe.com .
About Spectrum Brands Holdings, Inc
Spectrum Brands Holdings, Inc., a member of the Russell 2000 Index, is a
diversified global consumer products company and a leading supplier of
batteries, shaving and grooming products, personal care products, small
household appliances, specialty pet supplies, lawn & garden and home pest
control products, personal insect repellents and portable lighting. Helping to
meet the needs of consumers worldwide, the Company offers a broad portfolio of
market-leading and widely trusted brands including Rayovac(R), Remington(R),
Varta(R), George Foreman(R), Black & Decker(R), Toastmaster(R), Tetra(R),
Marineland(R), Nature's Miracle(R), Dingo(R), 8-in-1(R), Littermaid(R),
Spectracide(R), Cutter(R), Repel(R), and Hot Shot(R).
Spectrum Brands Holdings' products are sold by the world's top 25 retailers
and are available in more than one million stores in more than 120 countries
around the world. Spectrum Brands Holdings generated net sales of $3.1 billion
from continuing operations in fiscal 2010.For more information, visit
About Incentivated Ltd
Incentivated ( incentivated.com ) is an independent technology company with 10
years' experience operating exclusively in the mobile marketing services
We help our international client base engage with their customers by
designing, developing and delivering integrated acquisition, retention (CRM)
and transaction ( mCommerce ) campaigns and services for mobile.
Our proprietary technology and specialist staff are well positio ned to help
brands, the public sector and charities to develop everything from enterprise
messaging (SMS & MMS) through mobile internet sites , to server-side software
or handset applications , including web-apps, for 'smartphones' and
We also provide strategic , creative and technical advice for the use of
mobile by businesses to raise awareness, deliver marketing ROI and provide
customer service, as well as other managed services .
Contact: For further information: Jason Cross, Marketing Director ,
Incentivated, +44(0)20-7392-2323, firstname.lastname@example.org
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