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Havas Wins European Central Bank



                       Havas Wins European Central Bank

PR Newswire

DUESSELDORF, Germany and FRANKFURT, Germany, Nov. 8, 2012

DUESSELDORF, Germany and FRANKFURT, Germany, Nov. 8, 2012 /PRNewswire/ --
Havas Worldwide Duesseldorf combined with HAVAS Media Frankfurt (MPG) were the
successful bidders of a public tender launched by the European Central Bank in
Frankfurt in July 2011. The agencies have been commissioned to provide a
pan-European information campaign for the launch of the second series of euro
banknotes in the 17 countries of the European Union that adopted the euro.
Havas Worldwide will be the lead agency for all communication disciplines
including TV, print, outdoor, radio, online advertising, direct marketing,
microsites, PR and events while MPG will look after the media budget across
Europe.

"This is an extremely important and significant task and one we are honored
and delighted to be handling. It's also an extremely important and significant
win that is a direct result of Havas' strategy and unique integrated structure
combining digital, creative and media under one brand name and one roof in our
major centres around the world," said Havas CEO David Jones.

Andreas Geyr, CEO Europe commented: "The win of this significant client for
Havas Worldwide is another milestone in the agency's success story. It also
endorses HAVAS' strategy of making Germany into a European hub alongside
France and the UK as well as the power of integrating all disciplines
including media planning and buying and digital. We are very proud to have won
one of the most important and comprehensive pitches of the year and we very
much look forward to working together."

Alfonso Rodes Vila, CEO of HAVAS Media: "We are very happy and very proud to
announce that MPG/HAVAS Media is the new media agency of the European Central
Bank. Being a truly European agency network, we are very honored by the
decision of ECB and are looking forward to working together with our sister
network HAVAS Worldwide to ensure a fully integrated communication strategy
for the ECB campaign. Our thanks and congratulations go the team of MPG
Germany who have been leading this pitch with excellent support from all our
markets, which made this pitch a fantastic experience and success for our
network. "

The pitch was led by Andreas Geyr and Christian Claus (MD Business Development
Europe and COO Germany).

From now on client operations will be supervised by a pan-European leadership
team representing all involved agencies and communication disciplines,
consisting of Havas Worldwide Duesseldorf for mass media communication, Havas
Worldwide Paris (headed by Julien Carette) for PR/Press and Events, Havas
Worldwide Digital for the multilingual microsite and Havas Worldwide Amsterdam
for Online Communication. The team will be headed by Guido Koerfer (Director
Client Services) who is the Dedicated Project Manager for the client together
with the CCO's Felix Glauner and Darren Reynoldson who will supervise the
campaign throughout all disciplines.

About Havas

Havas (Euronext Paris: HAV.PA) is a global advertising and communications
services group. Headquartered in Paris, Havas operates through its two
Business Units, Havas Creative and HAVAS Media, in order to optimize synergies
and further reinforce Havas' position as the most integrated of all of the
major holding companies.

Havas Creative incorporates the Havas Worldwide (www.havasworldwide.com)
network - formerly Euro RSCG Worldwide) - (316 offices in 75 countries), the
Arnold (www.arn.com) micronetwork (16 agencies in 15 countries on 5
continents) as well as other agencies with strong local identities.

HAVAS Media (www.havasmedia.com) operates in over 100 countries and
incorporates the MPG, Arena Media, Havas Sports & Entertainment and Havas
Digital networks.

A multicultural and decentralized Group, Havas is present in more than 75
countries through its networks of agencies and contractual affiliations. The
Group offers a broad range of communications services, including traditional
advertising, direct marketing, media planning and buying, corporate
communications, sales promotion, design, human resources, sports marketing,
multimedia interactive communications and public relations. Havas employs
approximately 15,000 people. Further information about Havas is available on
the company's website: www.havas.com

About Havas Worldwide

Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading
integrated marketing communications agency and was the first agency to be
named Global Agency of the Year by both Advertising Age and Campaign in the
same year. The Havas Worldwide Network is made up of 11,000 employees in 120
cities and 75 countries, with 316 offices and provides advertising, marketing,
corporate communications, and digital and social media solutions to clients,
including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods,
Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi,
and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of
the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).

Contact:

Havas Global Communications: Lorella Gessa
                             Communications Director, Havas Group
                             Tel : +33 (0)1 58 47 90 36
                             Lorella.gessa@havas.com

                              
Havas Worldwide Paris :      Yael Dorfner
                             PR Officer, Havas Worldwide Paris
                             Tel : +33 (0)1 58 47 95 26
                             yael.dorfner@havasww.com
Havas Worldwide Europe :     Andreas Geyr
                             CEO Europe
                             Tel : +49 211 9916 303

                             andreas.geyr@havasww.com

                              

 

 

SOURCE Havas

Website: http://www.havasworldwide.com/
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