GfK Will Shed Light on Data Visualization, Customer Loyalty, and Attitudinal Segmentation In TMRE Presentations

  GfK Will Shed Light on Data Visualization, Customer Loyalty, and Attitudinal
  Segmentation In TMRE Presentations

Will co-present with British Petroleum, Gerber next week at premier market
research event

Business Wire

NEW YORK -- November 08, 2012

GfK experts will present in three sessions at this year’s The Market Research
Event (TMRE), the leading annual gathering of marketers and market researchers
from a variety of industries. GfK will co-present with clients from British
Petroleum (BP) and Gerber and take on such timely subjects as the ROI of
customer loyalty, bringing research to life through data visualization, and
achieving company-wide adoption of a market segmentation.

The theme of this year’s TMRE – being held November 12-14 in Boca Raton,
Florida – is “The New Value Proposition: Transforming Insight Partners into
Strategic Consultative Leaders.”

GfK will take part in the following presentations at TMRE:

Tuesday, November 13^th, 12 noon (ROI & Measurement track)
“Where's the ROI? It's in the CLV! – The Bottom Line $ense of Customer
Presenter: Howard L. Lax, Ph.D., Vice President, Consulting, GfK Customer

Tuesday, November 13^th, 2PM (Consultative Skill Development track)
“Making an Impact – Data Visualization and Deployment Techniques That Bring
Research to Life”
Presenters: Rajit Chakravarty, Global Customer Insight Manager, BP, and Lisa
Gudding, Executive Vice President, GfK Consumer

Wednesday, November 14^th, 1:15PM (Data Analytics/Big Data track)
“Pushing Segmentation Beyond the Obvious: A Researcher’s Journey to Get an
Organization to Adopt an Attitudinal Segmentation”
Presenters: Deborah Campbell, Head of Consumer and Marketplace Insights,
Gerber Products Company, and Meredith Paige, Senior Vice President, GfK

“We are pleased to play a vital role in an event that demonstrates and informs
a consultative, big-picture approach to research,” said David Krajicek, CEO of
GfK Consumer Experiences North America. “Combining industry expertise with an
understanding of the broader marketing ecosystem is essential to helping our
clients make the right decisions today to fuel business growth. We are proud
to share the stage with BP and Gerber, who are seeking out the enhanced skills
and deeper insights that GfK is striving to bring to every project.”

        To arrange an interview with any of GfK’s presenters, or other
               GfK personnel at TMRE, contact David Stanton at
          or (908) 875-9844.

About GfK

GfK is one of the world’s largest research companies, with more than 11,500
experts working to discover new insights into the way people live, think and
shop, in over 100 markets, every day. GfK is constantly innovating and using
the latest technologies and the smartest methodologies to give its clients the
clearest understanding of the most important people in the world: their
customers. In 2011, GfK’s sales amounted to EUR 1.37 billion. To find out
more, visit www.gfk.comor follow GfK on Twitter:


GfK Marketing and Communications, Consumer Experiences North America
David Stanton, +1 908-875-9844
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