Volkswagen Scores Highest in New Pike Research Assessment of Clean Diesel Vehicle Manufacturers

  Volkswagen Scores Highest in New Pike Research Assessment of Clean Diesel
  Vehicle Manufacturers

Business Wire

BOULDER, Colo. -- November 08, 2012

Stringent light duty vehicle (LDV) emissions regulations implemented by both
the European Union and North America have led manufacturers to expand their
offerings of clean diesel vehicles in recent years. Globally, according to
Pike Research, a part of Navigant’s Energy Practice, clean diesel annual LDV
sales are expected grow from 9.1 million in 2012 to 12 million in 2018.

According to a new Pike Pulse report from Pike Research, German manufacturer
Volkswagen Group achieved the highest ranking among makers of clean diesel
vehicles. The report rates these companies on 12 criteria for strategy and
execution, including vision, go-to-market strategy, partners, production
strategy, technology, geographic reach, sales/marketing/distribution, product
performance, product quality and reliability, product portfolio, pricing, and
staying power.

The second main grouping comprises a large number of contenders, including
BMW, PSA Peugeot Citroën (PSA), General Motors (GM), Mazda, Mercedes-Benz,
Mitsubishi, Ford, Honda, the Hyundai Kia Automotive Group, Fiat-Chrysler, and
the automotive partnership of Renault-Nissan.

“The leading manufacturers of clean diesel vehicles in this Pike Pulse report
include not only companies that are leading today, but also ones that are
poised to capture more market share, either in the largest clean diesel
market, Europe, or in newly opening markets such as North America,” says
senior research analyst Lisa Jerram. “The key manufacturers in the diesel
market are likely to continue to keep their strong position going forward. The
question is whether or not newcomers to this sector will be able to compete.”

Volkswagen Group is the overall leader in this Pike Pulse report, due to its
VW and Audi brands. The top-selling automotive company in Europe in 2011,
Volkswagen is consistently a leading seller of diesel cars in Europe. The
company is taking its strong position on diesel technology to the North
American market, where it already leads the market in diesel sales, having
introduced its first clean diesel model in the United States, the Jetta TDI,
in 2009.

Mercedes-Benz, the second-highest ranked manufacturer in this Pike Pulse
ranking, has a strong position in the European diesel market. The company has
a strong reputation for quality; its diesel cars are no exception. Recent
entrants to the clean diesel segment are poised to compete against established
players, according to the report, including Mazda and GM. GM’s proposed diesel
Chevy Cruze has attracted great interest since it was announced in 2011,
because it would be the first U.S.-made diesel passenger car in the U.S.
market in many years. Mazda has been making a strong push to market its new
diesel technology in Japan, another market where diesel has yet to make a
major impact.

The study, “Pike Pulse Report: Clean Diesel Vehicles”, evaluates 13 diesel
vehicle manufacturers that rank among the top 20 manufacturers in terms of
global sales and that also target a range of regional markets. Using Pike
Research’s proprietary Pike Pulse methodology, vendors are profiled, rated,
and ranked with the goal of providing industry participants with an objective
assessment of these companies’ relative strengths and weaknesses in the
growing clean diesel marketplace. An Executive Summary of the report is
available for free download on the Pike Research website.

About Pike Research

Pike Research, which joined Navigant’s global Energy Practice on July 1, 2012,
provides in-depth analysis of global clean technology markets. The team’s
research methodology combines supply-side industry analysis, end-user primary
research and demand assessment, and deep examination of technology trends to
provide a comprehensive view of the Smart Energy, Smart Grid, Smart
Transportation, Smart Industry, and Smart Buildings sectors. Additional
information about Pike Research can be found at

About Navigant

Navigant (NYSE: NCI) is a specialized, global expert services firm dedicated
to assisting clients in creating and protecting value in the face of critical
business risks and opportunities. Through senior level engagement with
clients, Navigant professionals combine technical expertise in Disputes and
Investigations, Economics, Financial Advisory and Management Consulting, with
business pragmatism in the highly regulated Construction, Energy, Financial
Services and Healthcare industries to support clients in addressing their most
critical business needs. More information about Navigant can be found at

* The information contained in this press release concerning the report, “Pike
Pulse Report: Clean Diesel Vehicles,” is a summary and reflects Pike
Research’s current expectations based on market data and trend analysis.
Market predictions and expectations are inherently uncertain and actual
results may differ materially from those contained in this press release or
the report. Please refer to the full report for a complete understanding of
the assumptions underlying the report’s conclusions and the methodologies used
to create the report. Neither Pike Research nor Navigant undertakes any
obligation to update any of the information contained in this press release or
the report.


Pike Research
Richard Martin, +1.303.997.7609
Laverne Murach, +1.202.481.7336
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