SMS Audio Scheduled to Debut the Latest Headphones by Curtis "50 Cent" Jackson on QVC

SMS Audio Scheduled to Debut the Latest Headphones by Curtis "50 Cent" Jackson
                                    on QVC

Curtis "50 Cent" Jackson Scheduled to Return to QVC to OfferNew Items as Well
as New Color Variations

PR Newswire

CLEARWATER, Fla., Nov. 8, 2012

CLEARWATER, Fla., Nov. 8, 2012 /PRNewswire/-- As Seen On TV, Inc. (OTCQB:
ASTV), a direct response marketing company and owner of,
announced today that SMS Audio is scheduled to introduce new additions to the
50 Cent headphone line on QVC November 10 and 11, 2012.

To celebrate the latest assortment, Curtis "50 Cent" Jackson is scheduled to
introduce new special, limited edition colors as well as the new STREET by 50
on-ear wired headphones. The music icon and entrepreneur will also offer
viewers his popular over-ear and in-ear STREET by 50 and the wireless over-ear
SYNC by 50.

Steve Rogai, Chief Executive Officer of As Seen On TV, Inc., stated, "We have
worked diligently with the SMS Audio team since the initial launch in December
2011 and are very excited about the prospects of the entire product line
appearing on QVC."

SMS Audio has granted As Seen On TV's wholly-owned subsidiary TV Goods the
exclusive U.S. distribution rights to major live TV shopping networks and
their appropriate websites, including QVC and

About As Seen On TV, Inc.

As Seen On TV, Inc. is a direct response marketing company and owner of We identify, develop and market consumer products for global
distribution via TV, Internet and retail channels. As Seen On TV, Inc. was
established by Kevin Harrington, a pioneer of direct response television. For
more information go to and

QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation, is
the world's leading video and ecommerce retailer. QVC is committed to
providing its customers with thousands of the most innovative and contemporary
beauty, fashion, jewelry and home products. Its programming is distributed to
approximately 240 million homes worldwide through operations in the U.S.,
United Kingdom, Germany, Japan, Italy and a joint venture in China. West
Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year
history and the company's website,, is ranked among the top general
merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service
marks of ER Marks, Inc.

Forward-Looking Statements:

In accordance with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain statements made in
this news release that reflect management's expectations regarding future
events and economic performance are forward-looking in nature and,
accordingly, are subject to risks, uncertainties and assumptions. This news
release contains forward-looking statements about the Company including
statements about the Company's expectations: (i) we will be able to obtain the
additional financial support required in order to remain in business, (ii) our
history of losses; and (iii) regarding market demand for our products. We wish
to caution readers that certain important factors may have affected and could
in the future affect our actual results and could cause actual results to
differ significantly from those expressed in any forward-looking statement.
With respect to all these statements, these factors would also include those
risk factors set forth in filings with the Securities and Exchange Commission,
including our annual and quarterly reports, and the following: (i) our ability
to consummate the merger with, Inc. pursuant to the terms of the
merger agreement, including the ability and willingness of each party to
fulfill their respective closing condition obligations; (ii) our ability to
develop and market products; (iii) our ability to raise additional financial
support from one or more sources; (iv) our ability to sufficiently increase
our revenues and control expenses, (v) our ability to recruit and retain key
executive officers and (vi) the state of the credit markets and capital
markets, including the level of volatility, illiquidity and interest rates.
These risks are not exhaustive and may not include factors that could
adversely impact our business and financial performance. Moreover, we operate
in a very competitive and rapidly changing environment. New risk factors
emerge from time to time and it is not possible for our management to predict
all risk factors, nor can we assess the impact of all factors on its business
or the extent to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any forward-looking
statements. We cannot guarantee future results, level of activity, performance
or achievements. Moreover, neither we nor any other person assumes
responsibility for the accuracy or completeness of any of these
forward-looking statements. You should not rely upon forward-looking
statements as predictions of future events. We do not undertake any
responsibility to update any of these forward-looking statements to conform
our prior statements to actual results or revised expectations.

Contact Information:
Steven Hart
Corporate Strategy & Development

SOURCE As Seen On TV, Inc.

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