Sonova proposes Jinlong Wang for election to the Board of Direct

Media Release

Sonova proposes Jinlong Wang for election to the Board of Directors

Staefa (Switzerland), 08.11.2012 - Sonova Holding AG, the world's leading
provider of hearing solutions, announces today that its Board of Directors
nominates Jinlong Wang as a new board member for election at the next Annual
General Meeting in June 2013. Jinlong Wang is currently serving as senior vice
president of Starbucks Corporation and president of Starbucks Asia Pacific
Region.

"I am very happy to propose Mr. Jinlong Wang as a new member to the Board of
Directors. With his extensive business and legal background both in China and
in the United States, he is a valuable addition to the current Board of
Directors. His impressive track record of successfully building up the
Starbucks coffee brand and business in China, the homeland of tea, is a strong
testament of the type of professional experience that is vital for Sonova to
fully explore the untapped potential of the market for hearing solutions in
Asia and in particular in China", says Robert Spoerry, Chairman of the Board
of Directors of Sonova Holding AG.

Jinlong Wang (born 1957 in China, US citizen) has extensive business
experience in Asia Pacific, particularly in China, and in the United States.
Before taking on his current position, he was Chairman and president of
Starbucks Greater China Region from October 2005 to June 2011, where he was
critical in the building of Starbucks continued successes in the company's
second home market outside of the United States. Under his leadership,
Starbucks has established presence in more than 30 cities with over 450 stores
in Mainland China within 12 years. He was also instrumental in Starbucks
Yunnan Coffee Project in the development of a complete value-chain in China -
from seed to cup.

Born in China and initially working as a government official in the country's
Ministry of Foreign Economic Relationship and Trade, he subsequently moved to
the United States where Wang received his Juris Doctor Degree at Columbia
School of Law, Columbia University. After working in the legal field for a
number of years, he joined Starbucks Corporation in 1992 as head of Law &
Corporate Affairs Department. From 1996 to 2000 he was responsible as VP
International Business Development for building the company's international
business and operations.

"With my background and experience, I am convinced that I can provide valuable
support towards the further success of Sonova, in particular with respect to
the company's plan to further grow in China and Asia Pacific", says Jinlong
Wang. "At the same time, it allows me to make a contribution to the Chinese
society by advancing the concept for better hearing. "

- End -

                       Michael Isaac

                       Media Relations

                       Phone +41 58 928 33 24

                       Mobile +41 79 420 29 56

                       Email michael.isaac@sonova.com

                       Thomas Bernhardsgruetter

Contacts               Investor Relations

                       Phone +41 58 928 33 44

                       Mobile +41 79 618 28 07

                       Email thomas.bernhardsgruetter@sonova.com

                       Nicole Mueller

                       Investor Relations

                       Phone +41 58 928 33 22
                       Email nicole.mueller@sonova.com

Disclaimer

This Media Release may contain forward-looking statements which offer no
guarantee with regard to future performance. These statements are made on the
basis of management's views and assumptions regarding future events and
business performance at the time the statements are made. They are subject to
risks and uncertainties including, but not confined to, future global economic
conditions, exchange rates, legal provisions, market conditions, activities by
competitors and other factors outside the company's control.

About Sonova

Sonova Holding AG, headquartered in Staefa, Switzerland, is the leading
manufacturer of innovative hearing care solutions. The group operates through
its three core business brands Phonak, Unitron, Advanced Bionics. Sonova
develops and distributes advanced hearing care solutions such as hearing
instruments, cochlear implants, wireless communication systems for
audiological applications as well as professional solutions for hearing
protection. With the most extensive product portfolio and the highest R&D
investment in the industry, Sonova aims to be the recognized innovation leader
in the global hearing care market. Present across the globe in over 90
countries, and with a workforce of over 8,000 dedicated employees, Sonova
generated sales of CHF 1,62 billion in the financial year 2011/12 and a net
profit of CHF 246 million. A focused corporate strategy drives Sonova
sustainably further in a growing and still significantly under-penetrated
market. Founded in 1947, the company has been devoted to promoting better
understanding and communication for over 65 years, thus considerably improving
people's hearing ability and speech intelligibility and thereby their quality
of life.

For more information please visit www.sonova.com.

Sonova shares (ticker symbol:SOON) have been listed on the SIX Swiss Exchange
since 1994. The securities of Sonova have not been and will not be registered
under the U.S. Securities Act and may not be offered or sold in the United
States of America except pursuant to an exemption from the registration
requirements under the U.S. Securities Act, or outside the United States of
America in reliance on Regulation S under the U.S. Securities Act.

Media Release (PDF)

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