Dunkin' App Now Serves Up Mobile Offers

                   Dunkin' App Now Serves Up Mobile Offers

Updated Dunkin' Donuts mobile app now features special discounts and
promotions on favorite Dunkin' food and beverages

With Dunkin' App, guests can use their iPhone® or Android™ smartphone to
purchase Dunkin' Donuts items faster and more conveniently than ever before

PR Newswire

CANTON, Mass., Nov. 8, 2012

CANTON, Mass., Nov. 8, 2012 /PRNewswire/ --Dunkin' Donuts, America's all-day,
everyday stop for coffee and baked goods, today updated the Dunkin' App, the
brand's mobile application for payment and gifting, now enabling users to
receive mobile offers, which are for special discounts and promotional offers
on Dunkin' Donuts food and beverages. Beginning today, people who download, or
update, the Dunkin' App to their iPhone or Android smartphone can enjoy mobile
offers via a new "My Offers" tab, where they can receive exclusive,
geo-targeted regional offers for Dunkin's famous coffee and other favorite
menu items, such as breakfast sandwiches, redeemable at certain participating
local Dunkin' Donuts restaurants. Some markets will make Dunkin' Donuts mobile
offers available beginning this week; others will launch later this year or in
early 2013.

(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO )

Redeeming a Dunkin' Donuts mobile offer is as easy as selecting an offer in
the "My Offers" section of the Dunkin' App, tapping to redeem it and then
showing the offer's QR code to a Dunkin' Donuts crew member to be scanned.
Examples of Dunkin' Donuts mobile offers planned for select markets over the
coming weeks include special deals such as a 99-cent medium hot chocolate, a
buy-one-get-one small coffee offer and a free Turbo Shot with the purchase of
a hot coffee.

According to John Costello, Dunkin' Brands Chief Global Marketing and
Innovation Officer, Dunkin' Donuts' mobile offers both reward loyal fans and
maintain a level of engagement that distinguishes the brand throughout the
country. "Our busy guests are always on the go, and we know they are
increasingly reliant on their mobile devices. Delivering special discounts and
promotional offers directly to their mobile devices highlights our unique
value proposition and deepens the connection we have with people who make
Dunkin' Donuts part of their daily lives," he said. "We are excited to enhance
our Dunkin' App with mobile offers, and to continue to make it even easier for
on-the-go people to run on Dunkin'."

With the Dunkin' App, running on Dunkin' is quicker and more convenient than
ever before. Guests can easily use their Dunkin' App to pay for food,
beverages and merchandise at participating U.S. Dunkin' Donuts restaurants by
scanning their Dunkin' Donuts Cards stored in the App either in-store or at
the drive-thru. The Dunkin' App also allows guests the option of sending
Dunkin' Donuts Cards to friends, family and colleagues with the mGift feature.
Dunkin' Donuts Cards can be mGifted three ways – text, email and Facebook
Connect.

Available for free from the App Store on iPhone at www.itunes.com/appstore and
from the Google Play Store at https://play.google.com/store, the Dunkin' App
connects guests to the brand with an exciting array of tools and information
to make any Dunkin' run easier and faster. Highlights include:

  oPurchase, register and reload a Dunkin' Donuts Card: Guests can purchase a
    new Dunkin' Donuts Card (selecting from multiple designs for many
    occasions), add money to an existing card, set a card to auto-recharge and
    view all previous card transactions. The Dunkin' App supports payment
    using American Express, Visa, MasterCard and Discover.
  oPay right from the app using a Dunkin' Donuts Card: Guests can purchase
    Dunkin' Donuts products with the Dunkin' App by simply tapping the mobile
    Dunkin' Donuts Card and presenting the screen to the crew member to be
    scanned. Balances are updated immediately after purchase.
  oSend an mGift:  Dunkin' Donuts Cards can be sent to friends, family or
    colleagues via email, text or Facebook. Dunkin' Donuts Cards can be sent
    in denominations between $2 and $100.
  oMobile Offers: On the "My Offers" tab, guests can receive exclusive,
    geo-targeted regional offers for Dunkin's famous coffee and other favorite
    menu items, such as breakfast sandwiches, redeemable at certain
    participating local Dunkin' Donuts restaurants.
  oLocate the nearest Dunkin' Donuts: A detailed restaurant locator makes it
    easy to find directions to and information about local Dunkin' Donuts
    restaurants, including store hours, in-store Wi-Fi, drive-thru
    availability and more.

To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on
Facebook (www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).

About Dunkin' Donuts

Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the
regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and
muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer
loyalty in the coffee category by Brand Keys for six years running. The
company has more than 10,000 restaurants in 32 countries worldwide. For the
full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported
sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com.

Contact:
Jessica Gioglio
Dunkin' Brands
781-737-5200
Jessica.Gioglio@dunkinbrands.com

SOURCE Dunkin' Donuts

Website: http://www.DunkinDonuts.com
 
Press spacebar to pause and continue. Press esc to stop.