ChannelAdvisor Launches Magento Extension

  ChannelAdvisor Launches Magento Extension

  Partnership offers Magento customers unparalleled access to new sources of

Business Wire

RESEARCH TRIANGLE PARK, N.C. -- November 08, 2012

ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that
enable retailers and manufacturers to increase global sales, today announced
the launch of its Magento extension. Magento, an eBay Inc. company, is a
leading e-commerce platform provider. The new extension, currently in beta,
will provide Magento’s customers with an integration to simplify online
channel expansion through ChannelAdvisor’s platform.

“Magento offers an excellent webstore platform that helps retailers grow their
online businesses, and this partnership streamlines the process of
implementing new commerce channels such as marketplaces, shopping sites and
search engines for new and existing Magento customers,” said ChannelAdvisor
Director of Business Development Jordan Weinstein. “E-commerce growth has
never been easier.”

The newly developed extension between the Magento platform and the
ChannelAdvisor platform enables inventory integration, which automatically
pulls product data from Magento into ChannelAdvisor. This allows retailers and
manufacturers using the Magento platform to easily publish listings on
advertising channels such as Google and third-party marketplace sites. Sales
on these transactional channels are pushed back into Magento’s platform for
fulfillment, making Magento the central hub for all orders.

“Having access to ChannelAdvisor through Magento makes our lives so much
easier,” said E-Commerce Director Craig McLaughlin. “We are
able to broaden our sales channels to marketplaces such as Amazon and eBay
using expert technology that ensures that our listings are optimized and
visible to shoppers. Working with two of the industry’s leading platforms
gives us the opportunity to really grow our business beyond what we would be
capable of on our own.”

“Our partnership with ChannelAdvisor gives our retailers the opportunity to
easily expand their reach beyond their webstores to increase online exposure,”
said Jeff King, Head of Strategy and Partnerships for X.commerce and Magento.
“ChannelAdvisor offers an excellent way for retailers to access the eBay
channel and multiple other sources of demand, so I’m confident that this will
be a rewarding partnership that will drive traffic and revenue for our

ChannelAdvisor is a gold sponsor of the MagentoLive conference taking place on
November 13, 2012 at the Etc. Venues St. Paul’s in London. MagentoLive is a
one-day conference that will focus on what’s new at Magento, including the new
ChannelAdvisor extension, along with e-commerce trends and growth, networking
opportunities and more. To learn more about MagentoLive, please visit

For more information about the ChannelAdvisor platform, please visit

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About ChannelAdvisor

ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that
enable retailers and manufacturers to increase the scale and profitability of
their global sales through dozens of online channels including Amazon, Google,
eBay, Facebook and more. Through automation, analytics and optimization,
ChannelAdvisor leverages a single inventory feed to more efficiently list and
advertise products online, connecting suppliers with shoppers to increase
sales. Billions of dollars in sales are driven through ChannelAdvisor every
year, and thousands of customers such as Eddie Bauer, Jockey and eBags depend
on ChannelAdvisor to substantially grow their businesses.For more
information, visit


Sarah O‘Dea, 919-228-4784
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