Call of Duty®: Black Ops II Teams With YouTube To Deliver In-Game Live Streaming

    Call of Duty®: Black Ops II Teams With YouTube To Deliver In-Game Live
                                  Streaming

Treyarch's Innovative New Live Streaming Functionality Marks Historic First
for Video Games

New Pillar for eSports Competition Elevates Gameplay to a Sporting Event

PR Newswire

SANTA MONICA, Calif., Nov. 8, 2012

SANTA MONICA, Calif., Nov. 8, 2012 /PRNewswire/ --Activision Publishing,
Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI),
today announced that Call of Duty: Black Ops II's new live streaming feature,
available when the game launches on November 13^th, will let players live
stream gameplay on YouTube directly from the Xbox 360® and PlayStation®3 game
consoles. The first of its kind innovation coming from Activision and the
game's developer, award-winning studio Treyarch, will allow players to live
stream Call of Duty: Black Ops II multiplayer League Play games, as well as
the player's webcam and audio commentary while playing.

Call of Duty Elite takes the live streaming experience even further, letting
viewers on Elite see the player card of the user that is streaming. With just
a couple clicks, viewers can dig deeper to see such information as class
loadouts, recent match data, as well as career stats across supported Call of
Duty® games on Elite.

Call of Duty: Black Ops II player live streams will be viewable on YouTube via
web browsers, mobile and tablets through Call of Duty Elite as well as
individual YouTube user channels.

"From the beginning of development with Call of Duty: Black Ops II, the team
has been pushing boundaries on every front to offer Call of Duty fans things
that they haven't been able to do before," said Mark Lamia, studio head of
Treyarch. "With our competitive play and eSports initiatives, we wanted to
deliver live streaming capabilities built right into Call of Duty: Black Ops
II, because Call of Duty is not only fun and exciting to play, but we believe
it will be just as exciting to watch. By making the capability of live
streaming as accessible as possible to our fans,  straight from a player's
console without the need for any additional hardware or sophisticated setups,
we are empowering our fans to share their multiplayer experiences."

"Our partners are using YouTube Live to bring entertainment, must-see moments
and more to millions of people around the world. With Call of Duty: Black Ops
II, people can live stream their gameplay directly from the game or watch the
best players live on YouTube, which is an awesome next step for the eSports
community," said Sang Kim, Head of Game Partnerships.

A verified YouTube account is required to live stream. A valid Call of Duty
Elite registration is necessary to view the streams and related information
inside Call of Duty Elite. Call of Duty: Black Ops II player live streams
will be subject to limitations and restrictions. Additional Call of Duty:
Black Ops II live stream destinations will be announced in the future.

Call of Duty: Black Ops II launches worldwide on November 13, 2012, on the
Xbox® 360 video game and entertainment system from Microsoft, PlayStation®3
computer entertainment system, and Windows PC. The title is also expected to
be released in North America on November ^ 18, 2012, for the new Wii U™ game
system from Nintendo. Call of Duty: Black Ops II is rated "M" (Mature – Blood
and Gore, Intense Violence Strong Language, Suggestive Themes, Use of Drugs –
content suitable for persons ages 18 and older) by the ESRB. More information
on Call of Duty: Black Ops II can be found at
http://www.callofduty.com/blackops2 or on www.facebook.com/codblackops. Fans
can also follow @Treyarch on Twitter.

About Treyarch

Treyarch is an industry-leading game developer, wholly owned by Activision
Publishing, Inc. whose previous game Call of Duty: Black Ops set an
entertainment launch opening record upon its release in 2010 and continues to
be one of the best-selling games of all time, according to NPD and GfK
Chart-Track.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, South Korea, mainland China and the
region of Taiwan. More information about Activision and its products can be
found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future, including statements about the
expected release date of November 13, 2012, are forward-looking statements
that are not facts and involve a number of risks and uncertainties. Factors
that could cause Activision Publishing's actual future results to differ
materially from those expressed in the forward-looking statements set forth in
this release include unanticipated product delays and other factors identified
in the risk factors sections of Activision Blizzard's most recent annual
report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately prove
to be incorrect. These statements are not guarantees of the future
performance of Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current expectations.

ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are trademarks of
Activision Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.

Microsoft, Windows, Xbox, Xbox 360 and Xbox LIVE are either registered
trademarks or trademarks of Microsoft Corporation. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. Wii U is a trademark
of Nintendo.





SOURCE Activision Publishing, Inc.

Website: http://www.activision.com
Contact: Kyle Walker, PR Manager, Activision Publishing, Inc., 424.744.5677,
kyle.walker@activision.com