McDonald's Global Comparable Sales Decrease 1.8% in October

         McDonald's Global Comparable Sales Decrease 1.8% in October

PR Newswire

OAK BROOK, Ill., Nov. 8, 2012

OAK BROOK, Ill., Nov. 8, 2012 /PRNewswire/ --McDonald's Corporation today
announced that global comparable sales decreased 1.8% in October. Performance
by segment was as follows:

  oU.S. down 2.2%
  oEurope down 2.2%
  oAsia/Pacific, Middle East and Africa down 2.4%

"The McDonald's System remains focused on serving the evolving needs of our
more than 69 million customers daily," said McDonald's President and Chief
Executive Officer Don Thompson. "Though October's sales results reflect the
pervasive challenges of today's global marketplace, I am confident that our
strategies and the adjustments we are making in response to the current
business headwinds will build sales momentum and drive sustained, profitable
growth."

In October, U.S. comparable sales decreased 2.2%. Modest consumer demand and
heightened competitive activity offset the impact of local Dollar Menu
advertising, the Monopoly promotion, and the recent launch of the Cheddar
Bacon Onion premium sandwiches. Moving forward, the U.S. remains focused on
enhancing its value leadership position by balancing strong everyday value
messaging with affordable premium menu options.

In Europe, comparable sales declined 2.2% as positive results in the U.K. were
offset by declines across many markets. Amid the segment's ongoing economic
uncertainty, Europe is reinvigorating its value offerings through increased
advertising and new meal combinations at various price tiers, featuring core
and premium menu items, and enhancing the restaurant experience to attract
more customers.

In Asia/Pacific, Middle East and Africa (APMEA), October's comparable sales
declined 2.4% with negative results in Japan, Australia and other markets,
including China. Looking ahead, APMEA seeks to further differentiate the
McDonald's experience through unique daypart value platforms, locally-relevant
menu choices and unmatched customer conveniences.

Systemwide sales for the month decreased 0.8% and increased 0.6% in constant
currencies.

Percent Increase/(Decrease)                  Comparable Systemwide Sales
                                             Sales      As       Constant
Month ended October 31,                 2012  2011 Reported Currency
McDonald's Corporation                   (1.8) 5.5  (0.8)    0.6
Major Segments:
 U.S.                        (2.2) 5.2  (1.4)    (1.4)
 Europe                        (2.2) 4.8  (3.0)    0.5
 APMEA*                       (2.4) 6.1  1.6      2.1
Year-To-Date October 31,
McDonald's Corporation                  3.5   5.0  2.7      5.8
Major Segments:
 U.S.                    3.7   4.1  4.5      4.5
 Europe                2.9   5.4  (2.2)    5.7
 APMEA*                 2.0   4.1  6.0      6.4
 * Asia/Pacific, Middle East and Africa



Definitions

  oComparable sales represent sales at all restaurants, whether operated by
    the Company or by franchisees, in operation at least thirteen months
    including those temporarily closed. Some of the reasons restaurants may be
    temporarily closed include reimaging or remodeling, rebuilding, road
    construction and natural disasters. Comparable sales exclude the impact of
    currency translation. Comparable sales are driven by changes in guest
    counts and average check, which is affected by changes in pricing and
    product mix. Management reviews the increase or decrease in comparable
    sales compared with the same period in the prior year to assess business
    trends.
  oThe number of weekdays and weekend days can impact our reported comparable
    sales. In October 2012, this calendar shift/trading day adjustment
    consisted of one less Saturday and Sunday, and one more Tuesday and
    Wednesday compared with October 2011. The resulting adjustment varied by
    area of the world, ranging from approximately -3.4% to -1.3%. In addition,
    the timing of holidays can impact comparable sales.
  oInformation in constant currency is calculated by translating current year
    results at prior year average exchange rates. Management reviews and
    analyzes business results excluding the effect of foreign currency
    translation and bases incentive compensation plans on these results
    because they believe this better represents the Company's underlying
    business trends.
  oSystemwide sales include sales at all restaurants, whether operated by the
    Company or by franchisees. While franchised sales are not recorded as
    revenues by the Company, management believes the information is important
    in understanding the Company's financial performance because these sales
    are the basis on which the Company calculates and records franchised
    revenues and are indicative of the financial health of the franchisee
    base.

Upcoming Communications

Don Thompson, President and Chief Executive Officer, and Pete Bensen, Chief
Financial Officer, will participate in the Morgan Stanley Global Consumer
Conference at 8:35 a.m. (Eastern Time) on November 13, 2012. This presentation
will be webcast live and available for replay for a limited time thereafter at
www.investor.mcdonalds.com.

McDonald's is the world's leading global foodservice retailer with more than
34,000 locations serving more than 69 million customers in 119 countries each
day. More than 80% of McDonald's restaurants worldwide are owned and operated
by independent local men and women.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements involve
a number of risks and uncertainties. The factors that could cause actual
results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.

SOURCE McDonald's Corporation

Website: http://www.mcdonalds.com
Contact: Investors, Kathy Martin, +1-630-623-7833, or Media, Becca Hary,
+1-630-623-7293
 
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