Asiana Airlines Enters Into Multi-Year Partnership with Orbitz Worldwide to Power Air, Hotel, Car and Dynamic Package Bookings

 Asiana Airlines Enters Into Multi-Year Partnership with Orbitz Worldwide to
              Power Air, Hotel, Car and Dynamic Package Bookings

PR Newswire

CHICAGO, Nov. 8, 2012

CHICAGO, Nov. 8, 2012 /PRNewswire/ --Orbitz Worldwide Distribution, a leading
provider of private label travel technology, has launched a new partnership
with Asiana Airlines to power air, hotel, car and dynamic package search and
booking capabilities on the company's U.S. website,
Serving over 14 million passengers annually on 285 daily flights, Asiana
Airlines is a leading provider of travel to 68 cities in 22 countries around
the globe as well as 12 destinations within Korea. The multi-year agreement
enables Asiana Airlines customers to leverage Orbitz Worldwide proprietary
technology for booking a full range of travel products.


"Asiana Airlines wanted a partner to provide a platform for our U.S. customers
to book air tickets as well as the ability to purchase other travel products
such as hotels and vacation packages. The clean and flexible user interface
on the Orbitz private label site, paired with their excellent customer service
capabilities, made it a great solution for us," said Young Heon Kim, vice
president of the Americas at Asiana Airlines. "The Orbitz Worldwide private
label solution allows Asiana Airlines customers to book all aspects of their
travel in the most convenient way possible – without ever leaving our

The newly launched Asiana Airlines site features a seamless user interface
that retains the airline's unique branding and gives customers the ability to
book flights or package any combination of air, hotel and car bookings.
Through this strategic partnership, Orbitz and Asiana Airlines are able to
provide customers with access to a worldwide inventory of hotels as well as
deep savings through vacation packages, while simultaneously increasing
distribution and exposure for Asiana Airlines in the U.S.

"While many of our OTA competitors do not provide or are moving away from
offering dynamic packaging solutions to partners, Orbitz has invested
significantly in its private label packaging technology and will continue to
do so – with the ultimate goal of providing the leading solution for dynamic
packaging," said Ronnie Gurion, president of Orbitz Worldwide Distribution.
"We've made major enhancements to the available features and to our user
interface, leading to the addition of exciting new partners like Asiana
Airlines as they are now up and running with our technology."

Orbitz powers travel solutions for a variety of partners, including many of
the world's leading airlines and thousands of partners globally. Orbitz
Worldwide Distribution offers a range of private label solutions for partners
of all sizes, including hosted HTML services that can be launched in a matter
of days with no upfront costs, XML solutions that allow full control of the
user interface, and end-to-end custom developed XML and HTML solutions that
are fully tailored to meet the unique requirements of more complex partners.
For more information about Orbitz Worldwide Distribution send an email to

About Asiana Airlines
Asiana Airlines (OZ) is a leadingglobal Seoul, Korea-based airline that
serves many of the world's major cities—operating over 87 routes to 68 cities
in 22 countries. The airline focuses on both business and leisure markets and
drives efficiency and effectiveness while providing a first-class experience
for all customers on board. Asthe official 5-star rated Skytrax airline,
thedistinguished winner of "Airline of the Year" for three consecutive years
and the achiever of the most prestigious golden grand slam in air
travel,Asiana Airlineshas beenawarded for the efforts on customer
satisfaction through best safety and service. Asiana values theircorporate
philosophy ontaking customers to their destinations on time in the fastest,
safest, and the most comfortable manner possible. 

Asiana Airlines isalso a member of the Star Alliance network. On July 2012,
Asiana launched a new type of First Class service, the OZ First Suite, which
is limited to routes: Incheon - Chicago, Incheon - Narita, and Incheon - Ho
Chi Minh. Based on the concept of a hotel suite in the sky,the air
suitefeatures uniqueslide-open doors, the first of its kind in Korea,
installed at the seat entrance. Besides stricter privacy, each suite
guarantees fresh air from an individual air ventilation system, fully reclined
seat/full-bed,individual cabinet for papers and laptops, personal mini-bars,
touch sensitive LCD seat function control units, and a personal 32-inch HD
screen for enhanced in-flight entertainment. To ensure enjoyable and
comfortable travel, Asiana Airlines aims to become the world's best carrier
byconstantly evolving in better quality, innovation,safety, and
reliability. For more information on Asiana Airlines' products, you can visit
the company's website:

About Orbitz Worldwide
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that
uses innovative technology to enable leisure and business travelers to
research, plan and book a broad range of travel products. Orbitz Worldwide
owns a portfolio of consumer brands that includes Orbitz, CheapTickets,
ebookers, HotelClub, RatesToGo, and the Away Network. Also within the Orbitz
Worldwide family, Orbitz Worldwide Distribution delivers private label travel
solutions to a broad range of partners including many of the world's largest
airlines, and Orbitz for Business delivers managed corporate travel solutions
for corporations. Orbitz Worldwide uses its Investor Relations website to
make information available to its investors and the public at You can sign up to receive email alerts whenever
the company posts new information to the website.

SOURCE Orbitz Worldwide

Contact: Orbitz Worldwide, Tim Enstice, +1-312-894-4721,
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